💭

bubble.io by Airbnb

/pitch

Experience customizable bubble hotels for immersive travel adventures.

/tldr

- Bubble.io is a centralized platform for booking and customizing unique bubble hotel experiences, allowing users to create personalized sensory adventures. - The platform addresses the challenge of scattered bubble hotel listings across various websites, providing a streamlined and immersive experience. - It competes with established platforms like Airbnb and Booking.com by offering customizable packages and control over the 360-degree experience within the bubble.

Persona

1. Adventure Seekers 2. Couples Looking for Romantic Getaways 3. Families Seeking Unique Vacation Experiences

Evaluating Idea

📛 Title The "immersive bubble hotel" travel experience platform 🏷️ Tags 👥 Team: Startup Founders 🎓 Domain Expertise Required: Hospitality, UX Design 📏 Scale: National to Global 📊 Venture Scale: High 🌍 Market: Travel & Tourism 🌐 Global Potential: Yes ⏱ Timing: Optimal 🧾 Regulatory Tailwind: Low 📈 Emerging Trend: Experience Economy ✨ Highlights: Unique Value Proposition, Customizable Experiences 🕒 Perfect Timing: Growth in experiential travel 🌍 Massive Market: $1 trillion+ travel industry ⚡ Unfair Advantage: Centralized platform for niche offerings 🚀 Potential: High growth opportunity ✅ Proven Market: Established competitors ⚙️ Emerging Technology: Interactive Booking Interfaces ⚔️ Competition: High 🧱 High Barriers: Brand loyalty, experience uniqueness 💰 Monetization: Direct bookings, partnerships 💸 Multiple Revenue Streams: Subscription, transaction fees 💎 High LTV Potential: Repeat customers in experiential travel 📉 Risk Profile: Moderate 🧯 Low Regulatory Risk: Standard travel regulations 📦 Business Model: Transaction-based with potential for subscription 🔁 Recurring Revenue: Yes, through repeat bookings 💎 High Margins: Yes,

User Journey

# User Journey Map for Bubble.io ## 1. Awareness - Trigger: Users seek unique travel experiences. - Action: Users encounter Bubble.io through online ads or social media. - UI/UX Touchpoint: Engaging visuals and targeted ads on platforms like Instagram and Facebook. - Emotional State: Curious and excited about new travel possibilities. ## 2. Onboarding - Trigger: User visits the Bubble.io website. - Action: Users sign up and create an account. - UI/UX Touchpoint: Simple sign-up form with a welcoming interface and introductory video. - Emotional State: Hopeful and eager to explore options. ## 3. First Win - Trigger: Users select their first bubble hotel experience. - Action: Users customize their experience and make a booking. - UI/UX Touchpoint: Intuitive customization interface with visual previews. - Emotional State: Accomplished and satisfied with the choice. ## 4. Deep Engagement - Trigger: Users prepare for their upcoming experience. - Action: Users interact with the platform for tips and additional features (e.g., add-ons). - UI/UX Touchpoint: Engaging content like blog posts or emails with tips on enhancing the bubble experience. - Emotional State: Excited and engaged, looking forward to the adventure. ## 5. Retention - Trigger: Post-experience follow-up. - Action: Users receive a feedback request and suggestions for future bookings. - UI/UX Touchpoint: Personalized email with a thank-you note and loyalty rewards. - Emotional State: Appreciated and valued, leading to potential repeat bookings. ## 6. Advocacy - Trigger: Users share their positive experiences. - Action: Users post reviews on social media and recommend Bubble.io to friends. - UI/UX Touchpoint: Easy sharing options integrated into the platform. - Emotional State: Proud and eager to share a unique experience. ### Critical Moments - Delight: Seamless booking process and personalized recommendations create joy. - Drop-off: Complicated navigation or lack of information during onboarding may frustrate users. ### Retention Hooks - Habit Loop: Rewarding users with discounts for referrals and loyalty points for repeat bookings keeps them engaged. - Engagement Triggers: Regular updates on new bubble experiences and thematic options to spark curiosity. ### Emotional Arc Summary 1. Curiosity: Users are intrigued by the concept of bubble hotels. 2. Eager Anticipation: Users feel excited during the onboarding and booking phases. 3. Joy: Users experience satisfaction upon customizing their stay. 4. Engagement: Users are involved and excited as their stay approaches. 5. Pride: After sharing their positive experiences, users feel proud and connected to the community.