10 MarTech to Watch Out

The martech landscape has been growing for 13 consecutive years, reaching a new high in 2024. It now features 14,106 marketing technology products, marking a significant 27.8% year-over-year growth from last year’s 11,038. Despite market turmoil, only 263 products have disappeared in the last year, accounting for a modest 2.1% churn. This slight drop reflects mergers, acquisitions, and the overall resilience of martech solutions. Here are ten noteworthy products transforming the landscape, along with some powerful alternatives.

Form: Tally

Tally simplifies form-building for businesses and creators with its versatile and user-friendly platform. Here’s what makes it stand out:

• Quick and flexible form creation: Build forms in seconds, with or without AI assistance.
• Dynamic forms: Use conditional logic to adapt questions based on user input.
• Advanced integration: Seamlessly connect with Google Sheets, Airtable, Slack, Notion, and more.
• Smart input fields: File uploads, electronic signatures, and reCAPTCHA to safeguard forms.
• Custom branding: Remove Tally branding and make forms align with your brand’s style.

Alternatives: Typeform AI known for conversational and engaging forms with powerful AI-driven capabilities.

Onboarding: Arcade

Arcade excels in creating interactive onboarding experiences for products and software. Its major features include:

• No-code interactive demos: Create step-by-step guides for users without any technical knowledge.
• User interaction tracking: Measure user behavior and performance to optimize onboarding.
• Embedding: Easily add demos to websites or apps, making the process seamless for users.
• Engagement tools: Use AI-powered tools for capturing insights and meeting notes in real time.

Alternatives: Grain, tl;dr, Fireflies all offer variations of onboarding and meeting note tools.

Outbound: Clay

Clay provides a robust platform for outbound marketing, focusing on data enrichment and outreach automation:

• Data aggregation: Pull data from multiple sources to build detailed and actionable contact lists.
• Automated workflows: Personalize and automate outreach sequences for scalable engagement.
• Integrations: Sync with popular CRMs and outbound tools to streamline the marketing pipeline.

Alternatives: n8n, an automation tool for workflow creation, and Lemlist, known for personalized email campaigns and outreach automation.

Email: Substack

Substack empowers creators and businesses to monetize content via newsletters. Its standout features include:

• Easy monetization: Generate revenue through newsletter subscriptions.
• Community engagement: Build a loyal audience with reader interaction tools.
• Custom domains: Use your domain to make newsletters more professional and brand-aligned.
• Content analytics: Get insights on reader engagement and performance metrics.

Alternatives: Resend, Designmodo, Mailmodo, Medium, LinkedIn.

SEO: Mangools

Mangools is a user-friendly SEO suite that helps businesses improve their online visibility. Key features include:

• Keyword research: Discover profitable, low-competition keywords.
• SERP analysis: Analyze search results for better targeting.
• Backlink analysis: Evaluate backlinks to boost domain authority.
• Rank tracking: Monitor your keyword rankings over time with precise tracking tools.

Alternatives: Ahrefs and Ubersuggest offer a wider range of in-depth SEO tools for marketers.

Relation: Ivee

Ivee is an innovative relationship management tool designed to keep personal and professional connections organized:

• Contact management: Automate contact updates and track interactions.
• Task integration: Keep tabs on to-dos and meetings associated with your contacts.
• Relationship insights: Gain valuable insights into your network and how to nurture important connections.

Alternatives: Dub, Prowly, Viral Loops, Attio, Folk.

Website: Dora AI

Dora AI is transforming website development with artificial intelligence:

• AI website generation: Automatically create websites with AI, tailored to specific needs.
• SEO-friendly: Websites built with Dora are optimized for search engines from the start.
• Customization: AI-driven design tools provide personalized website aesthetics with ease.

Alternatives: Webflow AI, Shipixen, Momentum, Framer, Squarespace AI

Agent: 11xAI

11xAI creates AI-powered agents that can handle various tasks and automate workflows:

• AI agents: Build custom AI agents without needing to code.
• Task automation: Streamline workflows by automating repetitive tasks and customer interactions.
• Scalability: Easily scale these agents as your business grows.

Alternatives: Artisan, godmode, lyzr, Phantom Buster

Digital Assets: Canvas

Canva is a go-to platform for graphic design and digital asset creation, now enhanced with AI:

• Intuitive design tools: Use drag-and-drop tools to create stunning graphics.
• AI-powered suggestions: Automatically generate design ideas and modifications with AI.
• Templates: Access a vast library of templates across all categories.
• Real-time collaboration: Collaborate with your team in real time on design projects.

Alternatives: Figma AI, Pitch, Recraft, Miro AI.

Analytics: Pigment

Pigment helps businesses visualize and model data for better decision-making:

• Scenario planning: Build and compare business models and scenarios.
• Real-time collaboration: Teams can collaborate on data analysis and business planning.
• Interactive dashboards: Visualize complex data with user-friendly dashboards.
• Product analytics: Focus on user behavior tracking and product performance metrics.

Alternatives: Mixpanel, Amplitude, PostHog, Metabase, June