ArtusLinkedIn Search
Position: CEOs or foundersAge: 35-45
Net worth: Substantial
Location: Based in US (1), France, UK, India (2)
Industries: technology, SaaS, or other high-growth sectors
Revenues: around $500K
extra: posts about leadership, operational efficiency, and legacy building, values “people-centric” culture
History
Proudly pivoted 3 times, initially targeting sales leaders and CxOs but shifted to hypergrowth startup founders as they are the ideal "early adopters."
- Target Audience: Founders at the "Series A turning point" transitioning from makers to leaders in hypergrowth startups.
- Early Adopters: Focus on founders rather than sales leaders or CxOs. While they are important, they fit into the "later adopters" category for Proudly’s product (hypothesis)
- ICP: See the detailed Ideal Customer Profile (ICP) created by Dan here (Dan’s profile: LinkedIn).
ICP
https://www.linkedin.com/in/dan-kerchum/
1. Demographic Information
Attribute | Details |
Name | Brian |
Age | 38 |
Location | Austin, TX |
Job Title | CEO / Founder |
Company Revenue | $500K Revenue / $50M Net Worth |
Personal Life | Married with 2 kids |
2. Professional Background
- Industry: Likely in tech, SaaS, or a fast-growing startup sector given the Austin location and revenue figures.
- Experience: Proven track record in scaling businesses, managing teams, and driving operational efficiency.
- Education: Likely holds a bachelor's degree, possibly an MBA or other advanced degrees related to business or technology.
- Company Stage: Scaling phase, transitioning from startup to a more established enterprise with growing teams and operations.
3. Psychographics
- Ambitious and Growth-Oriented: Driven to scale the business and build a lasting legacy.
- Value Leadership and Team Empowerment: Believes in unlocking team potential and fostering a collaborative environment.
- Tech-Savvy: Comfortable leveraging AI and advanced technologies to enhance business operations and leadership.
- Time-Conscious: Seeks solutions that save time and increase efficiency due to limited resources and a busy schedule.
- Continuous Learner: Invests in personal and professional development, seeking actionable insights and continuous improvement.
- Legacy-Minded: Focused on creating a lasting impact and being recognized for building a successful and influential organization.
4. Goals and Objectives
- Operational Efficiency: Streamline processes to improve decision-making and team productivity.
- Team Empowerment: Foster a culture where team members take ownership and contribute to the company’s vision.
- Leadership Development: Enhance leadership skills to effectively guide the company through hypergrowth and complex challenges.
- Legacy Building: Create an enduring legacy through meaningful contributions and sustained organizational success.
- Recognition and Reputation Management: Build and maintain a positive reputation both within the industry and the broader community.
- Scalable Solutions: Implement tools and strategies that support growth and can adapt as the company expands.
5. Challenges and Pain Points
- Recruiting and Hiring: Difficulty in efficiently evaluating and filtering candidates due to time constraints and limited resources.
- Leadership Development: Lack of accessible professional leadership training and coaching tailored for busy executives.
- Time Management: Balancing multiple responsibilities and finding tools that integrate seamlessly into a busy workflow.
- Scaling Operations: Ensuring that leadership practices and operational processes scale effectively with company growth.
- Maintaining Team Engagement: Keeping team members motivated and engaged, especially during rapid growth phases.
- Reputation and Legacy Concerns: Managing the company’s reputation and ensuring that personal and organizational legacies are positively established.
6. Preferred Solutions and Tools
- AI-Powered Leadership Tools: Solutions like Proudly that offer real-time guidance, actionable insights, and support for leadership challenges.
- Operational Efficiency Software: Tools that streamline recruiting, project management, and operational workflows.
- Leadership Coaching Platforms: Accessible and customizable coaching resources that fit into a busy schedule with micro-coaching features.
- Analytics and Metrics Dashboards: Comprehensive dashboards that provide crucial business metrics (e.g., MRR, ARR, churn rates) for informed decision-making.
- Collaboration and Communication Tools: Platforms that enhance team collaboration, enable effective communication, and support collective intelligence.
- Legacy and Reputation Management Tools: Solutions that help build and maintain a positive reputation and establish a lasting legacy.
7. Behavioral Traits
- Decision-Maker: Actively involved in selecting tools and strategies that impact the company’s growth and operations.
- Early Adopter: Open to experimenting with new technologies and solutions that can provide a competitive edge.
- Influencer: Possesses the ability to influence and inspire the team, fostering a culture of continuous improvement and empowerment.
- Solution-Oriented: Focused on finding practical and effective solutions to overcome challenges and achieve business goals.
- Networking: Engages with industry peers, attends leadership training, and seeks out resources that contribute to personal and professional growth.
8. Communication Preferences
- Channels: Prefers professional networks like LinkedIn, industry-specific webinars, and executive summaries.
- Content: Values concise, actionable insights, and data-driven recommendations that can be quickly implemented.
- Engagement: Appreciates interactive and customizable content that aligns with personal leadership style and company goals.
- Support: Looks for responsive and knowledgeable customer support to assist with tool implementation and optimization.
9. Potential Objections
- Cost Concerns: Evaluates the return on investment (ROI) before committing to new tools or services.
- Time Investment: Reluctant to adopt solutions that require significant time to learn and integrate into existing workflows.
- Scalability: Ensures that tools and solutions can scale with the company’s growth and evolving needs.
- Relevance: Seeks solutions that are directly relevant to the specific challenges faced by their organization and leadership style.
10. Keywords and Phrases
- Leadership Development
- Operational Efficiency
- Team Empowerment
- AI-Powered Tools
- Legacy Building
- Scalable Solutions
- Reputation Management
- Collaborative Environment
- Continuous Improvement
- Hypergrowth Leadership
Summary
Brian is a 38-year-old CEO based in Austin, TX, leading a rapidly growing company with a revenue of $500K and a net worth of $50M. Married with two kids, Brian is deeply invested in both his personal and professional life, seeking to balance family responsibilities with the demands of scaling his business. He values leadership that empowers his team, fosters a collaborative culture, and drives operational efficiency through innovative solutions like AI-powered tools.
Brian is ambitious and legacy-minded, aiming to build a lasting impact through his leadership. He faces challenges in recruiting efficiently, managing time effectively, and maintaining team engagement during hypergrowth. Solutions that offer actionable insights, streamline operations, and support scalable leadership practices are highly appealing to him.
When researching potential CEOs or founders that fit this profile, look for individuals who are in similar age ranges, leading companies in growth phases, located in tech hubs like Austin, and demonstrate a commitment to leadership development and operational excellence. Engaging with these individuals through professional networks, industry events, and leadership forums can provide valuable opportunities to connect and offer solutions that align with their goals and challenges.
