Bynder offers a centralized platform for managing brand assets, streamlining creative project management, and automating content creation, enhancing brand consistency and collaboration across teams. It includes features for digital brand guidelines, creative templates, and data-driven analytics to optimize workflows and content performance.
B2B
# Creative Management | Bynder "URL: https://www.bynder.com/en/bynder-creative-management/?_bg=149740809250&_bt=693406892329&_bk=creative management tool&_bm=p&_bn=g&gad_source=1&gclid=Cj0KCQjw2N2_BhCAARIsAK4pEkV02-xhz3CXb-vEdCK0gpfiHSSexLv7ODLwTWYC4JL5udw3eJmZYr0aAgMcEALw_wcB\\nDirect: No" "From centralizing brand assets and guidelines to automating the creation of content, Bynder provides a collaborative workspace for today’s most innovative brands.\n\nSchedule a demo Get pricing info\n\n> Bynder had the main things we were looking for — a searchable database so people could find what they were looking for and permissions and expiration features that provided protection and tracking for our assets.\n> \n\n\n\n## Trusted by 4000+ industry-wide brands\n\n\n\nInterview with Eduardo Gallegos from PUMA about Bynder\n\nWatch the video 3:37\n\n> The Bynder platform has helped us at the Global Marketing level to really manage our assets in a way we’ve never done before.\n> \n\nEduardo Gallegos\n\nGlobal Marketing Planning Manager\n\n## How does Bynder’s creative management software help?\n\nTailored to your team’s needs, Bynder enables marketers and creatives alike to drive efficiencies across the entire content lifecycle—from centralizing brand assets to scaling content creation.\n\nCentralized storage - A single space for your digital assets, structured in a way that ensures everyone can find what they need, when they need it.\n\nCreative project management - Streamline creative requests, reviews, and approvals for better collaboration and faster results.\n\nDigital brand guidelines - Create a digital home for your brand identity with custom theming, so you can ensure everyone stays on-brand when creating and using brand assets.\n\nScale content creation - Whether it’s for print, digital, or video, our creative templating functionality allows everyone to quickly create and edit on-brand content in high-volume.\n\n80%\n\nIncreased reuse of existing assets\n\n76%\n\nIncreased brand consistency\n\n51%\n\nReduced risk in asset compliance\n\nBook a demo slot\n\n## Creative project management\n\nCollaborate on projects in one place with both internal and external stakeholders: transparency for all, responsibilities clear-cut, and process bottlenecks eliminated for fast results.\n\n\n\nCreative project management\n\n### Comment and annotate\n\nProvide clear feedback and collaborate effectively during the review process by leaving comments and notifying team members at each stage.\n\n### Control and compare iterations\n\nTrade confusion about multiple drafts floating around for a clear overview. New version uploads can be easily reviewed and compared side-by-side.\n\n### Quick and easy approvals\n\nEnsure the right people review and approve before closing out a project. Set a responsible person or group to ensure every box is checked.\n\n## Creative brand templates\n\nMeet the growing demand for high-quality, brand-approved imagery and videos in mere minutes with creative templating—no specialist skills required.\n\n\n\nCreative brand templates\n\n### Simple, scalable content creation\n\nInstantly turn design files for social media, banner ads, and other on-brand digital content into editable brand templates that can be reused by anyone.\n\n### One iteration; limitless variations\n\nDeliver images/videos in high-volume while ensuring brand consistency. Marketers can go to market quicker; creatives can focus on higher-value work.\n\n### Faster, automated video distribution\n\nDistribute your videos directly to Facebook, Instagram, and YouTube. Leverage ad performance insights to optimize your video ads.\n\n## Digital brand guidelines\n\nCreate a digital home for your brand guidelines, centralizing rules on how to create, use and communicate brand assets.\n\n\n\nDigital brand guidelines\n\n### Centralized and integrated with DAM\n\nBy housing your brand guidelines directly in Bynder, you can centralize and communicate how to use brand-approved assets, ensuring everyone is (quite literally) on the same page.\n\n### Web-based for quick access\n\nDitch the static PDFs and go digital. Cloud-based and easy to configure with your own custom look & feel, you can visually bring your brand to life to ensure everyone understands your brand’s DNA.\n\n### Customize it your way\n\nBrands come in all shapes and sizes, so you can customize it to fit your brand like a glove. Create multiple guidelines, add/remove sections, and configure what individual users can see for better control.\n\n## Integrations help you do more with Bynder\n\nIntegrate Bynder into your wider tech stack to automate manual processes and ensure content consistency across channels.\n\nCheck out Bynder’s integrations\n\n## Data-driven analytics\n\nMeasure the value of your content for maximum efficiency. Make decisions on content and brand portal strategy backed up by data, not guesswork.\n\nIntuitive interface - Find relevant insights through visual dashboards, filter for more specific information, and generate reports with a click of a button.\n\nRelevant metrics - Gain better insights on common search terms or popular content types and let Analytics provide you the data you need to make decisions.\n\nTake action & optimize - Identify and improve bottlenecks in your creative workflows, brand portal adoption rates, and overall content performance.\n\n\n\nData-driven analytics\n\n## Ready to revolutionize the way you work?\n\nOur in-house experts can walk you through everything you need to know.\n\nBook a demo slot"
Management
From centralizing brand assets and guidelines to automating the creation of content, Bynder provides a collaborative workspace for today’s most innovative brands.
Schedule a demo Get pricing info
Bynder had the main things we were looking for — a searchable database so people could find what they were looking for and permissions and expiration features that provided protection and tracking for our assets.

Trusted by 4000+ industry-wide brands

Interview with Eduardo Gallegos from PUMA about Bynder
Watch the video 3:37
The Bynder platform has helped us at the Global Marketing level to really manage our assets in a way we’ve never done before.
Eduardo Gallegos
Global Marketing Planning Manager
How does Bynder’s creative management software help?
Tailored to your team’s needs, Bynder enables marketers and creatives alike to drive efficiencies across the entire content lifecycle—from centralizing brand assets to scaling content creation.
Centralized storage - A single space for your digital assets, structured in a way that ensures everyone can find what they need, when they need it.
Creative project management - Streamline creative requests, reviews, and approvals for better collaboration and faster results.
Digital brand guidelines - Create a digital home for your brand identity with custom theming, so you can ensure everyone stays on-brand when creating and using brand assets.
Scale content creation - Whether it’s for print, digital, or video, our creative templating functionality allows everyone to quickly create and edit on-brand content in high-volume.
80%
Increased reuse of existing assets
76%
Increased brand consistency
51%
Reduced risk in asset compliance
Creative project management
Collaborate on projects in one place with both internal and external stakeholders: transparency for all, responsibilities clear-cut, and process bottlenecks eliminated for fast results.

Creative project management
Comment and annotate
Provide clear feedback and collaborate effectively during the review process by leaving comments and notifying team members at each stage.
Control and compare iterations
Trade confusion about multiple drafts floating around for a clear overview. New version uploads can be easily reviewed and compared side-by-side.
Quick and easy approvals
Ensure the right people review and approve before closing out a project. Set a responsible person or group to ensure every box is checked.
Creative brand templates
Meet the growing demand for high-quality, brand-approved imagery and videos in mere minutes with creative templating—no specialist skills required.

Creative brand templates
Simple, scalable content creation
Instantly turn design files for social media, banner ads, and other on-brand digital content into editable brand templates that can be reused by anyone.
One iteration; limitless variations
Deliver images/videos in high-volume while ensuring brand consistency. Marketers can go to market quicker; creatives can focus on higher-value work.
Faster, automated video distribution
Distribute your videos directly to Facebook, Instagram, and YouTube. Leverage ad performance insights to optimize your video ads.
Digital brand guidelines
Create a digital home for your brand guidelines, centralizing rules on how to create, use and communicate brand assets.

Digital brand guidelines
Centralized and integrated with DAM
By housing your brand guidelines directly in Bynder, you can centralize and communicate how to use brand-approved assets, ensuring everyone is (quite literally) on the same page.
Web-based for quick access
Ditch the static PDFs and go digital. Cloud-based and easy to configure with your own custom look & feel, you can visually bring your brand to life to ensure everyone understands your brand’s DNA.
Customize it your way
Brands come in all shapes and sizes, so you can customize it to fit your brand like a glove. Create multiple guidelines, add/remove sections, and configure what individual users can see for better control.
Integrations help you do more with Bynder
Integrate Bynder into your wider tech stack to automate manual processes and ensure content consistency across channels.
Check out Bynder’s integrations
Data-driven analytics
Measure the value of your content for maximum efficiency. Make decisions on content and brand portal strategy backed up by data, not guesswork.
Intuitive interface - Find relevant insights through visual dashboards, filter for more specific information, and generate reports with a click of a button.
Relevant metrics - Gain better insights on common search terms or popular content types and let Analytics provide you the data you need to make decisions.
Take action & optimize - Identify and improve bottlenecks in your creative workflows, brand portal adoption rates, and overall content performance.

Data-driven analytics
Ready to revolutionize the way you work?
Our in-house experts can walk you through everything you need to know.