Growth Architecture Template

Overview: The Growth Architecture Template outlines a structured approach to managing and optimizing customer acquisition, onboarding, and retention processes. This template integrates various acquisition channels, support mechanisms, and sales processes to streamline user journeys and enhance overall growth.

Components:

1. Acquisition Channels:
• Inbound & Outbound: These are the primary sources for attracting website visits. Inbound channels could include content marketing, SEO, social media, and referrals, while outbound channels might involve email campaigns, advertisements, and direct outreach.
2. Website Visits:
• Traffic from acquisition channels is directed to the website where potential customers can explore resources or engage in chat support for assistance.
3. Sign-Up Process:
• Sign-Up: Users sign up on the platform, which initiates the onboarding workflow.
• Forms & Meetings: Depending on the user type, they may fill out forms or book meetings for further engagement.
4. Onboarding Workflow:
• The onboarding workflow ensures new users are effectively guided through the platform's features and benefits. This includes:
• Resources: Providing users with relevant resources to facilitate their understanding and usage.
• Freemium Model: Offering a freemium model to attract users by providing a basic service for free.
• Support: Continuous support to assist users during the onboarding process.
5. Customer Segmentation:
• Ideal Customer Profile (ICP): Users are filtered based on an ideal customer profile to tailor the subsequent steps.
• Self-Onboarding vs. Enterprise Sales Process: Depending on the user's profile, they are directed to either a self-onboarding path or an enterprise sales process.
6. Sales Process:
• Enterprise Sales Process: For high-value customers, a dedicated sales process is initiated.
• Deal Creation & Filtering: Potential deals are created and filtered through to assess their viability.
• Sales Process: Engaging with users through tailored sales strategies to convert them into paying customers.
7. Outcomes:
• Free Users: Users on the freemium plan may eventually convert to paid plans or churn if not retained.
• SaaS Users: Users who opt for a SaaS plan, monitored for engagement to prevent churn.
• Won/Lost Deals: The sales process results in either won deals (successful conversion) or lost deals. Continuous engagement is crucial to prevent churn among won deals.
8. Churn Management:
• Monitoring and addressing churn to ensure users remain engaged and satisfied with the service.

Flow Explanation:

• Users enter through various acquisition channels, leading to website visits.
• They engage with resources or chat support, eventually signing up on the platform.
• Based on their profile, they either self-onboard or enter the enterprise sales process.
• The sales process involves creating and filtering deals, ultimately leading to conversions (won deals) or losses.
• Users on freemium and SaaS plans are closely monitored to prevent churn, with continuous support and resources provided to enhance their experience.