Clay is a data enrichment platform that automates lead generation and personalized outreach by integrating over 75 enrichment tools and AI-driven solutions. It allows users to import targeted lists from various sources, enhances data quality, and streamlines research workflows. Customers report significant time savings and improved outreach effectiveness, making Clay an essential tool for sales and marketing teams.
List building
Import or create a targeted list
Sync a list of leads from your CRM, or prospect from scratch to build targeted lead lists. We have 10+ built-in sources to help you find companies, people, and open jobs.
Start from your CRM / prospect from 10+ sources / import a list
Salesforce
Hubspot
Close
Typeform
Loxo
Companies & people
Google maps
Ocean.io
GitHub stargazers
Storeleads
Import company list
Import people list
Import jobs list
Import Chrome ext. list
Recruiting sales managers
Consolidated data enrichment
Access 75+ enrichment tools with Clay to increase your data coverage
Clay gives you access to 75+ enrichment tools in one credit-based marketplace: search multiple sources at once for any data point. We often triple data coverage and quality on contact info, firmographics, and more.
AI research agent
Replace manual research workflows with our AI agent
Our AI web scraper also helps automate manual, unstructured SDR research. Use it to visit a list of domains and find case studies, determine SOC-II compliance, or any creative idea.
Automate your outreach
With a solid data foundation, automate personalized outreach
Our AI messaging tool can use your data to craft 1-1 personalized messages to any prospect.
What our customers say about us...
Clay's innate multi-source data enrichment paired with customized GPT prompts offers powerful combination of AI and data orchestration for GTM teams.
Keith Jones
GTM Systems Lead, OpenAI
Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling.
Stevie Case
CRO, Vanta
Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clayâs combination of data providers vs. our previous solution. We're using the best aggregate results across a waterfall of data sources, and implementing complex workflow logic even beyond enrichmentâof course powered by AI. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before.
Adam Wall
Head of Sales Operations, Anthropic
Clay is a central part of our outbound campaign program. Itâs helped us fully automate lead enrichment that previously required expensive and time consuming manual research. We can use the hours we've saved on manual work for more interesting, creative, and important tasks, like coming up with new outreach ideas or nurturing relationships with prospects.
Davide Grieco
Director of Growth, Verkada
Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program. Our auto-approval rate has jumped to ~40%âwith no manual work needed.
Josh Kim
Head of Growth Programs, Notion
I love using and working with Clay.com because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack. Their hands-on customer support ensures we build out flows in the most efficient way possible, enhancing our overall productivity and effectiveness.
David Bulmer
Sales Ops, Ramp
Demand generation at scale needs to be programmatic, automated and high quality. Clay helps us make that happen by cutting down manual work and maximizing human touches for millions of leads each month. Clay helps us create accurate outreach that protects our brand as we outbound intelligently.
Tommy Wang
Chief Business Officer, ClickUp
Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldnât be calling people as much, because itâs hard to get good phone numbers. We wouldnât be emailing as much, because weâd be likely to bounce or go to spam. With Clay, we have a reliable source of data enrichment and can run dynamic, multi-touch outreach sequences.
Julien Reiman
Head of Sales, Baseten
Scaling inefficient SDR work isnât possible without an infinite flow of capital. Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively. It evolves the SDR role and aligns it with better with marketing paths for more upward career momentum.