Pitch Deck Framework

1. Title Slide

Purpose: Introduce the brand and set the visual tone.

Include:

• Brand name and logo
• Clean, minimal design to reflect product sophistication
• Optional: Tagline or single-liner if it reinforces positioning

2. Founder's Backstory & Strategy

Title: “Our Unfair Advantage”

Purpose: Establish credibility and momentum.

Include:

• Timeline of the founder’s past ventures (with major milestones and exits)
• Strategic evolution leading up to the new company
• Key signals like market share, domain acquisitions, and existing audience
• Tease the new brand

3. Product Definition

Title: "What is [brand name]?"

Purpose: Introduce the product in a way that inspires curiosity and clarity.

Include:

• One-liner: What it is, who it’s for, and the main benefit
• Visual mockups (ideally mobile or web UI)
• Messaging around core differentiation (e.g., “first executive cognition layer”)

4. Problem Slide

Title: “The Problem”

Purpose: Show deep insight into a specific, high-value pain point.

Include:

• Clear headline summarising the pain
• Diagram or visual display of pain point

5. Solution Architecture

Title: "The Solution"

Purpose: Show how your product uniquely solves the problem.

Include:

• Visual display or diagram
• Explanation of features

6. Product Roadmap

Title: “The Roadmap”

Purpose: Justify the development approach and show logical sequencing.

Include:

• Your roadmap to launch including all phases

7. Timing

Title: “Why Now?”

Purpose: Prove the market is ready and you’re riding the right wave.

Include:

• Industry readiness
• Behavioral shift

8. Market Opportunity

Title: “The Opportunity”

Purpose: Validate demand with credible, quantified TAM/SAM.

Include:

• Clear breakdown: TAM / SAM / SOM
• Description
• Data sources (LinkedIn, Census, Forbes, etc.)

9. Competitive Landscape

Title: “Competitors”

Include:

• Comparison table with other competitors
• Highlight core differentiators

10. Business Model & Go-To-Market

Purpose: Show how you’ll make money and acquire customers.

Include:

• Pricing model and justification
• Target user persona
• Distribution
• Positioning

11. Use of Funds & Vision ("What’s Next?")

Purpose: Outline capital deployment and projected milestones.

Include:

• Fundraising ask (e.g. $2M pre-seed)
• Allocation (80% engineering, 20% GTM)
• Near-term milestones (100 beta users)
• Timeline for traction and revenue benchmarks

12. Closing Slide

Purpose: Leave a memorable final impression.

Include:

• Company name/tagline repeated
• Strong visual or brand moment

Bonus: Research Prompts for Market & Competitor Slides

Market Size Deep Research Prompt Template

Make sure you select Deep Research Tool

You are a founder conducting deep market sizing research for an investor deck.

Your product is called [PRODUCT NAME] — [1–2 line positioning statement; what the product does, for whom, and why it matters].

It is priced at [PRICE RANGE or UNIT ECONOMICS] and targets customers like:

[Segment 1]

[Segment 2]

[Segment 3]

You're launching in [Initial Geography], with plans to expand to [Other Markets].

You need to quantify the market opportunity across:

TAM (Total Addressable Market)

SAM (Serviceable Available Market)

SOM (Serviceable Obtainable Market within 12–18 months)

Use a combination of:

• Top-down market data
• Bottom-up math
• Adjacent market benchmarks
• Realistic penetration estimates
• *Output Format (Markdown):**
• Market Size Overview
• TAM Estimate
• SAM Estimate
• SOM Estimate
• Estimation Logic
• Adjacent Market Benchmarks
• Assumptions & Sources
• Deck Slide Summary (3–5 bullets)
• *Tone:** founder-smart, pragmatic, grounded.

Sequoia-Grade Market Size Slide Prompt Template

You are a founder preparing a Sequoia-grade pitch deck.

You’ve already conducted a detailed market sizing analysis (TAM/SAM/SOM) for a product called [PRODUCT NAME] — [1–2 line description of the product, pricing, and target audience].

The product is entering through [Initial Market] and plans to expand to [Other Geographies].

You’ve identified relevant analogs and comparisons to adjacent markets such as [e.g. virtual assistants, B2B SaaS tools, AI productivity platforms, etc.].

Now, synthesize this into a pitch-deck-ready Market Size slide, following the Sequoia Capital format.

• *Output Format (Markdown):**
• Slide Title: Market Size
• TAM – 1–2 bullets
• SAM – 1–2 bullets
• SOM – 1–2 bullets
• Estimation Logic
• Investor Narrative
• Slide-Ready Bullet Summary (3–5 bullets)
• *Tone:** Confident. Data-backed. Founder-smart.

Competitor Landscape Research Prompt Template

Make sure you select Deep Research Tool

You are a deep research assistant supporting an investment-grade pitch for a startup called [Startup Name], a [Product Description] built for [Primary Audience].

It combines [Key Features] and aims to [Ambition/Disruption Statement].

• *Your task:**

Generate a structured list of real and emerging competitive tools or platforms that meet the following criteria:

• *Inclusion Criteria:**
• Are positioned to serve [Audience Type]
• [Describe behavior of your product]
• Feature one or more of the following:

[List product features here]

• *Exclusion Criteria:**
• Do not include [Insert any exclusions]
• *For each result, return a markdown table with the following columns:**

| Product | Core Function | Target User | Agentic Depth | Modality | Funding/Stage | Website | Notes |

• *Definitions:**
• *Agentic Depth:* Single actions, full workflows, or autonomous loops
• *Modality:* Mobile, desktop, browser, wearable, etc.
• *Notes:* Standout features, traction, GTM strategies