Cello is a user-led growth platform for B2B SaaS that helps accelerate viral growth by providing a frictionless and rewarding sharing experience embedded within the product. It offers a referral program setup, customer testimonials, and a blog with resources on B2B referral programs. Cello's success-based pricing model and high ratings on G2 and Capterra make it an attractive option for businesses looking to boost their referral program.
Cello
Trusted by high-growth companies and millions of users
Make sharing your product frictionless & rewarding
Accelerate viral growth by providing a delightful sharing experience embedded inside your product. Get the ball rolling and your users will do the rest.
user-led growth
~0h
dev time needed
payback period from day one
0.0%
avg. free-to-paid conversion rate
0%
avg. annual user-to-customer
conversion rate
How it works
Setting up a referral program used to be messy—not anymore
Don’t just take our word for it
Hear from our delighted customers about their experience using Cello.
Cello made it easy to introduce an additional high ROI, scalable source of topline revenue.
Sven Lackinger, CEO
We introduced a new, high LTV/CAC channel with none of the billing headache we had expected to have to deal with.
Veronika Riederle, CEO
Fastest growing software companies are built on strong word-of-mouth. Cello makes this critical growth driver now accessible to all products
Marek Dawidowicz, Director Growth
Customer referrals have always worked great for us. We tried to self-build a referral tool, but it proved too expensive to build and operate. Cello can solve all that out-of-the-box.
Oliver Manojlovic, Business Angel & VP Sales
Super fast and easy it is to set it up. Really straightforward to access data and insights, and implement changes to improve the metrics. Also super helpful, kind, and experienced team. A real joy to work with them.
Raphael Allstadt, Co-Founder & CEO
Customer Stories
Discover how other businesses use Cello to boost their referral program
A frictionless sharing experience, perfectly integrated into your product with conversion rates of +50%
Frequently asked questions
Everything about Cello, from programs to channels and pricing.
How does your pricing work?
We’ve designed the pricing to be entirely success-based. You only pay us when your program is generating revenue. Our free tier gives you a low-friction way to launch and validate whether user referrals work for your business.
Can you talk more about user rewards?
What languages and geos are supported?
How do you deal with compliance, legal, and security?
Blog
How to get started with B2B Referral programs?
Interested in growing word-of-mouth but unsure where to start? Check out our step-by-step referral program best-practices guide we crafted with Kyle Poyar (Open View)
Read your guide to B2B referrals
Let the results speak for themselves
High performer on G2 and Capterra