Agentic AI, No Code, and the Next Evolution of Software

60-80% of work will be automated. The rest? Orchestration. That’s the future we’re moving toward—fast.

The rise of agentic AI and no-code tools is reshaping who builds, how fast, and what gets automated. But behind the buzz, we’re seeing real shifts in power, personas, and platform dynamics. Here’s how the landscape is evolving and where it’s heading next.

TL;DR

Agentic AI is the new operating system.
No-code is becoming AI-choreography.
Community, not code, is your moat.
Growth Engineers will define the next wave.
Figma or Apple will likely lead—but the door is open.

Who Will Use Agentic AI and No Code?

Short answer: everyone. But right now, it's a power user game.

Proconsumers are thriving—indie hackers, solo founders, consultants. They’re moving faster than ever, turning prompts into products.
Corporates are lagging. Most are still figuring out how to restructure around AI, let alone deploy it meaningfully. They’re experimenting, not yet executing at scale.
Non-technical personas? Still left out. No-code was supposed to bridge that gap, but the truth is, it never fully delivered—and it might never. Tools like Lovable are easier than ever, but orchestration still demands systems thinking.

The key shift: people are becoming architects of AI workflows, not just users of tools. The best are learning to choreograph agentic flows like digital conductors.

What Happens to the Market Next?

We’re already in the thick of it.

A year ago: 2–3 major players dominated (Lovable, Bolt, V0, Replit), battling Figma, Framer, and early no-code like Notion and Softr.
Today: 50+ new tools. AI landing page builders. Workflow generators. Agent wrappers. Tooling is everywhere. Even the OGs are scrambling to drop app builders.

But with most tools relying on the same underlying models, differentiation comes down to:

Community (the biggest moat)
UX & usability
Prompting control & agent orchestration

Prediction? 1–2 players will win the horizontal game. Figma and Apple are the likeliest. The rest? Eaten, merged, or verticalized.

Vibes Are Verticalizing

“Vibe” is no longer just an aesthetic—it’s a stack.

We’re seeing entire categories emerge:

Vibe gaming
Vibe voice
Vibe productivity
Vibe marketing (where Lovable is now competing with Product Hunt head-on)

So while the space looks fragmented, the truth is: AI’s speed of evolution makes any structure temporary. It’s not consolidation vs. fragmentation—it’s a constant reshuffling of who leads the narrative.

What Makes a Tool Defensible?

When anyone can build with the same AI models, what makes a winner?

Community

This is your greatest moat. Lovable survived—and outgrew—Bolt because of it. When pricing changes backfired, the community held the brand together.

Adaptability

To models, use cases, user prompts, even ecosystem integrations. Static tools die fast.

Pricing

Get it wrong, and Reddit or Twitter will bury you. Get it right, and you grow with your users.

Brand

Lovable’s rebrand from GPT Engineer? Genius. It stuck. Brand memory matters more than features.

Where Do You Fit In?

If you’ve got a background in commercial strategy, consumer tech, and international growth, this is your moment. But don’t default to sales.

Most agentic AI products are product-led. The real value lies in hybrid roles like:

Growth Engineer: someone who can design the funnel, build the product, and ship it—all without an engineer.
Full-stack operators: SDR + AE + PM + builder in one.

This wave doesn’t reward narrow lanes. It rewards systems thinkers who can implement.

What’s Disappearing? What’s Emerging?

Disappearing:

Content marketing (AI writes it better)
Social media planning
Ops, HR, basic research roles

Emerging:

Growth Engineers
Full-stack sales (SDR + AE + CS)
Multi-hyphenate coders: front + back + infra + design + product

The job market isn’t shrinking. It’s recombining.

What to Pay Attention to

In this space, speed kills. The top three things worth tracking:

Product launches – who’s shipping and how they’re going to market
Business models – freemium, agent credits, platform plays
New capabilities – multimodality, autonomy, tool use, memory

Infrastructure and modeling are interesting—but distribution beats innovation. Every time.

If you want to compete in this space, don’t just build—orchestrate.