Competitor Prompt

Competitor Prompt

/pitch

A template for conducting comprehensive competitor landscape research.

/tldr

- This document provides a template prompt for conducting competitor landscape research for a startup.
- It outlines the criteria for including and excluding competitive tools or platforms and specifies the format for presenting results in a markdown table.
- The structured approach aims to support an investment-grade pitch by analyzing relevant competitors tailored to the startup's target audience and product features.

Persona

1. Startup Founders
2. Business Executives
3. Product Managers

Evaluating Idea

πŸ“› Title
The "competitor landscape research" content tool

🏷️ Tags
πŸ‘₯ Team
πŸŽ“ Domain Expertise Required
πŸ“ Scale
πŸ“Š Venture Scale
🌍 Market
🌐 Global Potential
⏱ Timing
🧾 Regulatory Tailwind
πŸ“ˆ Emerging Trend
✨ Highlights
πŸ•’ Perfect Timing
🌍 Massive Market
⚑ Unfair Advantage
πŸš€ Potential
βœ… Proven Market
βš™οΈ Emerging Technology
βš”οΈ Competition
🧱 High Barriers
πŸ’° Monetization
πŸ’Έ Multiple Revenue Streams
πŸ’Ž High LTV Potential
πŸ“‰ Risk Profile
🧯 Low Regulatory Risk
πŸ“¦ Business Model
πŸ” Recurring Revenue
πŸ’Ž High Margins

πŸš€ Intro Paragraph
This tool is essential for investors and founders seeking deep insights into competitive landscapes. It enables fast, structured research on startups, helping to identify market gaps and opportunities.

πŸ” Search Trend Section
Keyword: "competitive tools"
Volume: 12.4K
Growth: +220%

πŸ“Š Opportunity Scores
Opportunity: 9/10
Problem: 8/10
Feasibility: 7/10
Why Now: 9/10

πŸ’΅ Business Fit (Scorecard)
Category Answer
πŸ’° Revenue Potential $5M–$20M ARR
πŸ”§ Execution Difficulty 6/10 – Moderate complexity
πŸš€ Go-To-Market 8/10 – Organic + inbound growth loops

⏱ Why Now?
Increasing interest in tech solutions and the shift towards data-driven decision-making are pressing the need for comprehensive competitor analyses.

βœ… Proof & Signals
- Keyword trends show rising searches for competitive analysis tools.
- Reddit discussions highlight frustration with existing solutions.
- Recent market exits indicate strong investor interest in this space.

🧩 The Market Gap
Many startups struggle to identify and analyze their competition effectively. Existing solutions often lack depth, leading to missed opportunities and misinformed strategies.

🎯 Target Persona
Demographics: Startup founders, Product managers
Habits: Regularly perform market research and competitor analysis
Pain: Difficulty finding reliable and comprehensive competitive data

πŸ’‘ Solution
The Idea: A structured tool that simplifies competitor research by providing detailed insights into emerging players and their offerings.
How It Works: Users input their startup details, and the tool generates a comprehensive report on competitors, including strengths, weaknesses, and market positioning.
Go-To-Market Strategy: Launch through targeted SEO, leveraging LinkedIn outreach to startups.

Business Model:
Subscription

Startup Costs:
Label: Medium
Break down: Product development, Marketing, Team recruitment

πŸ†š Competition & Differentiation
Competitors: Similar research tools (e.g., Crunchbase, CB Insights)
Rate intensity: High
Differentiators: Comprehensive insights, user-friendly interface, tailored reports

⚠️ Execution & Risk
Time to market: Medium
Risk areas: Market saturation, user acquisition

πŸ’° Monetization Potential
Rate: High
Why: Strong retention and user loyalty potential due to the value offered.

🧠 Founder Fit
The idea aligns well with a founder experienced in market research and data analytics.

🧭 Exit Strategy & Growth Vision
Likely exits: Acquisition by larger analytics firms, or IPO after achieving significant market penetration.
Potential acquirers: Data analytics companies, VC firms looking for insights tools.

πŸ“ˆ Execution Plan
1. Launch a minimum viable product for feedback.
2. Leverage SEO and LinkedIn for user acquisition.
3. Optimize user experience based on feedback.
4. Scale through referral programs and strategic partnerships.
5. Achieve 1,000 subscribers in the first year.

πŸ›οΈ Offer Breakdown
πŸ§ͺ Lead Magnet – Free competitor analysis tool
πŸ’¬ Frontend Offer – Low-ticket entry subscription
πŸ“˜ Core Offer – Full subscription service
🧠 Backend Offer – Consulting services for deeper analysis

πŸ“¦ Categorization
Field Value
Type SaaS
Market B2B
Target Audience Founders, Product Managers
Main Competitor Crunchbase
Trend Summary Growing demand for structured competitor insights

πŸ§‘β€πŸ€β€πŸ§‘ Community Signals
Platform Detail Score
Reddit 4 subs β€’ 1.2M+ members 9/10
Facebook 5 groups β€’ 200K+ members 8/10
YouTube 10 relevant creators 7/10

πŸ”Ž Top Keywords
Type Keyword Volume Competition
Fastest Growing "competitive analysis" 8K MED
Highest Volume "market research tools" 15K HIGH

🧠 Framework Fit (4 Models)
The Value Equation
Score: Excellent

Market Matrix
Quadrant: Category King

A.C.P.
Audience: 9/10
Community: 7/10
Product: 8/10

The Value Ladder
Diagram: Bait β†’ Frontend β†’ Core β†’ Backend
Label: Continuity used

❓ Quick Answers (FAQ)
What problem does this solve?
It provides in-depth competitor insights that are often lacking in existing tools.

How big is the market?
The market for competitive analysis tools is rapidly growing, with significant demand from startups and established businesses alike.

What’s the monetization plan?
Subscription-based model with potential upsells for consulting services.

Who are the competitors?
Crunchbase, CB Insights, other market research tools.

How hard is this to build?
Moderate complexity, requiring a solid tech stack and market understanding.

πŸ“ˆ Idea Scorecard (Optional)
Factor Score
Market Size 9
Trendiness 8
Competitive Intensity 7
Time to Market 6
Monetization Potential 9
Founder Fit 8
Execution Feasibility 7
Differentiation 8
Total (out of 40) 62

🧾 Notes & Final Thoughts
This idea is a β€œnow or never” opportunity due to the increasing reliance on competitive insights for business strategy. The market is ripe for disruption, but execution must focus on differentiation and user experience.

User Journey

# User Journey Map for [PRODUCT DESCRIPTION]

## 1. Awareness
-
User Trigger:
Encountering a problem or need that the product addresses.
-
Action:
Searching online or asking peers for solutions.
-
UI/UX Touchpoint:
Social media ads, blog posts, or word-of-mouth referrals.
-
Emotional State:
Curious but skeptical about potential solutions.

## 2. Onboarding
-
User Trigger:
Decision to try the product after finding it appealing.
-
Action:
Signing up and creating an account.
-
UI/UX Touchpoint:
Welcome emails, tutorial pop-ups, and user-friendly onboarding screens.
-
Emotional State:
Optimistic but slightly overwhelmed by new information.

## 3. First Win
-
User Trigger:
Successfully completing the first task using the product.
-
Action:
Engaging with key features of the product.
-
UI/UX Touchpoint:
Clear feedback on actions taken, success messages, and user guides.
-
Emotional State:
Excited and accomplished, feeling productive.

## 4. Deep Engagement
-
User Trigger:
Realizing the product's full potential and benefits.
-
Action:
Regular usage and exploration of advanced features.
-
UI/UX Touchpoint:
Personalized content, notifications for new features, and community forums.
-
Emotional State:
Engaged and satisfied, developing a routine.

## 5. Retention
-
User Trigger:
Periodic reminders of the product's value.
-
Action:
Continued usage driven by habit and need.
-
UI/UX Touchpoint:
Regular check-ins, performance analytics, and incentives for usage.
-
Emotional State:
Loyal and confident in the product's utility.

## 6. Advocacy
-
User Trigger:
Positive experiences leading to a desire to share with others.
-
Action:
Recommending the product to peers or writing reviews.
-
UI/UX Touchpoint:
Referral programs, social sharing options, and feedback requests.
-
Emotional State:
Proud and enthusiastic about the product.

### Critical Moments
-
Delight:
Seamless onboarding experience, achieving a first win quickly, and receiving personalized support.
-
Drop-off:
Complicated onboarding, lack of immediate results, or insufficient engagement tools.

### Retention Hooks and Habit Loops
- Regular updates on user progress, gamification elements, and community challenges to encourage continuous engagement.

### Emotional Arc Summary
1.
Curiosity:
Initial interest in solving a problem.
2.
Optimism:
Hopeful about the product's potential.
3.
Excitement:
Joy from achieving initial successes.
4.
Engagement:
Satisfaction from regular use and discovery.
5.
Pride:
A sense of belonging and advocacy within the product's community.