/pitch
Achieve top ranking on a popular platform through strategic planning.
/tldr
- Prepare all launch materials and promotions two weeks prior to the launch. - Engage actively with the community and respond to comments on launch day. - Utilize personal networks and social media for maximum visibility and support during the launch.
/target-persona
1. Aspiring Entrepreneurs 2. Product Managers 3. Marketing Specialists
/tech-category
Martech
/read-time
7 min
Be #1 on Product Hunt
2 weeks prior
Name of the launch (40 characters)
Tagline (60 characters)
Links (at least 2)
X account
Description of the launch (260 characters)
Launch tags (3 maximum)
Thumbnail for the product and another one for the launch
Gallery (5 and more)
Video / Loom (recommended)
Day -3
Schedule launch and modify the “coming soon” section
Day -1
First LinkedIn post with main video
First X post
Prepare coupons for Product Hunt
Product Banner on the website
Find a good hunter ! (resource)
Day of the Launch
Don’t buy votes from anyone that do not show up in the PH search bar
The first 4 hours, Product Hunt does not display ranking!
— 12:01 AM PST Launch Moment
The first hour is the most important one. Your goal: get to 100!
Immediately send the ProductHunt link to your company Slack
Post on the company socials
Post on your personal LinkedIn with the launch announcement incl. ProductHunt
Tweet from your personal account
Message Business Groups* on Whatsapp / Telegram - from YC founders
Set 2-hour reminders to check back and engage with comments
Post on Hacker News
Influencer coverage
— 6:00 AM PST East Coast Wake-Up Push
Send email to your full customer/beta user list
Message 10-15 founder friends individually on LinkedIn/WhatsApp (don't mass message)
— 9:00 AM PST - Business Hours Boost
Check ProductHunt page - respond to every single comment personally
Post progress update on LinkedIn
Reach out to 10 school connections with personal messages
Share in startup Slack/Discord/Reddit/Circle communities you're part of
— 3:00 PM PST - Afternoon Push
Post in relevant Reddit subreddits
Create urgency content: "6 hours left - help us hit #1!"
Send personal thank you messages to top supporters (tag them in comments)
Go all-in on personal outreach - call/text close friends and family