About

Hey you,

Glad you’re here.

I’m a Growth Product Manager, an HPI mind wired for building things fast — with heart and precision.

I specialize in early-stage startups. The messy 0→1 stuff where clarity doesn’t exist yet. That’s my zone — whether it's turning half-baked ideas into shipping products, or structuring growth engines from zero. I’m an extrovert, a protagonist, and someone who actually thrives in chaos. I’ve built, scaled, designed, and sold products across industries — AI, SaaS, luxury, and e-commerce — always with the same goal: make something people care about.

I grew up in the world of diamonds and gemstones, surrounded by stories of resilience and craftsmanship. I am the sixth generation of the Boghossian family, Armenian jewelers and diamond traders. My father built his wholesale diamond business from scratch, carrying forward what he had inherited, and he hoped my brothers and I would naturally follow the path. I learned the language of carats, cuts, and clarity at the same time as I learned to read.

But the industry I inherited was not the same one my father entered decades earlier. By the 2010s, jewelry was facing a digital and cultural transformation that shook its old certainties. While my heritage taught me the beauty inside every diamond, my own path leaned toward questioning how things were done. I chose not to slip into a legacy role, but to reimagine what jewelry could mean in a new era—an inheritance I honored by challenging, rather than preserving, its traditions.

Personal details:

Current location: 🇫🇷 & 🇦🇪 

Born: 26 August 1993

Citizenship: Belgium 🇧🇪, Lebanese 🇱🇧, Greece

Political party: N/A

Spouse: Yasmina

Children: Alessia

Parents: Lyna Mecattaf & Gerard Boghossian

Education: HEC, IFA, Politecnico di Milano

Occupation: Growth Product Manager at CNTXT AI

• Early life
• 1900
• 1915
• 10 May 1920: Aleppo
• 1949: Beiruti: UNCOVERED TREASURES
• Paris of the Middle East
• 1971
• 1975: Civil War in Lebanon
• THE DIAMOND YEARS
• 2008 Success Overseas
• Present: trio del mio
• Business Career
• CNTXT AI
• Lovable
• Brainboard
• The French Tech
• ExJewel AI
• ST Dupont
• Other activities
• Education
• Personal life
• Father
• Dog
• Personal interests

Early life

The Boghossian name is rich with more than a hundred years of deep-rooted knowledge in diamonds, precious stones, and fine jewelry.

The history of the family and its link with jewelry dates back to the Armenian genocide of 1915 but this date marked the beginning of the exile or wandering of the family from its hometown of Mardin to the Middle East region mainly Aleppo then Lebanon before a new departure to Europe and to the United States, for some.

1900

My great-grandfather Ohannes was a born in Mardin (37°19′0″N 40°44′16″E) and grew up in this town. Mardin was a city in the old Ottoman Empire, in present-day Turkey but on the border with Syria.

Ohannes’ father, Raphael Hanna Boghossian married his mother, Catherine, who gave him nine children: Alexandre, Jalil, Hagop, Boghos, Ohannes, Pierre, and Elie. His sisters were called Nazliyeh and Victoria. Raphael was a jeweler, a job he inherited from his father, Hanna

It all started in the Ottoman Empire where my great great grandfather, the first generation of the Boghossian, began manufacturing gold jewelry and accessories in his small Atelier in “Mardin”. I am the 6th generation Boghossian with the family tree as followed: Hanna, Raphael, Ohannes, Laurent, Gerard and… me!

1915

In 1915, “ Mardin“ was invaded and threatened by the army of the Ottoman Empire. Ohannes Boghossian was 24 (born in 1890) when he was deported to Aleppo. Ohannes, therefore, traveled along with other ethnic groups living in the Ottoman Empire, a displacement known as Safarbarlik and which would later be recognized as the Armenian Genocide of 1915. Before taking the road of exile, everyone took with him some pieces of jewelry and money, to cover the expenses of the journey. Syria became their home and later, their new atelier. In the Syrian city, the presence of a large Armenian community, long-established, allows some refugees to find clandestine help. “A jeweler craftsman takes it in apprenticeship.

10 May 1920: Aleppo

First, he decided to detach himself from the group of deportees by taking advantage of his only asset, a Turkish lira / magidi; then he takes a job in a cafe and finally, with a little luck and the solidarity of the Armenians, begins a job that he likes and that is in a jewelry workshop. Hard worker, he will combine 2 jobs day and night to develop and finally be able to be independent in a workshop on his own account. His first wish will be to finance and organize the repatriation of his family from Mardin to Aleppo.

After his marriage in 1920 to Sadika Rabbath, he broadened his activities and was notably a pioneer by carrying out transactions outside Syria (Beirut, Egypt) and by exploring new horizons and markets like that of Paris and Antwerp. In the process, he gets married and has nine children: four boys and five girls.

Also, they decided to leave Syria for Lebanon to settle there from 1949, aware of the necessary displacement of his big family to a country with more promises for Christians of the East.

1949: Beiruti: UNCOVERED TREASURES

In 1968, however, Ohannes decided to settle in the souk of jewelers of Beirut. Ohannes also founded a workshop that specializes in jewelry creation. From 1948, when the Boghossian family was still living in Aleppo, my grandfather Laurent was very interested in precious stones, more than the jewelry itself. He responds to the advice of his father Ohannes to join merchants who are family friends in what was then the precious stone market in Palestine. But his stay was shortened by the start of the unrest in the country and returned to Syria. However, this stay will be the confirmation of his real fondness for diamonds and he then decides to explore in turn the European markets for precious stones, notably that of Antwerp. He will continue on this path, rich in his experiences, and will broaden his skills and activities towards the emerging market of rough diamonds in Beirut. A pioneer in this particular field, he will quickly be recognized as a specialist in crude oil and will develop a lucrative and promising activity of supplying Africa and selling on the Beirut market and even that of Antwerp. Laurent was establishing his small atelier and became an icon in the Armenian jewelers and traders as a trusted workaholic.

Paris of the Middle East

The flourishing period of the 1950s until the start of the Lebanese civil war in 1975 will allow the Boghossian family, in general, to grow as much in the field of pure jewelry as in the trade of precious stones and also pearls, all at from Beirut. Under the leadership of Ohannes, my grandfather Laurent and his 4 brothers will enjoy a certain reputation based on know-how, creativity, and honesty.

1971

Ohannes will also stand out for his philanthropy by enhancing the promise he made to himself during the dark years of the genocide: to provide help and support for medical care and education around him and people in his community. This will be done with the creation in 1971 of the Ohannes Boghossian Medico-Social Center in the Armenian district of Bourj Hammoud in the northern suburbs of Beirut, a project which will be followed by many others.

1975: Civil War in Lebanon

more about this here → 🇱🇧History of Lebanon or 🔫Strategy of Wars: Israel vs. Lebanon

THE DIAMOND YEARS

The war will upset the balance and harmony of the family: the next generation will have to export itself, like its predecessors. The choice relates to Belgium, and more precisely the city of Antwerp, rich in its diamond center. The first party will be Jean Robert Boghossian, who records a certain success in this particular field, quickly relayed to Geneva by his brother Albert; today Jean’s sons ensure a good succession in Geneva and London and this branch of the family is at the origin of the Boghossian Foundation, based in Brussels, a real bridge between East and West and the magnificent lighthouse of the ‘Art in general.

On the side of my family, my father Gerard also took the road to Antwerp from the end of the 1980s: his entrepreneurial spirit, his certain knowledge, his perseverance and finally his loyalty will allow him to acquire a particularly brilliant situation on the Antwerp dimensional market. Antwerp was at the time, known for their diamonds skills in trading, cutting, and sales. Antwerp was at the heart of every transaction from rough found in Africa and Asia to transactions in American countries. Diamonds labs such as GIA and HRD were excelling diamond quality, Rapaport made a références for pricing diamonds.

2008 Success Overseas

Gerard Boghossian continues to trade in diamonds and precious stones between the Antwerp platform and Lebanon and the Middle East. It has long dominated this market, for individuals but especially for jewelers; today, through the company Boghossian & Boghossian.

Present: trio del mio

Whereas the first generation involved in the gold business was very much in tune with the world of jewelry at the time, today’s 6th generations have positioned themselves at its edge, surpassing the classic principles of jewelry design. While previous generations have mainly relied on traditional jewelry and the trade-in precious stones, the generation of my father and his cousins played the export card to other markets. The new generation to which I belong has positioned itself in a sector-specific to millennials: entrepreneurship and more explicitly the world of start-ups. The creation of Exjewel in 2019 and the launch of the platform in 2020 was for me the culmination of a path perhaps all marked but which led me in an obvious way towards the establishment of a new way of approaching this industry which is ours. Whereas the first generation involved in the gold business was very much in tune with the world of jewelry at the time, today’s 6th generations have positioned themselves at its edge, surpassing the classic principles of jewelry design.

Business Career

CNTXT AI

I am now at CNTXT AI, building the AI Hub for the MENA region within the UAE government. I have the chance to build amazing AI products spread across different spectrums.

Munsit AI

Munsit AI

Innovative software solution for full-time gigs, recently completed.

Shipable AI

Shipable AI

Revolutionary software solution for full-time gig opportunities.

Test AI

Test AI

Innovative software solution scheduled for full-time gig opportunities.

I previously worked for Lovable, scaling their support and community infrastructure while contributing to the European ecosystem. Europe's fastest-growing startup reached $80M ARR in less than 6 months. I remain a very active contributor & power user.

• ROI: Grew ARR from $0 to $75M
• Implemented GTM strategies: Implemented comprehensive brand and product design system, launched new integrations & features, and developed product positioning.
• Scaled Support infrastructure, organic growth (technical content, Livestreams, onboarding, and documentation) and active community (700K)
• Reports & Analytics: Implemented, monitored, and optimized key metrics for product, sales, and marketing performance.

For the past 10 years, I've been a marketer. I was part of the Brainboard team behind the #1 Terraform visual platform.

• ROI: Grew ARR from $0 to $1M, achieving cash breakeven.
• Acting CMO: Built and scaled the Sales & Marketing department from scratch defining GTM strategies, executing marketing campaigns, and creating educational content for 200K users and 200+ Enterprise customers.
• Implemented Product Marketing strategies: Implemented comprehensive brand and product design system, launched new integrations & AI features, and developed product positioning.
• Improved Sales funnel: Established partnerships to expand market reach, increased retention and revenue by +30% MoM for both PLG and Enterprise customers.
• Designed and implemented +200 Marketing and Sales assets: Website, webinars, YouTube channel, open-source GitHub, technical changelog and newsletters.
• Reports & Analytics: Implemented, monitored, and optimized key metrics for product, sales, and marketing performance.

10+ freelance missions in various industries:

• Time2Scale : Implemented & scaled startup program across EU & MENA.
• Polar Analytics: Implemented automated lead generation systems.
• Onepilot : Expanded a customer service team to 400+ members.
• Fempo : Increased website traffic by +30% and boosted MRR by +25%.
• StationF: Mentored 200+ students and entrepreneurs, from MVP to Seed stage.

I've taught 120+ startups how to scale and consulted for 30+ more. I've failed more times than I can count. And I'll keep failing forward. Because if you're not shipping, you're not learning.

I founded and sold ExJewel.ai—think Shazam for Jewelry, Gemstones & Diamonds.

• ROI: Appraised +50K jewels using proprietary AI technology.
• Product: Developed the largest jewelry and gemstones database.
• Marketing: Built open-source community supporting estimation algorithm.
• Sales: Achieved €50K MRR in B2B during Covid-19 pandemic.
• Funding: Crowdfunded €16K and fundraised for €700K Seed Round.
• Sustainability: Established upcycling system for reusing gold and gemstones.
• Technology: In 2024, retrofitted database and prompts to enable GPT search.

Building ExJewel was my masterclass in resilience. I learned that conviction isn’t enough—timing, cashflow, and market appetite can break even the boldest idea. Trying to digitize a centuries-old, luxury-driven industry taught me the limits of vision when it collides with tradition and economic downturns. I saw firsthand how brutal and fragile fundraising is, but also how liberating it can feel to release something to the world as open source, knowing it will outlive the company itself. Most importantly, I discovered that entrepreneurship isn’t just about building products—it’s about shaping yourself under pressure, failing forward, and sharpening instincts you can’t get anywhere else.

ExJewel didn’t scale the way I hoped, but it gave me a network, a toolkit, and the thick skin that only comes from falling hard. The failure was less an ending and more a foundation for every venture I take on next.

I worked for the luxury group to digitalize their shopping experience, expanding their e-commerce presence, developing special edition collections, and helping launch their watch collection.

You can view my complete work in my 📒Portfolio.

Other activities

Since 2024, I've committed to generating one idea daily, creating a collection of 366 🦶🏼Footprint. This challenge fosters continuous innovation, enhances my skills, and maintains my creativity. I focus on addressing real challenges faced by actual people, including myself. I've pledged to release 15 ideas in 2025 and I'm keeping that promise. I continue to ship things simply because I love building.

Shipped

1. Trends vc as a GPT
2. Plotline w. Antoine - A platform for creating and testing narrative flows in software.
3. Vibe World - An open arena for AI tools where community-driven competition thrives.
4. ExJewel ai - Innovative software for jewelry appraisal and market insights.
5. Orb w. Rezaul - An AI-powered visual tool that transforms how we manage knowledge.
6. GCast w. Jules - Turn any mobile game into a social, big-screen experience effortlessly.
7. Stark w. Blackstars - An astronaut’s mysterious disappearance leads loved ones on a quest for truth. - experimenting with AI video generation
8. Val(you)ble - A personal platform for effortless digital asset management and legacy preservation — a tool that I needed on a routine basis.
9. I am participating to the NASA space apps challenge

Conceptualizing

1. Do.Re.Mi - A revolutionary instrument enabling intuitive, motion-based music creation.
2. The Abaya - A traditional Middle Eastern dress embracing local heritage and style.
3. InstaDoc & InstaVet - Get instant expert medical and veterinary advice in under 10 minutes.
4. VibeMind.Space - An innovative AI-native OS that adapts to your thoughts and needs.
5. map the news - AI-driven, geo-mapped news aggregation for clarity and trust.
6. Bubble.io - A platform for customizable, immersive bubble hotel experiences.
7. Tia - AI-driven travel planner transforms your ideas into personalized itineraries.
8. Passenger - A meeting app designed for travelers to connect in real-time.
9. AI Newsfeed - Stay updated on the latest in artificial intelligence effortlessly.
10. The Book Club - A platform empowering authors to write, publish, and monetize stories.
11. OpenScript - A platform connecting creatives with major production companies.
12. Upskilled - An AI-powered platform for creating and certifying online courses.

Dropped

1. Treez - Simplifying family tree building through innovative, user-friendly design — which was my biggest vibe code failure
2. SupportFlow - Transform support documentation into interactive decision trees for faster resolutions.
3. Munchies - A 24/7 experiential diner offering sensory-rich dining with local chefs.

Each idea allowed me to build skills I would otherwise never acquire.

From experimenting with LLMs to building my own backend, from testing thousands of tools before settling on my favorites to gathering feedback on n8n workflows—it's been an amazing journey!

I am documenting the whole process in my blog

which has evolved into my second brain and became the foundation of Orb.

As I build things, I also research and write extensively. I've created 📙Thoughts as a continuous collection of daily notes, compelling articles, short movie scripts, and profound insights that have the potential to shape our world.

Education

Personal life

Father

Oh, and I'm also about to be a dad 🧑🏻‍🍼. Which means building systems, legacies, and a life worth sharing matters more than ever. That's probably the most exciting project of a lifetime.

Dog

In my personal life, one dream I always carried was to have a golden retriever, and I made it real with Simba—named after The Lion King, the movie I grew up with. He brings me joy every single day, whether it’s walking out the door together, teaching him new tricks, or just running around outside. Since Simba came into my life, I honestly can’t compare any human friendship to the bond I share with him.

Personal interests

My passions orbit around curiosity and creation. Travel and cultural exploration feed my perspective, reminding me how vast and diverse the world truly is. Technology and innovation excite me because they challenge what’s possible and push me to experiment. Creative writing gives me space to turn ideas into stories, while outdoor activities keep me grounded and moving. Community involvement ties it all together—sharing, building, and learning alongside others is where I feel the most connected.