Clay is a data enrichment platform that automates tasks like contact data enrichment and lead research, allowing sales teams to focus on prioritized selling. It offers a consolidated marketplace with 75+ enrichment tools, an AI research agent, and AI messaging for personalized outreach. Clay is trusted by over 100,000 GTM teams and has received positive feedback from customers who have seen improvements in data coverage, efficiency, and outreach effectiveness.
Clay
"Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively."
Kris Rudegraap
CEO of
"Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required manual research."
Davide Grieco
Director of Growth at Verkada
"Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay’s combination of data providers vs. our previous solution."
Adam Wall
Head of Sales Operations at Anthropic
"Our team is obsessed with Clay - we use it for data enrichment, cold outbound, and creating personalized messaging at scale. With Clay, our BDRs work smarter, not harder.”
Ryan Narod
Head of Marketing at Mutiny
"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible."
Stevie Case
CRO of Vanta
"Clay helps us create accurate outreach that protects our brand as we outbound intelligently."
Tommy Wang
Chief Business Officer, ClickUp
"Clay saves us hours a week that we previously spent researching and vetting companies."
Josh Kim
Head of Growth Programs, Notion
Trusted by more than 100,000 leading GTM teams of all sizes
How it works
Enrich your data with 75+ tools
List building
Import or create a targeted list
Sync a list of leads from your CRM, or prospect from scratch to build targeted lead lists. We have 10+ built-in sources to help you find companies, people, and open jobs.
Start from your CRM / prospect from 10+ sources / import a list
Salesforce
Hubspot
Close
Typeform
Loxo
Companies & people
Google maps
Ocean.io
GitHub stargazers
Storeleads
Import company list
Import people list
Import jobs list
Import Chrome ext. list
Recruiting sales managers
Consolidated data enrichment
Use 75+ enrichment tools to get the best data coverage possible
We consolidate 75+ data enrichment tools in one credit-based marketplace, so you can search multiple sources at once. We often triple data coverage and quality on contact info, firmographics, and more.
AI research agent
Replace manual research workflows with our AI agent
Our AI web scraper also helps automate manual, unstructured SDR research. Use it to visit a list of domains and find case studies, determine SOC-II compliance, or any creative idea.
Automate your outreach
With a solid data foundation, automate personalized outreach
Our AI messaging tool can use your data to craft 1-1 personalized messages to any prospect.
What our customers say about us...
Clay's innate multi-source data enrichment paired with customized GPT prompts offers powerful combination of AI and data orchestration for GTM teams.
Keith Jones
GTM Systems Lead, OpenAI
By using Clay, we are able to quickly get data on our target accounts and prospects from dozens of data sources, without spending a fortune. Our team is obsessed with Clay - we use it for data enrichment, cold outbound, and creating personalized messaging at scale. With Clay, our BDRs work smarter, not harder.
Ryan Narod
Head of Marketing, Mutiny
Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling.
Stevie Case
CRO, Vanta
Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay’s combination of data providers vs. our previous solution. We're using the best aggregate results across a waterfall of data sources, and implementing complex workflow logic even beyond enrichment—of course powered by AI. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before.
Adam Wall
Head of Sales Operations, Anthropic
Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research. We can use the hours we've saved on manual work for more interesting, creative, and important tasks, like coming up with new outreach ideas or nurturing relationships with prospects.
Davide Grieco
Director of Growth, Verkada
Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program. Our auto-approval rate has jumped to ~40%—with no manual work needed.
Josh Kim
Head of Growth Programs, Notion
I love using and working with Clay.com because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack. Their hands-on customer support ensures we build out flows in the most efficient way possible, enhancing our overall productivity and effectiveness.
David Bulmer
Sales Ops, Ramp
Demand generation at scale needs to be programmatic, automated and high quality. Clay helps us make that happen by cutting down manual work and maximizing human touches for millions of leads each month. Clay helps us create accurate outreach that protects our brand as we outbound intelligently
Tommy Wang
Chief Business Officer, ClickUp
Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldn’t be calling people as much, because it’s hard to get good phone numbers. We wouldn’t be emailing as much, because we’d be likely to bounce or go to spam. With Clay, we have a reliable source of data enrichment and can run dynamic, multi-touch outreach sequences.
Julien Reiman
Head of Sales, Baseten
Scaling inefficient SDR work isn’t possible without an infinite flow of capital. Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively. It evolves the SDR role and aligns it with better with marketing with paths for more upward career momentum.
Kris Rudegraap
CEO, Sendoso
Clay connects you with 75+ data providers
Backed by enterprise-grade security
SOC-II
We adhere to SOC-II security standards. Request our SOC-II at support@clay.com
GDPR
Go to market anywhere in the world — let us handle compliance with local laws.
CCPA
Support your customer base with opt out and DNC support.
ISO 27001 (coming soon)
Securely connect your CRM and other systems.
Learn with our resources
Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.
Clay branded illustration of a wall made out of 3D, colourful, clay bricks and a whimsical person opening a door in the wall to access a new world of opportunities.
Clay University
Master Clay in a few core lessons. Uplevel your data enrichment, craft better outbound messages, and book more meetings.
Visual graphic of several colourful 3D clay objects in blue and purple.
Go-to-market blog
Our best content on growing your GTM motion, from outbound sales automation to AI lead generation.
Clay branded illustration made out of 3D clay objects showing whimsical operators connecting cables to 3D Clay table
Integrations
Browse through all the integrations you can connect to Clay in seconds and discover what you can do!
Read postGet access to Clay integrations
Templates
Power your outbound campaigns with our best templates.
Clay Experts
Hire a Clay Enterprise expert or find a Clay partner to help with your next project.
Clay’s Chrome Extension
Clay’s Chrome Extension makes it wicked easy to find leads almost anywhere on the internet.
Read postExplore the Chrome extension