In your view, what are the most significant trends shaping the future of product marketing?

AI will undoubtedly shape the future of marketing. Interestingly, your request not to use AI in our application highlights a current micro-trend.

I see ultra-personalization using AI, automation, and content marketing as key strategies for increasing visibility, although this depends on regulatory environments.

Traditionally, products have been designed to solve a persona's pain points. Today, however, the customer-centric approach is shifting focus from broad user bases to paying customers.

The way we market products has evolved dramatically. New methods of shopping, searching, and buying—ranging from physical stores to voice search, smart devices, interactive and immersive experiences with VR/AR, social commerce, and omni-channel strategies—are now possible.

The industry is evolving alongside our changing behaviors, continuously reshaping itself for the future.