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GO or NOGO

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A framework to assess the viability of AI projects, guiding decisions to GO or NOGO on development.

Read time

The estimated reading time for this document is approximately 15-20 minutes.

Persona

1. Marketing Manager 2. Influencer Marketing Specialist 3. Small Business Owner

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A decision-making framework for evaluating the viability of an AI vision detection product. It emphasizes assessing market impact, resource demands, and strategic alignment. The goal is to determine whether to proceed with development, pivot, or discontinue the project.

In Life, it’s always a question of GO or NOGO.

At Google AI, we help you decide the potential of your business idea.

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Viability Assessment Model

Our model evaluates if your concepts are worth the investment of your resources -- time, money, and personal. Let us help you make the critical decision.

AI-first

Decision-making and advisory service.

Competitive research

Overview, USP, Market analysis and KPIs.

Full-cycle

From data collection to smart reporting.

Smart Reporting

Essential insights to validate your business.

Search anything…

Go for SpaceTech 📈

We’ve discovered nothing of the universe yet. NASA & many organisations have programs driven by research & technologies.

Read the rapport →

GO for Invest in Gold 📈

With gold being used constantly in many industries, investing in gold guarantee an upper value, since the 1930s.

Read the rapport →

NOGO for Twitter 📉

Twitter (now X) is not doing well and Elon Musk has the tendency to make sudden moves.

Read the rapport →

Resources

What are the most effective strategic frameworks?
Technical overview : Should I build my MVP? Hire CTO?
Sales Overview: How to define my ICP and personas?
The McKinsey 7S Model 1.1
Market Overview: How to stay ahead of market trends & competitors?
AARRR: How to automate my lead generation?
How to build a Lean Canvas?
Startup to Unicorns: How to plan for fundraising?
MVP → GPT
Example #1
Example #2
Competitors
Website
UIUX