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experiment 1/ Outbound Campaign for MVP early adopters

Status

Done

Assign

Stephane Boghossian

Artus

Date

Role

Marketing

Experimentation: Outbound Campaign

🎯 Validate the hypothesis that "instant guidance for preparing difficult conversations is a must-have for startup founders, providing deep value for which they are willing to pay." The goal is to gather 20 actionable feedbacks and insights from target users (startup founders) by the first week of November, helping refine both the product offering and go-to-market strategy.

Todo

~~Define process~~

~~Define objectives~~

~~define ICP~~

~~search for inspiration~~

~~Hook message~~

~~Execution~~

~~Best practices for cold emailing/ linkedin~~

~~Build CRM people~~

Template for meeting

~~Debrief with the team~~

~~Define "hook" to motivate early adopters testing our current MVP~~

~~We have shared best practices on how to reach out to those beta testers~~

~~Begin experimentation~~

~~week 1~~

~~Inspiration~~

~~1st connection~~

~~week 2~~

~~Builder workflow + Results https://builder.goproud.io/ → Google → Typebotbuilder~~

~~Test https://app.goproud.io/proudly/~~

~~Publish app = SEO~~

~~metatitle + metadescription~~

GoProud: Instant Guidance for Startup Founders on Strategic Decisions & Difficult Conversations

GoProud, the first version of Proudly AI, is a virtual advisor designed specifically for founders & CEOs. Instantly access tailored guidance to prepare for tough conversations and make strategic decisions with confidence. Perfect for founders seeking actionable insights and support.

~~Google index~~

https://www.youtube.com/watch?v=4tBa9kkkolU&ab_channel=WPDev

https://search.google.com/search-console/welcome

~~week 3~~

~~Product vision~~

~~Collect feedback~~

~~V2 todolist~~

week 4

Marketing launch - FOMO effect

V2 todolist

Difficult conversation (Help founders give critical feedback for under-performance)
Action to be done: 1-2 per day

💡

Knowledge, real product, AI privacy, login, context, gamification, models changing, sessions, next steps post session, etc…

Login / Create Account

Profile

Open new session

Specificity → Input (Context)

Credibility → Output (Knowledge Base)

25 various sources

⇒ Trust

Feedback

Did Proudly helped you solve your issue at stake?
What other use cases interest you that Proudly can help with?
How would you rate your overall experience with us?
Would you recommend us?

‣

GPT Engineer

People

🪫

Please add each person to this CRM as you send messages so we can all track progress.

Lead name	Company	Email	Owner	LinkedIn	Account Status	Referral Source
Alex Wikstrom	11x.ai	alex@11x.ai	Artus	www.linkedin.com	Not started	LinkedIn
Guy Yeshua	Grappa.xyz		Artus	www.linkedin.com	In progress	HBS
Madhu Punjabi	Lion Pose		Artus	www.linkedin.com	In progress	HBS
Joe Woodward	Vizzy		Artus	www.linkedin.com	In progress	Random Meet
Romain Hévin	Stabler	For feedback	Artus	www.linkedin.com	Not started
Emmanuelle Benoliel	Aircall		Artus	www.linkedin.com	Not started
Martin Jessen	Independant	For feedback	Artus	www.linkedin.com	Not started
Carlos Diaz	Independant	For feedback	Artus	www.linkedin.com	Not started
Barbara Meyer	Independant	barbara@mindee.co	Artus	www.linkedin.com	Not started
Jake Lesnik		For Feedback	Artus	www.linkedin.com	Not started
Vincnet Oliveira	Webyn.ai	For Feedback	Artus	www.linkedin.com	Not started
Olivia Weinstock	Tandem		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Snejina Zacharia	Mass Fintech Hub		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Nicholas Tommarello	Wefunder		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Raymond Rouf	pave.dev		Stephane Boghossian	www.linkedin.com	Done	LinkedIn
Jonathon Barkl	AirGarage		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Ali Ghodsi	Databricks		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Zeb Evans	ClickUp		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Henry Ward	Carta		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Kison Patel	M&A Science		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Hemanth Golla	Groq		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Alexis Le Montagner	Airwallex		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Andrew Joiner	Hyperscience		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Tom Hale	Oura		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Andrew Bialecki	Klaviyo		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Jay Kreps	Confluent		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Christopher Masanto	PetLab		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Kamal Shah	Prophet Security		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Wade Foster	Zapier		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Mike Cessario	Liquid Death		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Dario Amodei	Anthropic		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Artus Menard de Calenge	Lambs		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Saahil Goel	Shiprocket		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Michel Tricot	Airbyte		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Tope Awotana	Calendly		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Joe Thomas	Loom		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Maxime Sarthet	Equisafe		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Lotte Van Uum	Miro		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Mickael Benamran			Stephane Boghossian		Done	LinkedIn
Dorai Ashok			Stephane Boghossian		Done	LinkedIn
Gregoire Samson			Stephane Boghossian		In progress	LinkedIn
Andre Farah			Stephane Boghossian		In progress	LinkedIn
Stefano Fallaha			Stephane Boghossian		In progress	LinkedIn
Kaz Lam			Stephane Boghossian		Done	LinkedIn
Mia Tawile			Stephane Boghossian		Done	LinkedIn
Karl Angelopoulos			Stephane Boghossian		Done	LinkedIn
Denis Cohen			Stephane Boghossian		In progress	LinkedIn
Genevieve Clarkson			Stephane Boghossian		In progress	LinkedIn
Emile Karam			Stephane Boghossian		Done	LinkedIn
Camille Riou			Stephane Boghossian		In progress	LinkedIn
Joni Shkurti			Stephane Boghossian		In progress	LinkedIn
Abhishek Raghuraman			Stephane Boghossian		Done	LinkedIn
Yohan Elbase			Stephane Boghossian		In progress	LinkedIn
Loic Soubeyrand			Stephane Boghossian		In progress	LinkedIn
David Laroche			Stephane Boghossian		In progress	LinkedIn
Chafik Belhaoues			Stephane Boghossian		Done	LinkedIn
Etienne Gatti			Stephane Boghossian		In progress	LinkedIn
Samer Bejjani			Stephane Boghossian		Done	LinkedIn
Josephine Visser			Stephane Boghossian		Done	LinkedIn
Alain Habra	The Galion project		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Thomas Effantin	Trusk		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Benoit Dupont	WeMaintain		Stephane Boghossian	www.linkedin.com	In progress	LinkedIn
Karl Abouzeid	Endeavor		Stephane Boghossian	www.linkedin.com	Done	LinkedIn
Mark Atiyeh	Pawp		Stephane Boghossian	www.linkedin.com	Done	LinkedIn

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Key results

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Execution

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ICP

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Observations

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Best practices

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Hook Message

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Inspiration

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