Question 38 lookbook with Harvard Business School

A creative lookbook project in collaboration with a prestigious institution.

- The document is about a lookbook project titled "Question 38" in collaboration with Harvard Business School. - It is currently in a "Not started" status and categorized as a freelance gig. - No social media posts are planned, and the portfolio will be shown.

1. Marketing professionals looking to enhance visual storytelling. 2. Freelance graphic designers seeking collaboration opportunities. 3. Business school students interested in practical project experience.

📛 Title Format: The "Harvard Business School lookbook" freelance project 🏷️ Tags 👥 Team 🎓 Domain Expertise Required 📏 Scale 📊 Venture Scale 🌍 Market 🌐 Global Potential ⏱ Timing 🧾 Regulatory Tailwind 📈 Emerging Trend ✨ Highlights 🕒 Perfect Timing 🌍 Massive Market ⚡ Unfair Advantage 🚀 Potential ✅ Proven Market ⚙️ Emerging Technology ⚔️ Competition 🧱 High Barriers 💰 Monetization 💸 Multiple Revenue Streams 💎 High LTV Potential 📉 Risk Profile 🧯 Low Regulatory Risk 📦 Business Model 🔁 Recurring Revenue 💎 High Margins 🚀 Intro Paragraph This project aims to create a visually appealing lookbook in collaboration with Harvard Business School, leveraging trends in visual storytelling and branding. The potential for monetization lies in attracting freelance gigs and partnerships with educational institutions. 🔍 Search Trend Section Keyword: "lookbook" Volume: 22.5K Growth: +150% 📊 Opportunity Scores Opportunity: 7/10 Problem: 6/10 Feasibility: 8/10 Why Now: 9/10 💵 Business Fit (Scorecard) Category Answer 💰 Revenue Potential $500K–$1M ARR 🔧 Execution Difficulty 4/10 – Low complexity 🚀 Go-To-Market 8/10 – Organic + partnerships ⏱ Why Now? The increasing demand for high-quality visual content in marketing and education sectors makes this an opportune time to launch a lookbook project, especially with a prestigious partner like Harvard Business School. ✅ Proof & Signals Cite real-world validation: - Keyword trends indicate a rise in interest in lookbooks for educational purposes. - Engagement metrics from platforms like LinkedIn and Instagram show growing visibility for similar projects. 🧩 The Market Gap Current lookbook projects often lack depth in storytelling and fail to engage audiences effectively. There is a demand for high-quality, informative, and visually appealing content in educational settings. 🎯 Target Persona Demographics: Educators, students, and marketing professionals. Habits: Engage with visual and interactive content online. Pain: Difficulty finding high-quality educational resources that are visually compelling. How they discover & buy: Social media promotions, direct outreach from schools and institutions. Emotional vs rational drivers: Desire for prestige and quality in educational content. 💡 Solution The Idea: Create a visually stunning lookbook that showcases the offerings and values of Harvard Business School. How It Works: The lookbook will combine high-quality imagery, compelling narratives, and educational insights to engage audiences. Go-To-Market Strategy: Utilize social media platforms, partnerships with educational institutions, and targeted digital marketing campaigns. Business Model: Subscription Startup Costs: Medium Break down: Product design, team, marketing, legal. 🆚 Competition & Differentiation Competitors: Canva, Flipsnack, Issuu Rate intensity: Medium Core differentiators: Collaborating with Harvard Business School, unique storytelling approach, high-quality visual design. ⚠️ Execution & Risk Time to market: Medium Risk areas: Market acceptance, collaboration logistics. Critical assumptions to validate first: Demand for educational lookbooks, effective marketing channels. 💰 Monetization Potential Rate: High Why: Strong LTV through educational partnerships, potential for recurring revenue from institutional subscriptions. 🧠 Founder Fit The project aligns well with founders who have experience in education, design, and digital marketing. 🧭 Exit Strategy & Growth Vision Likely exits: Acquisition by educational content firms, partnerships with academic institutions. Potential acquirers: Educational tech companies, publishing firms. 3–5 year vision: Expand to include other prestigious institutions, offer a suite of visual educational tools. 📈 Execution Plan (3–5 steps) Launch: Develop a prototype lookbook and gather feedback. Acquisition: Utilize LinkedIn for outreach to educational professionals. Conversion: Offer a free sample lookbook to entice sign-ups. Scale: Build a referral program for users to share the lookbook. Milestone: Achieve 1,000 downloads within the first three months. 🛍️ Offer Breakdown 🧪 Lead Magnet – Free sample lookbook. 💬 Frontend Offer – Introductory pricing for first-time users. 📘 Core Offer – Subscription model for ongoing access to lookbooks. 🧠 Backend Offer – Consulting services for institutions looking to create their own lookbooks. 📦 Categorization Field Value Type Freelance project Market B2B Target Audience Educational institutions Main Competitor Canva Trend Summary High demand for visual educational content. 🧑‍🤝‍🧑 Community Signals Platform Detail Score Reddit e.g., 4 subs • 1M+ members 7/10 Facebook e.g., 3 groups • 80K+ members 6/10 YouTube e.g., 10 relevant creators 7/10 🔎 Top Keywords Type Keyword Volume Competition Fastest Growing "educational lookbook" 15K LOW Highest Volume "lookbook design" 22.5K MED 🧠 Framework Fit (4 Models) The Value Equation Score: Excellent Market Matrix Quadrant: Category King A.C.P. Audience: 9/10 Community: 8/10 Product: 9/10 The Value Ladder Diagram: Bait → Frontend → Core → Backend Continuity/upsell used: Yes ❓ Quick Answers (FAQ) What problem does this solve? Enhances educational engagement through visual storytelling. How big is the market? The educational content market is valued at billions, with a growing demand for innovative formats. What’s the monetization plan? Subscriptions and potential partnerships with educational institutions. Who are the competitors? Canva, Flipsnack, Issuu. How hard is this to build? Execution is relatively straightforward with the right design and marketing team. 📈 Idea Scorecard (Optional) Factor Score Market Size 8 Trendiness 9 Competitive Intensity 6 Time to Market 7 Monetization Potential 8 Founder Fit 9 Execution Feasibility 8 Differentiation 8 Total (out of 40) 63 🧾 Notes & Final Thoughts This is a "now or never" bet on educational content innovation. The market is ripe for disruption, but execution must be precise to capture interest. Keep an eye on collaboration dynamics and user feedback to guide the project effectively.

### User Journey Map for "Question 38 Lookbook with Harvard Business School" 1. Awareness - Trigger: User sees a social media post or hears about the lookbook from peers. - Action: User clicks on a link to learn more about the lookbook. - UI/UX Touchpoint: Landing page with engaging visuals and key information. - Emotional State: Curious and intrigued. - Critical Moment: Strong visuals and clear value proposition lead to engagement. 2. Onboarding - Trigger: User decides to sign up or register for exclusive access to the lookbook. - Action: User enters their email and other necessary information. - UI/UX Touchpoint: Simple and intuitive sign-up form. - Emotional State: Hopeful and eager to explore. - Retention Hook: Welcome email with a sneak peek of content. 3. First Win - Trigger: User receives the lookbook and begins to explore its contents. - Action: User navigates through the lookbook, discovering valuable insights. - UI/UX Touchpoint: Interactive elements in the lookbook that enhance user experience. - Emotional State: Excited and satisfied. - Critical Moment: Positive first impressions through engaging content lead to deeper exploration. 4. Deep Engagement - Trigger: User finds a section that resonates with their professional goals. - Action: User engages with additional resources linked within the lookbook. - UI/UX Touchpoint: Embedded links and related content recommendations. - Emotional State: Empowered and motivated. - Retention Hook: Personalized content recommendations based on user interests. 5. Retention - Trigger: User returns to the platform for more resources or updates. - Action: User interacts with new content or features. - UI/UX Touchpoint: Regular updates and notifications about new content. - Emotional State: Committed and loyal. - Critical Moment: Consistent value delivery keeps users returning. 6. Advocacy - Trigger: User has had a positive experience and wants to share it. - Action: User shares the lookbook with peers or on social media. - UI/UX Touchpoint: Easy sharing options and referral incentives. - Emotional State: Proud and enthusiastic. - Retention Hook: Recognition for referrals and social sharing. ### Emotional Arc Summary 1. Curiosity: Initial intrigue about the lookbook. 2. Eagerness: Anticipation builds during onboarding. 3. Satisfaction: Joy during the first exploration of content. 4. Empowerment: Motivation spikes with valuable insights. 5. Pride: Fulfillment in sharing and advocating for the lookbook.