Crystal is a personality data platform that provides DISC personality profiles for buyers. It offers accurate data for millions of business professionals, helps sales reps prepare for meetings, and increases outbound response rates, lead conversion rates, booked meeting rates, and relationship building. Crystal connects with existing tools and has been trusted by over 1,000 organizations globally.
Crystal
In a technology-dominated world, human relationships matter more than ever... that's where Crystal comes in.
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data you can trust:
Trusted by 1,000+ organizations globally
"I've personally used Crystal to prepare for hundreds of meetings over the past 5+ years, including some very important ones with key clients."
Sander van't Noordende
Chief Executive Officer, Randstad
Let us do your pre-meeting homework
82% of B2B buyers think sales reps are unprepared. Crystal puts you in the other 18%.
What's the ROI of preparation?
For 84% of buyers, being treated like a person — and not a number — is very important to win their business.
68%
Increase in outbound response rates
31%
Increase in lead conversion rates
12%
Increase in booked meeting rates
35%
Acceleration in relationship building
Connect all your existing tools
Crystal connects into the platforms you use every day so you can access pre-meeting insights without any new tabs, apps, or downloads.
Accurate data for millions of business professionals
Since 2015, Crystal has been the market leader for B2B personality predictions, behavioral insights, and communication recommendations.
Hear what our customers have to say
"I've personally used Crystal to prepare for hundreds of meetings over the past 5+ years, including some very important ones with key clients."
Sander van't Noordende
Chief Executive Officer, Randstad
"Crystal gives me insights and helps me connect with my clients at a far deeper level than any Google search ever could."
John Barrows
Founder & CEO, Sell Better
"They're (stakeholders) really leaning forward based on the way that we’ve changed our approach using the information we gather through Crystal Knows."
Nicole Bergen
Founder, Elevate Marketing
"Crystal is like magic. It gives us x-ray vision — allowing us to see and understand someone really quickly..."
Matt Kesby
Founder, GoTeam
"With Crystal, I would say I'm at least 30%-35% quicker at building meaningful relationships"
Heather Heefner
Founder & Owner, Dart Design Studio
"After 15 years of working with sales people of all types, Crystal has empowered my team to be more confident in every interaction."
Marie Hale
Chief Executive Officer, @revenue
"In any industry, in any economy, and at every level, great selling always starts with a deep understanding of the buyer who sits on the other side of the table."
Bob Perkins
Founder, AAISP
"Crystal is like a cheat sheet in the sales process. You can use the right communication style for every prospect, even in the first call."
Ben Jackson
VP of Sales, Flywheel
Bring back the human touch.
Let our team give you a guided tour of our platform and service so that you know exactly what’s possible with Crystal.
Product
ProspectingwritingmanagementintegrationsenrichmentHiringLearn DISCupdates
Personality
Personality typefree personality testfree disc testfree enneagram test16 personality testBig 5 test
Content
revenue calculatorBook: Predicting PersonalityResources & blogSupport & FAQEmail Templatescrystal for introvertscrystal for extrovertscrystal for logical thinkersCrystal for emotional thinkers
Company
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