Tools to enhance creativity for individuals unable to visualize, fostering imagination and connection.
Reading Time: Approximately 5 minutes.
1. Creative Professional with Aphantasia 2. Student with Learning Differences 3. Mental Health Advocate
Problem / Opportunity
Individuals with aphantasia, a condition where people cannot visualize images in their mind, often feel limited in their creative and problem-solving abilities. There is an unmet need for tools and resources that can help them explore their imagination in alternative ways.
Market Size
Approximately 1-3% of the global population is estimated to have aphantasia. With the growing focus on neurodiversity and personalized mental health solutions, this niche market has the potential to grow, particularly in the realms of creativity and self-improvement.
Solution
Mind's Eye offers a suite of tools, including a mobile app and a visualization toolkit, designed to help individuals with aphantasia stimulate their imagination and enhance creativity. The platform also provides a community space for users to connect and share experiences.
- Go to Market: Focus on digital marketing targeted at neurodiverse communities, with an emphasis on forums and social media groups. Partner with aphantasia-focused researchers and organizations for credibility.
- Business Model: Freemium model with premium content and features such as personalized visualization exercises, advanced toolkits, and expert consultations available via subscription.
- Startup Costs: Development of the app and toolkit, content creation, community management, and marketing, estimated at $200,000.
- Competitors: General mental wellness apps like Calm and Headspace, but none specifically target the aphantasia community.
How to get rich?
Expand through partnerships with mental health professionals and educational institutions. The exit strategy could include acquisition by a major mental wellness app or an educational technology company.