DoReMi
Tools used: Flora (Flux, GPT 4o)
DoReMi is a revolutionary music instrument company designed to enable simultaneous music creation with multiple instruments. It features customizable motion hands, divided environments for instruments, and capabilities like broadcasting music, recording voice-over-the-music, and connecting to external devices. DoReMi aims to democratize music creation, offering real-time access to music tools via a mobile app, making it accessible to both professional musicians and enthusiasts. The instrument addresses the limitations of traditional music creation by integrating innovative features that enhance the music-making experience.
Product
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Launch
“Today, we’re proud to introduce DoReMi, a revolution in music creation. It's not just a product, it’s an extension of your artistic soul. Imagine the world around you—the rhythm of your movements, the energy in the air, the pulse of your surroundings—being transformed into music. Every gesture you make, every moment you experience, comes alive as a melody, a beat, or a harmony, all thanks to the power of DoReMi.
DoReMi isn’t only for trained musicians. It’s for anyone who feels music in their bones, who believes that creativity isn’t confined to an instrument or a score. Whether you’re dancing, walking, or even standing still, DoReMi listens, learns, and plays along with you. It’s a symphony that moves with you, a beat that follows your every step.
We created DoReMi with one vision in mind: to make music an experience for everyone. To break down barriers and bring the joy of creation to your fingertips—or in this case, your feet, your hands, and your heart. Music should be shared, felt, and celebrated by all. With DoReMi, the sound you create is not limited by your skills or experience. It’s shaped by your movement, your emotions, and the world around you.
So whether you’re a seasoned musician or someone who just loves the sound of life, DoReMi is here to help you find your song. Together, we can make the world a more musical place—one note, one movement, one moment at a time.”
Campaign
Concept
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Research
Half Baked
1 min pitch
Branding
SEO
Process of thinking
Evaluating the idea
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