Miro

Miro: Exploring a New Vertical to Enhance Sales

1. Company Overview

Miro is a collaborative online whiteboard platform designed to help teams brainstorm, plan, and manage workflows more effectively. Its core features include real-time collaboration, a variety of templates, integrations with numerous productivity tools (like Slack, Asana, and Jira), and tools for visual collaboration such as sticky notes, diagrams, and mind maps.

2. Current Market and Verticals

Miro serves a diverse range of industries, including:

• Technology: For agile planning, sprint reviews, and retrospectives.
• Education: For interactive lessons, brainstorming, and group projects.
• Marketing: For campaign planning, user journey mapping, and creative brainstorming.
• Product Management: For product roadmaps, user story mapping, and prioritization.

3. Identifying a New Vertical: Healthcare

Rationale

The healthcare industry is a promising new vertical for Miro due to its complexity, need for collaboration, and increasing adoption of digital tools. The sector encompasses hospitals, clinics, pharmaceutical companies, medical device manufacturers, and health tech startups.

4. Detailed Use Case for Healthcare

4.1 Target Audience

• Healthcare Providers: Doctors, nurses, and administrative staff.
• Pharmaceutical Companies: Researchers, sales teams, and regulatory professionals.
• Medical Device Manufacturers: Engineers, product managers, and quality assurance teams.
• Health Tech Startups: Entrepreneurs, developers, and marketers.

4.2 Key Applications

4.2.1 Healthcare Providers

• Patient Journey Mapping: Visualizing patient experiences from admission to discharge to improve care pathways.
• Interdisciplinary Team Meetings: Facilitating real-time collaboration among doctors, nurses, and other healthcare professionals for case discussions and treatment planning.
• Training and Onboarding: Creating interactive and visual training modules for new staff members.

4.2.2 Pharmaceutical Companies

• Clinical Trial Planning: Designing and managing clinical trial workflows, including participant recruitment, data collection, and regulatory compliance.
• Research Collaboration: Enabling cross-functional teams to collaborate on research projects, share findings, and iterate on new drug development.
• Sales and Marketing: Planning and visualizing marketing strategies, sales targets, and campaign performance tracking.

4.2.3 Medical Device Manufacturers

• Product Development: Streamlining the design and development process, from ideation to prototyping to testing.
• Regulatory Compliance: Visualizing regulatory requirements and ensuring all stages of development meet necessary standards.
• Cross-Functional Collaboration: Facilitating communication and collaboration between engineering, quality assurance, and marketing teams.

4.2.4 Health Tech Startups

• Business Model Canvas: Using visual templates to plan and iterate on business models.
• Investor Pitches: Creating compelling visual presentations for investors and stakeholders.
• Agile Development: Managing sprint planning, task allocation, and progress tracking for development teams.

4.3 Integration with Healthcare Systems

• Electronic Health Records (EHR): Integrating with EHR systems to pull in patient data for more effective planning and collaboration.
• Telemedicine Platforms: Enhancing telemedicine interactions with collaborative whiteboard features for patient consultations and remote diagnostics.

4.4 Custom Templates and Tools

• Patient Flowcharts: Pre-designed templates to map out patient workflows.
• Clinical Trial Management: Tools and templates specifically for planning and managing clinical trials.
• Regulatory Roadmaps: Visual roadmaps to help navigate regulatory landscapes and compliance requirements.

5. Marketing Strategy for Healthcare

5.1 Value Proposition

• Improved Collaboration: Enhance teamwork and communication across diverse healthcare teams.
• Increased Efficiency: Streamline workflows and reduce administrative overhead.
• Better Patient Outcomes: Enable more effective planning and treatment coordination.

5.2 Outreach and Partnerships

• Healthcare Conferences and Events: Attend and present at major healthcare conferences to showcase Miro’s capabilities.
• Industry Partnerships: Collaborate with leading healthcare organizations and technology providers to integrate Miro into existing workflows.
• Thought Leadership: Publish case studies, white papers, and articles on the benefits of visual collaboration in healthcare.

5.3 Digital Marketing

• Targeted Campaigns: Use targeted online advertising to reach healthcare professionals and organizations.
• Content Marketing: Create blog posts, webinars, and video tutorials on using Miro for healthcare applications.
• Social Media: Engage with the healthcare community on platforms like LinkedIn and Twitter.

6. Conclusion

Expanding into the healthcare vertical presents a significant opportunity for Miro to double down on its sales efforts. The sector’s complexity and need for effective collaboration align well with Miro’s strengths. By tailoring its features and marketing strategy to meet the unique needs of healthcare providers, pharmaceutical companies, medical device manufacturers, and health tech startups, Miro can establish itself as an indispensable tool in the healthcare industry, driving substantial growth and increasing market share.

This strategic move will not only open new revenue streams but also reinforce Miro’s position as a versatile and essential platform for visual collaboration across diverse sectors.