Understanding the Impact of 360 Multi-Sensorial Experiences | Arc Search

🔄Evaluation Method — A user-focused study was conducted to evaluate the impact of additional sensory effects on the quality of 360-degree videos.
📊Quantitative Results — Indicated a significant increase in the sense of presence for users consuming 360-degree content with sensory effects.
🗣Qualitative Insights — Users expressed surprise and highlighted the realism and immersion brought by the sensory effects.
🔍Research Focus — The study aimed to better understand the Quality of Experience (QoE) of immersive sensory experiences in 360-degree videos.

Evaluation Study

📚Study Focus — The research aimed to explore how additional sensory effects influence users' perception of 360-degree video content.
🔬Methodology — A test-bed was used, and participants were immersed in 360-degree video content with synchronized sensory effects.
📝Questionnaire — Participants answered questions focusing on utility, ease of use, emotion, immersion, and realism of the experience.

📈Significant Increase — Quantitative data showed a notable rise in the sense of presence when users experienced 360-degree videos with sensory effects.
📊Measurement Tools — The Technology Acceptance Model (TAM) and other metrics were used to quantify the impact of sensory effects on user experience.
📉Control Group — A comparison was made with users experiencing 360-degree videos without additional sensory effects to gauge the specific impact.

Quantitative results indicated that the sensorial effects can considerably increase the sense of presence of 360-degree videos.

🗨User Comments — Participants highlighted the surprising and realistic nature of the sensory effects.
👍Positive Reactions — Users enjoyed the enhanced experience, especially noting the effects of water simulation and realistic scents.
👎Limitations — Some users noted limited smell perception, indicating areas for improvement in delivering sensory effects.