Reso

Problem:

Traditional CVs fail to highlight the uniqueness of candidates in an engaging, modern format.

• Pain Points:
• Static, text-heavy CVs do not capture personality or soft skills.
• Job seekers struggle to present themselves effectively for specific roles, especially in creative or tech-focused industries.
• Recruiters are overwhelmed with generic CVs, making it harder to identify standout candidates.

Opportunity:

Reso transforms the resume into a dynamic, interactive, and personalized "1-page CV" that highlights individual strengths, passions, and skills. This helps job seekers differentiate themselves while providing recruiters with a modern, easy-to-scan format.

Market Size:

• TAM: $11.5 billion (global recruiting software market, 2028).
• SAM: $1.5 billion (platforms and tools for job-seeking individuals).
• SOM: $50 million (young professionals and students in Europe looking for creative, tech, or remote work opportunities).

Trends and Growth Potential:

• Increasing reliance on digital tools for recruitment processes.
• Rising demand for creative and tech-savvy resumes in industries like tech, media, and startups.
• Growing freelance economy requires modern, project-focused personal branding.

Solution:

The Idea:

Reso is an online platform for creating visually appealing, modular, and highly customizable 1-page CVs tailored to individual skills and career goals.

How it Works:

1. User Input:
• Enter basic details like name, email, and location.
• Add career aspirations (e.g., "Product Owner in Paris").
• Fill in categories like hard skills, passions, languages, and experiences.
2. Personalized Dashboard:
• Connect your data to APIs and tools for measurable tracking (e.g., coding progress, language fluency).
• Auto-generate visual highlights of skills and experiences.
3. Share CV:
• Generate a link to share the CV or export it in PDF format.
• Reso promotes profiles to its recruiter network through newsletters and direct outreach.

Features:

• Dynamic Design: Interactive elements that adjust based on the industry or job.
• Personality Emphasis: Sections for soft skills, passions, and hobbies to reflect individuality.
• Integrated Tools: Use APIs to showcase live metrics (e.g., GitHub contributions, LinkedIn updates).
• Recruiter Distribution: Weekly newsletters sent to a network of 20,000 recruiters.

Go-to-Market Strategy:

• Target Audience:
• Young professionals entering creative, tech, or freelance industries.
• Recent graduates seeking to stand out in competitive fields.
• Channels:
• Social media campaigns (LinkedIn, Instagram, TikTok) to demonstrate how Reso works.
• University partnerships to promote Reso as part of career development programs.
• Collaborations with job boards and hiring platforms.
• Growth Hacks:
• Offer free CV creation for early users with a feature to share on social media (boosting organic reach).
• Gamify the platform by rewarding users for completing their profile or sharing it widely.

Business Model:

• Revenue Streams:
• Freemium model: Basic CV creation free; advanced templates, integrations, and analytics available via subscription ($4.99/month).
• Recruiter fees: Charge companies to access the Reso candidate database.
• Branded templates: Partner with companies to create co-branded CV designs for their candidates.

Startup Costs:

• Development: $150,000 (platform development, APIs, and integrations).
• Marketing: $50,000 (targeted campaigns, partnerships, and influencer collaborations).
• Operations: $30,000 (team salaries, customer support, hosting costs).

Competitors:

• Main Competitors:
• Canva (resume templates, design-focused).
• Zety (resume builder).
• LinkedIn (professional profiles).
• Differentiators:
• Dynamic and modular 1-page CVs tailored to specific roles.
• API integrations for tracking live skill data (e.g., GitHub or Duolingo progress).
• Built-in recruiter promotion via weekly newsletters.

How to Get Rich? (Exit Strategy):

• Acquisition:
• Sell to a career-focused platform like LinkedIn, Indeed, or Glassdoor.
• Scaling:
• Expand into AI-driven suggestions for skill improvement and career growth.
• Add compatibility with freelance platforms like Upwork or Fiverr.
• Adjacent Markets:
• Offer services for building interactive portfolios for freelancers or creatives.

Ideas

Last modified by Figma System ⋅ 9 months ago