Daydream PMM

1. Core Objective

Convert Playground curiosity into API adoption by reducing friction, showing real value upfront, and guiding users through a structured journey:

“Try → Understand → Save → Build.”

2. Strategic Context

Daydream = Hugging Face for real-time video models.

Playground = entry point for builders, creative technologists, and researchers.

From your interviews and docs:

• Real PMF signal (500+ signups, 1 week)
• Strong partner channel (Touch Designer)
• Key differentiator: real-time inference without GPU pain
• Community-first, open-source growth loop

3. Positioning

Tagline: “Real-time AI video, no GPU pain.”

Promise: Generate, test, and deploy world models instantly — right in your browser.

Differentiation: Open, low-latency, applied world models.

Proof: Live playground on homepage; real-time demos; community configs.

4. Hero Playground Project Plan

Goal

Let visitors experience Daydream instantly — directly from homepage.

Pre-launch

• Alignment: Engineering sync to identify safe, lightweight Playground subset (inputs, controls, GPU load).
• KPI: Conversion rate (sign-ups), engagement (click-through), bounce rate.
• Journey Mapping:
1. Hero Playground → Deeper Playground → Docs/API
2. Clear CTA path: “Try → Save config → Build with API.”

Launch

• A/B Test:
• A = current hero (static)
• B = hero with embedded Playground (interactive).
• Variants by persona tab (Builder / Researcher / Artist).
• In-App Prompt: When users test multiple parameter sets → pop-up “Save your setup” → gated sign-up.
• Tutorial Video: Quick, 30s guide — “From prompt to stream.”
• Analytics: Track dwell time, interactions, sign-ups, exits.

Post-launch

• Optimize hero-to-playground funnel.
• Track sign-up-to-API adoption.
• Expand playground snippets across docs and blog (embed mini demos).
• Continuous A/B optimization by persona.

5. Playground Optimization Plan

Audience Segmentation

Actions

1. Reduce Noise for Builders
• Hide advanced params behind “Show More.”
• Add “Starter Presets” (5-6 clear configs with visuals).
• Add quick “Show me how” button → tutorial video.
2. Highlight Use Cases
• Embed “What can you build with this?” cards below the Playground.
• Direct links: Docs → Touch Designer guide → API setup.
3. Improve Conversion Flow
• Track how many use >2 presets → trigger modal:

“Save your setup — build with Daydream API.”

• Optional: small “Create your first model” banner for returning users.
4. Docs Integration
• For every preset, auto-link to a relevant API example.
• Add “Try it live” buttons to docs.
5. Community Hooks
• “Share your config” button → leads to Discord thread.
• Showcase top community presets weekly on homepage.

6. KPIs

Hero Playground

• Bounce rate ↓
• Sign-up conversion rate ↑ (baseline + target +20%)
• Avg. session time ↑
• Playground→API activation rate

Playground

• Avg. # of runs per visitor
• % saving configs
• % viewing docs post-play
• Returning visitor rate

7. Timeline

8. Narrative Messaging Pillars

1. Experience the Future of Video AI — try real-time generation instantly.
2. Open Infrastructure, Infinite Creativity — Daydream makes video AI accessible.
3. From Experiment to Application — every test can become a deployable workflow.

9. Deliverables

• Hero Playground live module (A/B tested)
• Video tutorial (30s demo)
• Persona-based presets
• “Save setup” sign-up modal
• Updated docs linking use cases
• Playground performance dashboard
• Blog: “How we made Daydream’s homepage real-time.”