My dad's life resembled a Trello board

My dad's life resembled a Trello board

/pitch

A family's complex journey through illness, management, and love.

/tldr

- During the COVID-19 pandemic, the author's father fell seriously ill, and the family had to manage his affairs using a Trello board while navigating their own challenges. - They created a detailed task list for his care, which involved various responsibilities across multiple continents, including dealing with suppliers, legal matters, and personal expenses. - Ultimately, the father's health improved, and the experience highlighted the importance of family support and adaptability in the face of unexpected challenges.

Persona

1. Caregivers managing family health crises 2. Young entrepreneurs balancing personal and professional responsibilities 3. Individuals navigating complex family dynamics during emergencies

Evaluating Idea

📛 Title The "life management" emotional support platform 🏷️ Tags 👥 Team 🎓 Domain Expertise Required 📏 Scale 📊 Venture Scale 🌍 Market 🌐 Global Potential ⏱ Timing 🧾 Regulatory Tailwind 📈 Emerging Trend ✨ Highlights 🕒 Perfect Timing 🌍 Massive Market ⚡ Unfair Advantage 🚀 Potential ✅ Proven Market ⚙️ Emerging Technology ⚔️ Competition 🧱 High Barriers 💰 Monetization 💸 Multiple Revenue Streams 💎 High LTV Potential 📉 Risk Profile 🧯 Low Regulatory Risk 📦 Business Model 🔁 Recurring Revenue 💎 High Margins 🚀 Intro Paragraph This story highlights the emotional toll and logistical chaos of managing a family member's health crisis during a pandemic. It leverages real-time collaboration tools like Trello for effective planning and emotional support. 🔍 Search Trend Section Keyword: "family health management" Volume: 40K Growth: +2500% 📊 Opportunity Scores Opportunity: 8/10 Problem: 9/10 Feasibility: 7/10 Why Now: 9/10 💵 Business Fit (Scorecard) Category Answer 💰 Revenue Potential $5M–$15M ARR 🔧 Execution Difficulty 6/10 – Moderate complexity 🚀 Go-To-Market 8/10 – Organic + inbound growth loops 🧬 Founder Fit Ideal for empathetic problem-solvers ⏱ Why Now? The pandemic has created unprecedented challenges in family health management, driving demand for structured emotional support and logistical planning tools. ✅ Proof & Signals - Reddit buzz on family health management - Market exits in health tech for family support solutions - Increased social media discussions around remote caregiving 🧩 The Market Gap Many families lack clear tools for managing health crises, resulting in emotional strain and ineffective communication. The current experience is fragmented and chaotic. 🎯 Target Persona Demographics: Adults aged 25-45 managing elderly parents Habits: Frequent online searches for health management tools Pain: Emotional stress and logistical confusion Discovery: Social media, word-of-mouth 💡 Solution The Idea: A collaborative platform that simplifies the management of family health crises through task management and emotional support features. How It Works: Users create a shared board to track medical needs, manage communication, and provide emotional support for family members. Go-To-Market Strategy: Launch on platforms like Reddit and Facebook, leveraging community discussions for organic growth. Business Model: Subscription-based with tiered pricing for additional features. Startup Costs: Medium Break down: Product development, team hiring, marketing, legal setup. 🆚 Competition & Differentiation Competitors: CaringBridge, Lotsa Helping Hands, Trello Intensity: Medium Differentiators: Emotional support integration, customization for health needs, user-friendly interface. ⚠️ Execution & Risk Time to market: Medium Risk areas: User adoption, trust issues in sensitive situations. Critical assumptions: Families will adopt a new tool for health management. 💰 Monetization Potential Rate: High Why: High customer retention due to ongoing health needs and emotional support requirements. 🧠 Founder Fit The founder’s personal experience managing family health crises aligns with the solution’s vision, providing authenticity and a strong network for outreach. 🧭 Exit Strategy & Growth Vision Likely exits: Acquisition by health tech firms or integration into larger family support platforms. Potential acquirers: Health management companies, wellness apps. 3–5 year vision: Expand features to include telehealth, community support, and international markets. 📈 Execution Plan 1. Launch a beta version to gather user feedback. 2. Build a community through social media engagement. 3. Implement referral incentives for early adopters. 4. Scale through partnerships with healthcare providers. 5. Milestone: Reach 5,000 active users within the first year. 🛍️ Offer Breakdown 🧪 Lead Magnet – Free trial for the first month 💬 Frontend Offer – Basic plan at $10/month 📘 Core Offer – Premium plan at $25/month with additional features 🧠 Backend Offer – Consulting services for family health management 📦 Categorization Field Value Type SaaS Market B2C Target Audience Family caregivers Main Competitor CaringBridge Trend Summary Health management tools are in demand due to pandemic-driven needs. 🧑‍🤝‍🧑 Community Signals Platform Detail Score Reddit 4 subs • 1M+ members 9/10 Facebook 5 groups • 200K+ members 8/10 YouTube 20 relevant creators 7/10 🔎 Top Keywords Type Keyword Volume Competition Fastest Growing "family health management" 40K LOW Highest Volume "emotional support tools" 35K MED 🧠 Framework Fit (4 Models) The Value Equation Score: 8 – Excellent Market Matrix Quadrant: Category King A.C.P. Audience: 9/10 Community: 8/10 Product: 9/10 The Value Ladder Diagram: Bait → Frontend → Core → Backend Label: Continuity ❓ Quick Answers (FAQ) What problem does this solve? Emotional and logistical challenges in family health management. How big is the market? Multi-billion dollar potential as families seek support. What’s the monetization plan? Subscription and consulting services. Who are the competitors? CaringBridge, Lotsa Helping Hands. How hard is this to build? Moderate complexity, requires empathy and user feedback. 📈 Idea Scorecard (Optional) Factor Score Market Size 9 Trendiness 8 Competitive Intensity 6 Time to Market 7 Monetization Potential 9 Founder Fit 8 Execution Feasibility 7 Differentiation 8 Total (out of 40) 62

User Journey

# User Journey Map for "My dad's life resembled a Trello board" ## 1. Awareness - Trigger: Personal crisis due to a family member's illness during the pandemic. - Action: Discovering the need for a structured approach to manage complex tasks. - UI/UX Touchpoint: Online discussions, recommendations from friends or family about project management tools like Trello. - Emotional State: Overwhelmed, anxious about the situation but hopeful for solutions. ## 2. Onboarding - Trigger: Decision to use Trello for managing tasks related to the father’s care. - Action: Creating a new Trello board, setting up lists and cards for different responsibilities. - UI/UX Touchpoint: Trello onboarding tutorials and templates for health management. - Emotional State: Curious, motivated to organize life effectively amidst chaos. ## 3. First Win - Trigger: Successfully assigning and completing the first few tasks related to medical management. - Action: Marking tasks as complete, seeing progress on the board. - UI/UX Touchpoint: Notification of completed tasks, visual progress indicators on the Trello board. - Emotional State: Accomplished, relieved that the system is working. ## 4. Deep Engagement - Trigger: Continuous need to adapt and manage ongoing challenges (e.g., health updates, family discussions). - Action: Regularly updating the board, collaborating with family members, and integrating feedback. - UI/UX Touchpoint: Collaborative features of Trello (comments, shared boards). - Emotional State: Engaged, supported by family, but occasionally frustrated by setbacks. ## 5. Retention - Trigger: Ongoing health improvements and the need for continued organization. - Action: Sustaining the use of Trello for household management post-crisis. - UI/UX Touchpoint: Regular engagement with the app, checking in on task lists. - Emotional State: Content, seeing the value of organization in daily life. ## 6. Advocacy - Trigger: Positive outcome of the family situation and effective management. - Action: Sharing the Trello board experience with others facing similar challenges. - UI/UX Touchpoint: Word-of-mouth recommendations, social media posts about Trello's effectiveness. - Emotional State: Grateful, empowered to help others. ### Critical Moments - Delight: Completing the first critical tasks, receiving positive feedback from family. - Drop-off: Overwhelmed by the number of tasks without visible progress, potential for abandonment. ### Retention Hooks - Habit Loop: Regular check-ins on the board, quick wins from task completions reinforce daily use. - Emotional Rewards: Celebrating small victories together as a family boosts morale. ### Emotional Arc Summary 1. Overwhelmed: Initial anxiety and chaos. 2. Motivated: Inspired to find solutions. 3. Accomplished: Success in early task management. 4. Engaged: Deep involvement and collaboration. 5. Empowered: Sharing knowledge and experiences with others.