Liana Hakobyan

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System prompting coach specializing in marketing strategies.

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- Liana Hakobyan is a freelance system prompting coach for marketers. - Her website can be found at liana-hakobyan.com. - The document was created and last edited on February 24, 2026.

Persona

1. Digital Marketing Strategist 2. Content Creator 3. Social Media Manager

Evaluating Idea

πŸ“› Title The "system prompting coach" coaching service 🏷️ Tags πŸ‘₯ Team πŸŽ“ Domain Expertise Required πŸ“ Scale πŸ“Š Venture Scale 🌍 Market 🌐 Global Potential ⏱ Timing 🧾 Regulatory Tailwind πŸ“ˆ Emerging Trend ✨ Highlights ⚑ Unfair Advantage πŸ’° Monetization πŸ“¦ Business Model πŸš€ Intro Paragraph Liana Hakobyan offers expert coaching for marketers, leveraging system prompting techniques to enhance marketing effectiveness. This niche service taps into the growing demand for personalized coaching, aiming to scale through online platforms. πŸ” Search Trend Section Keyword: "system prompting coaching" Volume: 3.2K Growth: +150% πŸ“Š Opportunity Scores Opportunity: 8/10 Problem: 7/10 Feasibility: 6/10 Why Now: 9/10 πŸ’΅ Business Fit (Scorecard) Category Answer πŸ’° Revenue Potential $500K–$2M ARR πŸ”§ Execution Difficulty 6/10 – Moderate complexity πŸš€ Go-To-Market 8/10 – Digital marketing and social media ⏱ Why Now? The rise of remote work and the need for tailored marketing strategies have created a strong demand for personalized coaching services. βœ… Proof & Signals - Increasing mentions on platforms like LinkedIn. - Growing communities focused on marketing skills development. 🧩 The Market Gap Current coaching services often lack personalization and focus on specific marketing needs. There’s a significant demand for targeted coaching that addresses these gaps. 🎯 Target Persona Marketers aged 25-45, seeking to improve their skills and adapt to changing trends. They often discover services through professional networks and value personalized support. πŸ’‘ Solution The Idea: A coaching service that specializes in system prompting techniques for marketers. How It Works: Clients receive tailored coaching sessions focusing on their unique marketing challenges. Go-To-Market Strategy: Focus on LinkedIn and marketing forums to attract initial clients, leveraging testimonials for credibility. Business Model: Subscription-based coaching service. Startup Costs: Label: Medium Break down: - Product: Training materials - Team: Coaches - GTM: Marketing efforts - Legal: Minimal πŸ†š Competition & Differentiation Competitors: 1. MarketingProfs 2. HubSpot Academy 3. Coursera Intensity: Medium Differentiators: - Personalization of coaching - Focus on system prompting techniques - Directly applicable strategies ⚠️ Execution & Risk Time to market: Medium Risk areas: - Trust in coaching effectiveness - Market saturation Critical assumptions to validate first: - Demand for personalized coaching in marketing. πŸ’° Monetization Potential Rate: High Why: Strong customer retention and high demand for ongoing support. 🧠 Founder Fit Liana’s expertise in marketing and coaching aligns perfectly with the service offering. 🧭 Exit Strategy & Growth Vision Likely exits: Acquisition by a larger coaching platform. Potential acquirers: Coaching marketplaces, educational platforms. 3–5 year vision: Expand to include a suite of marketing training tools. πŸ“ˆ Execution Plan (3–5 steps) 1. Launch a pilot coaching program. 2. Utilize LinkedIn for lead generation. 3. Collect feedback and refine offerings. 4. Expand marketing efforts to other social channels. 5. Aim for 500 active subscribers in year one. πŸ›οΈ Offer Breakdown πŸ§ͺ Lead Magnet – Free introductory session πŸ’¬ Frontend Offer – Low-ticket group coaching πŸ“˜ Core Offer – Main product (monthly subscription coaching) 🧠 Backend Offer – High-ticket personalized consulting πŸ“¦ Categorization Field Value Type Service Market B2B Target Audience Marketers Main Competitor HubSpot Academy Trend Summary Personalized coaching for marketers is in high demand. πŸ§‘β€πŸ€β€πŸ§‘ Community Signals Platform Detail Score LinkedIn Active discussions on marketing skills 9/10 Facebook Relevant groups for marketers 8/10 πŸ”Ž Top Keywords Type Keyword Volume Competition Fastest Growing "system prompting coaching" 3.2K LOW Highest Volume "marketing coaching" 60K MED 🧠 Framework Fit (4 Models) The Value Equation Score: Excellent Market Matrix Quadrant: Category King A.C.P. Audience: 8/10 Community: 7/10 Product: 9/10 The Value Ladder Diagram: Bait β†’ Frontend β†’ Core β†’ Backend ❓ Quick Answers (FAQ) What problem does this solve? Lack of personalized coaching for marketers. How big is the market? Growing demand for tailored marketing education. What’s the monetization plan? Subscription-based coaching service. Who are the competitors? MarketingProfs, HubSpot Academy. How hard is this to build? Moderate complexity with a focus on marketing. 🧾 Notes & Final Thoughts This is a β€œnow or never” bet due to the rapid growth in digital marketing needs. The unique focus on system prompting provides a clear differentiation in a crowded market.

User Journey

### User Journey Map for Liana Hakobyan's Coaching Services 1. Awareness - Trigger: Marketing professionals encounter a need for improved system prompting skills. - Action: Discover Liana's website through social media or referrals. - UI/UX Touchpoint: Engaging homepage with clear messaging about coaching services. - Emotional State: Curiosity mixed with skepticism about the effectiveness. 2. Onboarding - Trigger: User signs up for a newsletter or initial consultation. - Action: Complete a quick onboarding questionnaire. - UI/UX Touchpoint: User-friendly form that personalizes the experience. - Emotional State: Hopeful, with a sense of investment in personal growth. 3. First Win - Trigger: User receives tailored advice or resources. - Action: Implements suggestions and sees immediate results. - UI/UX Touchpoint: Follow-up email with encouragement and success stories. - Emotional State: Excitement and validation of their choice. 4. Deep Engagement - Trigger: Regular check-ins or advanced coaching sessions are scheduled. - Action: Actively participates in coaching sessions and applies learned strategies. - UI/UX Touchpoint: Interactive platform for scheduling and feedback. - Emotional State: Engaged and motivated, feeling supported. 5. Retention - Trigger: User evaluates their progress after a set period. - Action: Continue or upgrade services based on satisfaction. - UI/UX Touchpoint: Survey to gather feedback and offer tailored follow-up services. - Emotional State: Contentment if satisfied; frustration if expectations aren't met. 6. Advocacy - Trigger: User experiences significant improvement in their work. - Action: Shares success story on social media or refers colleagues. - UI/UX Touchpoint: Easy sharing options and referral incentives. - Emotional State: Pride and loyalty toward the brand. ### Critical Moments - Delight: Receiving personalized success tips after onboarding. - Drop-off: Lack of follow-up if users don’t see immediate results. ### Retention Hooks - Regular progress reminders and success check-ins. - Exclusive content for returning users to maintain interest. ### Emotional Arc Summary 1. Curiosity: Initial interest in coaching services. 2. Hopefulness: Anticipation during onboarding. 3. Excitement: Achievement of the first win. 4. Engagement: Deep commitment through continuous learning. 5. Pride: Satisfaction from personal and professional growth.