4Ps Framework

The 4P Framework (Product, Price, Promotion and Place) is usually used in many use cases:

• Consulting ⚠️Problem Solving
• Market, Company, Product, Feature Analysis

• 4Ps Framework
• Product
• Features & Implementation
• Integrations & APIs
• User Experience
• Customer Feedback & Concerns
• Documentation & Support
• Values & Accessibility
• Adoption & Community
• Price
• Cost Structure & Pricing Models
• Market Share & Revenue
• Hidden Costs & Perceived Value
• Support & Security
• Free Trials, Discounts, & Upsell
• Customer Lifetime Value (LTV)
• Place
• Competitors & USP
• Channels & Omnichannel Strategy
• In-Store & Digital Presence
• Consumer Behavior & Market Trends
• Market Penetration & Adaptation
• Channel Formats: Digital, Physical, Hybrid
• Entry Barriers & Risks
• Partners & Distribution
• Promotion
• Audience
• Key Messaging
• Tone
• Campaigns
• Internal
• Online
• Offline
• Growth

Product

Features & Implementation

• What features does the product offer?
• How is the product implemented?
• What are the technical challenges of the product?
• Can the product be customized?
• How frequently are product updates released?
• What are the main benefits of the product?
• Are there opportunities for feature votes or recommendations from users?

Integrations & APIs

• How does the product integrate with other systems or platforms?
• Does the product offer APIs for integration?

User Experience

• What is the user journey like when using the product?
• Are there any points of friction in the user experience?
• How is user onboarding structured?

Customer Feedback & Concerns

• What is the customer feedback loop for this product?
• What lessons have been learned from customer feedback?
• What are the major concerns from users about the product?

Documentation & Support

• How does the product work?
• Is there comprehensive documentation available for the product?
• Is in-app support available to help users?
• Are there product notifications to assist users?

Values & Accessibility

• What values does the product align with?
• Is the product sustainable?
• How accessible is the product for all users?
• How user-friendly is the product?

Adoption & Community

• Who are the main users of the product?
• What is the product's adoption rate?
• How many active users does the product have?
• How is customer segmentation handled for this product?
• Is there a community built around the product?
• Are there any gamification elements within the product?
• How does the product encourage customer loyalty?

Price

Cost Structure & Pricing Models

• What is the cost structure of the product—fixed or variable?
• What pricing model does the product follow (subscription, one-time, freemium)?
• How does the pricing model compare with competitors?
• Are there flexible pricing options, such as annual or monthly plans?
• Is there any pricing anchoring strategy used for this product?

Market Share & Revenue

• What is the market share of the product?
• What is the revenue generated by the product?

Hidden Costs & Perceived Value

• Are there any hidden expenses or fees associated with the product?
• How do customers perceive the value of the product?

Support & Security

• What level of support is included in the pricing?
• How secure is the product for users?
• How trustworthy is the product perceived to be by customers?

Free Trials, Discounts, & Upsell

• Is there a free trial available for the product?
• Are discounts offered for the product?
• What is the conversion rate of free trial users to paid customers?
• Are there upsell opportunities after the initial purchase?
• Is there any post-purchase engagement to encourage further spending?

Customer Lifetime Value (LTV)

• How is the lifetime value of customers measured?
• How does the pricing impact the customer’s long-term relationship with the product?

Place

Competitors & USP

• Who are the main competitors for the product?
• What is the unique selling proposition (USP) of the product?
• What is the return on investment (ROI) for this product?

Channels & Omnichannel Strategy

• Is the product available through omnichannel distribution?
• Which distribution channels are used for the product (e.g., online, retail, direct-to-consumer)?

In-Store & Digital Presence

• Are there any in-store promotions for the product (e.g., Apple Store, Google Play)?
• How does the product perform on digital platforms?

Consumer Behavior & Market Trends

• How does consumer behavior influence the product's placement?
• What digital trends are affecting the product’s distribution?

Market Penetration & Adaptation

• Will the product be launched locally or globally?
• How does the product adapt to different markets or regions?
• What is the product's market penetration strategy?

Channel Formats: Digital, Physical, Hybrid

• Is the product available through digital, physical, or hybrid channels?

Entry Barriers & Risks

• What are the entry barriers for this product in the market?
• What risks are associated with the product's market entry?
• Are there any regulations the product needs to comply with?

Partners & Distribution

• Who are the product's partners or distributors?
• What distribution channels are used for the product?
• How do partnerships affect the product's reach?

Promotion

Audience

• Who is the target persona for this product?
• What segments of the market is the product targeting?
• What are the main needs of the target audience?
• What pain points does the product address for customers?

Key Messaging

• What is the unique selling proposition (USP) of the product?
• What value does the brand represent?
• Are there any misconceptions about the product that need addressing?
• What are the key benefits of the product?
• What call-to-actions (CTAs) are being used in messaging?
• What is the product’s competitive advantage?
• What customer testimonials are included in the messaging?
• What public feedback has been gathered for the product?

Tone

• Is the marketing language a good fit for the target audience?
• Should the messaging be professional or casual?
• Would an innovative or creative tone suit the product better?
• Should the messaging be informative and educational?

Campaigns

• What digital assets are available for the product campaigns?
• Are there active marketing campaigns running for the product?
• Are there any dormant customers who could be re-engaged?
• What is the performance of existing campaigns?
• Which channels are being used for product promotion?
• Are there cross-promotional opportunities for the product?
• How interactive are the current campaigns?

Internal

• Is there training available for internal teams about the product?
• What sales enablement materials are being used?
• How are customer success (CS) teams aligned with product promotion?
• Are any external agencies involved in product promotion?

Online

• How does the product perform on the website?
• What content strategies are being used to promote the product online?
• What email campaigns are in place for the product?
• How effective are the product’s paid ads?
• What is the SEO strategy for the product?
• What SEM strategies are being used?
• Is there a fear-of-missing-out (FOMO) element in the product’s promotion?
• Are influencers involved in promoting the product?
• Is there an affiliate program for the product?
• What podcast opportunities exist for promoting the product?
• Are there partnership opportunities for product promotion?

Offline

• Are there any print media campaigns for the product?
• Are TV and radio channels being used for promotion?
• Are there any on/offline events planned for the product?
• Is direct mail being used for product promotion?
• Are there billboards or other out-of-home advertisements for the product?

Growth

• How is experimentation being used in the product’s promotion?
• Are A/B tests being conducted for marketing campaigns?
• How are customer advocacy programs structured?
• Are there referral incentives for the product?
• What WOW moments have been created to impress customers?