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bubble.io by Airbnb

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7 min

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Bubble.io

Bubble.io centralizes and customizes bubble hotel bookings, offering immersive, themed experiences with 360-degree sensory control. It targets the growing demand for unique travel stays, competing with Airbnb and Booking.com through personalization and innovation.

  • Bubble.io
  • 1 min pitch
  • The Problem
  • The Solution
  • MVP
  • Market
  • Competitors
  • Go-to-Market
  • Process of thinking
  • Brainstorming

1 min pitch

Live an imaginary experience, in the bubble.

Do you dream of escaping reality and immersing yourself in a unique and sensorial adventure? Look no further! Introducing Bubble.io, a tourism-focused platform that allows you to create interactive experiences like never before.

With Bubble.io, you can customize your own bubble hotel package, choosing the perfect location, environment, and sensorial experience. Whether you want to sleep under the stars, surrounded by nature, or in a vibrant cityscape, the choice is yours.

But Bubble.io is more than just a booking platform. It puts you in full control of your 360-degree experience through a simple interface, right inside the bubble itself. Immerse yourself in a world of imagination and create memories that will last a lifetime.

Say goodbye to standard accommodations and hello to personalized and unforgettable experiences. Join the Bubble.io community today and start living the dream.

Visit Bubble.io now and unlock a world of imaginary experiences.

The Problem

The problem this idea is solving is that bubble hotels are scattered across different booking websites and platforms, making it difficult for people to find and customize their desired bubble experience.

  • Bubble hotels are scattered around different booking websites, personal, etc…
  • The bubble is a pretty standard in the industry, so customizable
  • People are looking for experiences in these bubbles, not just sleep in/out.

The Solution

The solution this idea is solving is providing a centralized platform for finding and customizing bubble hotel experiences, allowing users to create personalized packages and have full control over their 360-degree sensory adventure.

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  • A customized package per visitor
  • Choose the place, the environment the bubble will be in, your sensorial experience
  • You have full control of the 360 of the experience with a simple interface, available in-bubble.

MVP

Bubble.io marketplace

  • Scrap all bubble hotels in Europe
    • Ratings, pictures,
  • Put them in map

Market

Here is a breakdown of the components of the supply chain in the bubble hotel industry:

  1. Bubble Hotel Providers: These are the companies or individuals who own and operate bubble hotels. They are responsible for creating and maintaining the bubble accommodations.
  2. Booking Platforms: These platforms, such as Airbnb, Booking.com, and Bubblehoteles, serve as intermediaries between bubble hotel providers and customers. They allow customers to search, book, and manage their reservations for bubble hotel experiences.
  3. Tourism Offices: Public tourism offices play a role in promoting and supporting the bubble hotel industry. They may provide information, resources, and marketing initiatives to attract visitors to bubble hotel destinations.
  4. Suppliers: Suppliers provide the necessary materials and equipment for creating and maintaining bubble hotels. This may include specialized bubble structures, furniture, amenities, and other related products.
  5. Service Providers: Various service providers contribute to the overall bubble hotel experience. This may include transportation services, tour guides, food and beverage providers, and other activities or services that enhance the guests' stay.
  6. Marketing and Advertising Agencies: These agencies assist bubble hotel providers and booking platforms in promoting their offerings to potential customers. They may create marketing campaigns, design advertisements, and implement strategies to increase visibility and attract bookings.
  7. Customers: Customers are the end-users of the bubble hotel experience. They book and stay in bubble accommodations, seeking unique and immersive sensory adventures.

Each component of the supply chain plays a crucial role in ensuring the availability, accessibility, and quality of bubble hotel experiences for customers.

  • Sleep tourism
  • Hotel & Accommodations
  • Public tourism office
  • Focus in Europe first

Competitors

Competitive Landscape: Bubble.io aims to provide a centralized platform for finding and customizing bubble hotel experiences, competing with platforms like Airbnb, Booking.com, and other specialized bubble hotel websites.

Market Fit: Bubble.io solves the problem of scattered bubble hotels across different platforms by offering a marketplace that allows users to create personalized bubble hotel packages and have full control over their immersive sensory adventures.

  • Airbnb → https://www.airbnb.com/rooms/826327997571736342
  • Booking.com
  • https://www.attrap-reves.com/en/
  • https://bubblehoteles.com/en/hotels
  • https://www.buubble.com/
  • https://www.bubbletree.fr/en/

Go-to-Market

The solution this idea is solving is providing a centralized platform for finding and customizing bubble hotel experiences, allowing users to create personalized packages and have full control over their 360-degree sensory adventure.

The list of SEO keywords to focus on:

  • bubble.io
  • tourism-focused platform
  • interactive experiences
  • bubble hotel
  • immersive experience
  • customizable packages
  • sensorial adventure
  • booking platform
  • personalized experiences
  • centralized platform
  • bubble hotel marketplace
  • bubble hotel providers
  • booking platforms
  • tourism offices
  • suppliers
  • service providers
  • marketing and advertising agencies
  • sleep tourism
  • hotel and accommodations
  • Europe
  • competitors
  • Airbnb
  • Booking.com
  • attrap-reves.com
  • bubblehoteles.com
  • buubble.com
  • bubbletree.fr
  • go-to-market strategy
  • centralized platform
  • finding and customizing bubble hotel experiences
  • personalized packages
  • 360-degree sensory adventure
  • thinking process
  • live an imaginary experience
  • sensorial and unique experience
  • email marketing
  • Figma design link

Process of thinking

bubble.io

Live an imaginary experience

Sensorial, unique & dreamy, with or without.

Your email… →

Brainstorming

Bubble.io. Live an imaginary experience

Bubble.io was inspired of an experiencial hotel that I recently spent for a night with my girlfriend. Bubble.io is the next level experimental night you can spent with your loved one, friends and family.

With Bubble.io, you can book and choose to live your bubble hotel experience customised according to 9 themes:

Live monitor - Never miss a shooting star, Say hi to passing flights️

Science fiction - Have you ever immersed yourself into the deap galaxy?

Escape game - Are you a problem solver gamer?

Animal kingdom - Travel to the deap jungle where animals fear anything.

Travel to anywhere - Live the day & night like you were there.

Choose your movie - Romantic, adventure or horror. Your game, your gain.

View from space - Did you dream of living in Space? Well, now you can.

View from earth - Choose mountain, sea or desert.

Underwater - Travel to the deap seas like an aquarium.

The bubble is enhanced with a sound system, a 360 projection and a confotable 30 square meters space.

Ideas

Last modified by Figma ⋅ 7 months ago

/pitch

Experience customizable bubble hotels for immersive travel adventures.

/tldr

- Bubble.io is a centralized platform for booking and customizing unique bubble hotel experiences, allowing users to create personalized sensory adventures. - The platform addresses the challenge of scattered bubble hotel listings across various websites, providing a streamlined and immersive experience. - It competes with established platforms like Airbnb and Booking.com by offering customizable packages and control over the 360-degree experience within the bubble.

Persona

1. Adventure Seekers 2. Couples Looking for Romantic Getaways 3. Families Seeking Unique Vacation Experiences

Evaluating Idea

📛 Title The "immersive bubble hotel" travel experience platform 🏷️ Tags 👥 Team: Startup Founders 🎓 Domain Expertise Required: Hospitality, UX Design 📏 Scale: National to Global 📊 Venture Scale: High 🌍 Market: Travel & Tourism 🌐 Global Potential: Yes ⏱ Timing: Optimal 🧾 Regulatory Tailwind: Low 📈 Emerging Trend: Experience Economy ✨ Highlights: Unique Value Proposition, Customizable Experiences 🕒 Perfect Timing: Growth in experiential travel 🌍 Massive Market: $1 trillion+ travel industry ⚡ Unfair Advantage: Centralized platform for niche offerings 🚀 Potential: High growth opportunity ✅ Proven Market: Established competitors ⚙️ Emerging Technology: Interactive Booking Interfaces ⚔️ Competition: High 🧱 High Barriers: Brand loyalty, experience uniqueness 💰 Monetization: Direct bookings, partnerships 💸 Multiple Revenue Streams: Subscription, transaction fees 💎 High LTV Potential: Repeat customers in experiential travel 📉 Risk Profile: Moderate 🧯 Low Regulatory Risk: Standard travel regulations 📦 Business Model: Transaction-based with potential for subscription 🔁 Recurring Revenue: Yes, through repeat bookings 💎 High Margins: Yes,

User Journey

# User Journey Map for Bubble.io ## 1. Awareness - Trigger: Users seek unique travel experiences. - Action: Users encounter Bubble.io through online ads or social media. - UI/UX Touchpoint: Engaging visuals and targeted ads on platforms like Instagram and Facebook. - Emotional State: Curious and excited about new travel possibilities. ## 2. Onboarding - Trigger: User visits the Bubble.io website. - Action: Users sign up and create an account. - UI/UX Touchpoint: Simple sign-up form with a welcoming interface and introductory video. - Emotional State: Hopeful and eager to explore options. ## 3. First Win - Trigger: Users select their first bubble hotel experience. - Action: Users customize their experience and make a booking. - UI/UX Touchpoint: Intuitive customization interface with visual previews. - Emotional State: Accomplished and satisfied with the choice. ## 4. Deep Engagement - Trigger: Users prepare for their upcoming experience. - Action: Users interact with the platform for tips and additional features (e.g., add-ons). - UI/UX Touchpoint: Engaging content like blog posts or emails with tips on enhancing the bubble experience. - Emotional State: Excited and engaged, looking forward to the adventure. ## 5. Retention - Trigger: Post-experience follow-up. - Action: Users receive a feedback request and suggestions for future bookings. - UI/UX Touchpoint: Personalized email with a thank-you note and loyalty rewards. - Emotional State: Appreciated and valued, leading to potential repeat bookings. ## 6. Advocacy - Trigger: Users share their positive experiences. - Action: Users post reviews on social media and recommend Bubble.io to friends. - UI/UX Touchpoint: Easy sharing options integrated into the platform. - Emotional State: Proud and eager to share a unique experience. ### Critical Moments - Delight: Seamless booking process and personalized recommendations create joy. - Drop-off: Complicated navigation or lack of information during onboarding may frustrate users. ### Retention Hooks - Habit Loop: Rewarding users with discounts for referrals and loyalty points for repeat bookings keeps them engaged. - Engagement Triggers: Regular updates on new bubble experiences and thematic options to spark curiosity. ### Emotional Arc Summary 1. Curiosity: Users are intrigued by the concept of bubble hotels. 2. Eager Anticipation: Users feel excited during the onboarding and booking phases. 3. Joy: Users experience satisfaction upon customizing their stay. 4. Engagement: Users are involved and excited as their stay approaches. 5. Pride: After sharing their positive experiences, users feel proud and connected to the community.

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