Meet Alpha.Local-first AI builder

Integrate design and code systems on your browser. No data ever leaves.

Positioning & Personas

• Identify and target three main personas:
• Product Managers (independence from designers/developers)
• Designers (ability to build without dev help)
• Founders/Makers (quick MVP build)
• Adapt messaging to each persona’s goals and vocabulary.
• Create persona sheets mapping features → persona needs → relevant channels.
• For agencies (current strong user base), craft agency-specific landing pages and messaging focused on speed + client delivery quality.

Onboarding & Activation

• Showcase specific starter use cases for first-time users (e.g., To-do list, CRM, Landing page).
• Ensure 10-second wow effect in onboarding: fast model response, instant output.
• Add prompt helper or built-in teaching for better prompting skills.
• Design a 10-day onboarding email flow:
• Day 0: Welcome + quick success use case.
• Day 1: Prompting guide.
• Day 2–3: Full-stack capabilities.
• Day 4–5: GitHub import.
• Day 6–7: Figma/FigJam import.
• Day 8–10: Advanced/hidden features.
• Include ready-to-copy prompts in onboarding emails.
• Increase trial limits — be more generous than competitors to drive retention (e.g., 30–50 credits in first 2 days).

Product & UX

• Optimize first 10–15 minutes for frictionless build + first success.
• Create system prompts that teach or improve user prompts live.
• Make key dev/design features (GitHub, Figma import, styling tweaks) fast and accessible.
• Improve landing page conversion:
• Test single-hero design with instant build entry.
• Remove noise (blogs, extra menu items) from top nav.
• Test headline simplicity (“Your full-stack AI engineer”) instead of technical jargon.
• AB test visuals, CTAs, and trial offers.
• Add more starter templates (goal: 10) — use popular brand clones: FigJam clone, Notion clone, Linear clone, Portfolio site, Wedding site, Game, CRM, etc.
• Rename use cases with clear, brand-recognizable terms (e.g., “FigJam clone” not “Flowchart generator”).

Performance Marketing

• Test Reddit, X (Twitter), and Product Hunt Ads as main channels.
• Avoid competitor-name keyword targeting to prevent negative threads.
• Focus ads by persona and specific use case (not generic full-stack claims).
• Target small, precise subreddit audiences to reduce noise.
• Experiment with persona-specific visuals (e.g., CRM screen for CRM ads).
• Keep experiments short (2–3 weeks max) with clear expected outcomes.
• Track ad stage drop-offs (Click → Sign-up) to diagnose message vs. landing page issues.

Market Focus

• Double down on emerging countries already visiting site (from analytics):
• Split: 4 countries for influencers, 4 for paid ads.
• Examples mentioned: Nepal, Canada, UAE, Australia, Morocco, Kuwait, South Africa, Singapore.
• US is secondary; focus on smaller, less competitive markets to gain traction faster.
• In influencer marketing:
• Work with local influencers in target countries for faster community adoption.
• Stick with high-performing influencers and double down.

Growth Experiments

• Programmatic SEO for use-case-specific landing pages + related ads.
• Optimize for AI search discoverability (LLM recommendations in ChatGPT, Perplexity, etc.).
• Sponsor hackathons in India (especially Bangalore) and key tech universities:
• Give free credits, run workshops, partner with student clubs.
• Prioritize developers and students for easier adoption.
• Run physical hackathons occasionally for live feedback and product insight.
• Test developer-focused growth (GitHub, API features, advanced outputs).

Retention & Support

• Build a community hub (Discord or similar) for faster support + user sharing.
• Make first customer support interaction fast and memorable.
• Upsell happy customers (average target: $50–$200/mo spend).
• Focus on making current paying users super happy before chasing large-scale acquisition.

Founder Habits

• Every week: test 1–2 competitor products, log pain points & inspiration.
• Analyze competitor pivots to find potential vertical plays (games, internal tools, mobile-only, etc.).
• Keep scaling what works in parallel with running short-term new experiments.