A mobile app enhancing intimacy for couples through prompts, tools, and expert resources.
Estimated Reading Time: 3 minutes
1. Busy professionals seeking to enhance their relationships 2. Newlyweds wanting to build a strong foundation for intimacy 3. Long-term couples looking to rekindle their connection
Problem / Opportunity
Many couples struggle with maintaining intimacy and sexual satisfaction over time, leading to relationship dissatisfaction. There is a growing demand for accessible tools that support intimate relationships.
Market Size
The global sexual wellness market is estimated to reach $121 billion by 2026, with increasing awareness and acceptance of sexual health and well-being as key factors.
Solution
Intimate Insights is a mobile app and web platform that offers daily prompts, guided communication tools, mood tracking, and expert resources to help couples improve their intimacy and relationship satisfaction.
- Go to Market: Partner with therapists and sex educators for content creation. Use social media to share testimonials and success stories.
- Business Model: Freemium model with premium content, such as personalized coaching, detailed analytics, and exclusive workshops available via subscription.
- Startup Costs: Costs include app development, content licensing, marketing, and partnership building, estimated at $200,000.
- Competitors: Coral, Love Nudge, Ferly.
How to get rich?
Expand through strategic partnerships with healthcare providers or wellness apps. The exit strategy could include acquisition by a health tech company or a wellness brand.