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EdtechMartechFuture of work
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Content
Status
Done
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5 min
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Data Playbook for Developer Tools
Goals
- Collect all essential metrics to enable informed decision-making.
- Ensure accessibility of metrics across teams.
- Consolidate all key metrics into one dashboard for easy reference.
Actions to Take
- Review data gaps and fix bugs related to tracking.
- Update relevant software tools to their latest versions.
- Ensure consistent data flows across platforms like PostHog and HubSpot.
- Regularly audit metrics and update dashboards to reflect accurate data.
Metrics to Track
Activation Metrics:
- Number of sign-ups from within the Ideal Customer Profile (ICP).
- Website visitor engagement and conversion rates from ICP.
- Most-used cloud providers by users.
Usage Metrics:
- Number of architecture updates.
- Number of workflows started and completed.
- Number of active users, calculated on a weekly and monthly basis.
- Stickiness metrics: measure how often users return and engage over a specified time frame.
Retention Metrics:
- Weekly and monthly active users.
- Percentage of users who perform core actions like architecture updates, deployments, and versioning.
- Monitor retention rates across time periods (e.g., Week 1 to Week 6).
How to Measure
- Product Usage:
- Define what actions count as "active usage" (e.g., updating architecture, starting workflows, planning or applying infrastructure changes).
- Use PostHog to track user behavior and identify which actions users take frequently.
- Retention:
- Track weekly and monthly retention rates based on user activity.
- Measure drop-off points and identify where users disengage.
- Website Traffic:
- Use website analytics to segment visitors based on intent and behavior (e.g., high-quality traffic, medium-quality traffic, low-quality traffic).
- Qualitative insights from visitor reports can help prioritize outreach and refine targeting.
Growth Funnel Metrics
- Awareness:
- Track metrics like website visitors, sign-ups, and engagement with educational resources.
- Acquisition:
- Monitor conversion rates from website visitors to active users.
- Capture ICP-specific metrics (e.g., sign-ups, website visits from key regions or personas).
- Activation:
- Measure how quickly new users engage with core features like creating architectures or importing existing ones.
- Retention:
- Focus on tracking user activity over time, especially beyond the initial onboarding period (e.g., 21 days post-sign-up).
- Revenue:
- Measure conversion rates from free to paid users.
- Track the performance of different billing plans and how user activity correlates with plan upgrades.
- Referral:
- Monitor how often users refer others and the success rate of referral programs.
Best Practices
- Always add detailed observations to metrics and data dashboards to facilitate continuous improvement.
- Establish regular reviews of data collection methods to ensure accuracy.
- Continuously update retention and activation metrics based on evolving user behavior.
Resources
- Regularly update and refine data dashboards using tools like PostHog and HubSpot.
- Ensure that all teams have access to real-time data for decision-making.
- Use growth funnel tracking to adjust strategies based on user engagement and retention trends.