My dad's life resembled a Trello board

My dad's life resembled a Trello board

/pitch

Navigating a father's health crisis with a family task board.

/tldr

- The author's father became seriously ill during the COVID-19 pandemic, prompting the author and their brothers to manage their father's affairs using a Trello board. - They faced numerous challenges, including health issues, business closures, and international negotiations, while balancing their own personal pursuits. - Ultimately, the father's health improved, and the experience highlighted the importance of family support and adaptability in the face of life's unexpected challenges.

Persona

1. Young entrepreneurs managing family responsibilities 2. Caregivers coordinating health-related tasks for a family member 3. Individuals navigating complex life situations during a crisis

Evaluating Idea

πŸ“› Title Format: The "life management" narrative storytelling product 🏷️ Tags πŸ‘₯ Team: Family πŸŽ“ Domain Expertise Required: Personal management, healthcare πŸ“ Scale: Medium πŸ“Š Venture Scale: Potential for high impact 🌍 Market: Family caregivers, individuals managing health crises 🌐 Global Potential: Yes ⏱ Timing: Urgent due to increasing health crises 🧾 Regulatory Tailwind: Limited πŸ“ˆ Emerging Trend: Remote care management, digital family coordination πŸš€ Intro Paragraph This idea leverages the narrative of managing a family member's health crisis to create a structured platform for families to collaborate on care management. Monetization can come from premium features, community support, and partnerships with healthcare providers. πŸ” Search Trend Section Keyword: "care management tools" Volume: 30.2K Growth: +250% πŸ“Š Opportunity Scores Opportunity: 8/10 Problem: 9/10 Feasibility: 7/10 Why Now: 8/10 πŸ’΅ Business Fit (Scorecard) Category Answer πŸ’° Revenue Potential: $1M–$5M ARR πŸ”§ Execution Difficulty: 6/10 – Moderate complexity πŸš€ Go-To-Market: 8/10 – Social media and family networks ⏱ Why Now? The COVID-19 pandemic has shifted family dynamics, necessitating new tools for remote management of health and care responsibilities. βœ… Proof & Signals - Rising search interest in care management solutions. - Increased discussions on caregiving forums and Reddit. 🧩 The Market Gap Families often lack a centralized tool for managing health crises, leading to miscommunication and inefficiencies. Current solutions are fragmented and do not cater to the emotional and logistical needs during such times. 🎯 Target Persona Demographics: Adults aged 25-50 managing elderly parents or ill family members. Habits: Frequent use of digital tools, highly value communication and organization. Emotional vs rational drivers: Emotional support during crises, desire for efficiency and clarity. πŸ’‘ Solution The Idea: A collaborative platform for families to manage health crises, akin to a Trello board for caregiving. How It Works: Families can create task lists, manage health updates, and coordinate schedules in one place. Go-To-Market Strategy: Leverage social media, family networks, and partnerships with healthcare professionals. Business Model: - Subscription for premium features - Transaction fees for partner services Startup Costs: Label: Medium Break down: Product development, marketing, legal πŸ†š Competition & Differentiation Competitors: Care.com, MyCaringPlan, CaringBridge Rate intensity: Medium Core differentiators: User-friendly interface, emotional support features, family collaboration focus. ⚠️ Execution & Risk Time to market: Medium Risk areas: Trust, user engagement, technical integration. πŸ’° Monetization Potential Rate: High Why: High user retention potential due to emotional engagement and recurring needs. 🧠 Founder Fit The idea matches the founder's experiences in personal management and emotional storytelling. 🧭 Exit Strategy & Growth Vision Likely exits: Acquisition by healthcare platforms or family service providers. Potential acquirers: Health tech companies, caregiving services. 3–5 year vision: Expand features to include telehealth, professional caregiving connections, and global reach. πŸ“ˆ Execution Plan (3–5 steps) 1. Launch a beta version targeting families in crisis. 2. Build community through social media engagement. 3. Convert users with compelling offers for premium features. 4. Scale through partnerships with healthcare providers. 5. Achieve milestone of 1,000 active users within the first year. πŸ›οΈ Offer Breakdown πŸ§ͺ Lead Magnet – Free trial for the first month πŸ’¬ Frontend Offer – Low-ticket subscription for basic features πŸ“˜ Core Offer – Main subscription for full features 🧠 Backend Offer – Consulting layer for family care planning πŸ“¦ Categorization Field Value Type SaaS Market B2C Target Audience Families managing health crises Main Competitor Care.com Trend Summary Fragmented family care management is ready for a cohesive solution. πŸ§‘β€πŸ€β€πŸ§‘ Community Signals Platform Detail Score Reddit 5 subs β€’ 500K+ members 8/10 Facebook 10 groups β€’ 200K+ members 7/10 YouTube 8 relevant creators 6/10 πŸ”Ž Top Keywords Type Keyword Volume Competition Fastest Growing "family care tools" 15K LOW Highest Volume "care management tool" 30K MED 🧠 Framework Fit (4 Models) The Value Equation Score: Good Market Matrix Quadrant: Category King A.C.P. Audience: 8/10 Community: 7/10 Product: 8/10 The Value Ladder Diagram: Bait β†’ Frontend β†’ Core β†’ Backend ❓ Quick Answers (FAQ) What problem does this solve? Centralizes care management for families. How big is the market? Large, growing with aging populations. What’s the monetization plan? Subscription model with premium features. Who are the competitors? Care.com, MyCaringPlan. How hard is this to build? Moderate complexity; requires user-focused design. πŸ“ˆ Idea Scorecard (Optional) Factor Score Market Size 9 Trendiness 8 Competitive Intensity 7 Time to Market 6 Monetization Potential 9 Founder Fit 8 Execution Feasibility 7 Differentiation 9 Total (out of 40) 63 🧾 Notes & Final Thoughts This is a β€œnow or never” bet due to the growing need for effective family care management tools. The market is ripe with opportunities for innovation, particularly in emotional engagement and user experience. Look for potential integration with healthcare providers to enhance service offerings.

User Journey

# User Journey Map for "My Dad's Life Resembled a Trello Board" ## 1. Awareness - Trigger: User realizes they need a solution for managing complex life situations or health crises. - Action: Search for digital tools or apps to help organize tasks and responsibilities. - UI/UX Touchpoint: SEO-driven blog posts, social media ads, or word-of-mouth referrals that highlight Trello’s organizational capabilities. - Emotional State: Frustration and overwhelm due to chaotic circumstances. ## 2. Onboarding - Trigger: User decides to try Trello after seeing its potential. - Action: Sign up for a free account and explore features. - UI/UX Touchpoint: User-friendly onboarding flow with a guided tour of Trello’s functionalities. - Emotional State: Curiosity mixed with skepticism about whether the tool can truly help. ## 3. First Win - Trigger: User successfully sets up their first board with tasks related to their situation. - Action: Create task lists, assign deadlines, and delegate responsibilities. - UI/UX Touchpoint: Visual feedback through checklists and completion notifications. - Emotional State: Relief and satisfaction from achieving initial organization. ## 4. Deep Engagement - Trigger: User begins to rely on Trello for continuous updates and task management. - Action: Regularly updates tasks, collaborates with family members, and tracks progress. - UI/UX Touchpoint: Engaging notifications, integrations with other apps, and visual progress tracking. - Emotional State: Empowerment and control as they manage complex tasks effectively. ## 5. Retention - Trigger: User recognizes the ongoing need for organization and task management. - Action: Continues to use Trello for both current and future tasks, possibly exploring premium features. - UI/UX Touchpoint: Personalized recommendations, retention emails, and community engagement. - Emotional State: Confidence in managing life’s challenges with the support of Trello. ## 6. Advocacy - Trigger: User experiences significant improvement in managing their responsibilities. - Action: Shares their success story with others, recommending Trello. - UI/UX Touchpoint: Social sharing features, referral programs, and user testimonials. - Emotional State: Gratitude and loyalty towards Trello for facilitating a significant life improvement. ### Critical Moments - Delight: Receiving an unexpected notification about completing a milestone or task. - Drop-off: Encountering a complex feature without clear guidance can cause frustration and disengagement. ### Retention Hooks and Habit Loops - Hooks: Daily reminders to check tasks, integration with calendars for deadlines. - Habit Loops: Regularly checking in on progress, sharing updates with family, and celebrating task completions. ### Emotional Arc Summary 1. Frustration: Initial chaos and overwhelm. 2. Curiosity: Exploring new solutions with skepticism. 3. Relief: Achieving organization with the first setup. 4. Empowerment: Gaining control over life’s complexities. 5. Gratitude: Feeling confident and sharing the positive experience with others.