A mobile app that keeps entrepreneurs grounded with daily prompts and reflective journaling.
Estimated Reading Time: 3 minutes
1. Aspiring Entrepreneurs 2. Small Business Owners 3. Business Coaches
Problem / Opportunity
Entrepreneurs often get lost in grand narratives and false storytelling, which can distract them from focusing on execution and reality, ultimately affecting their success.
Market Size
The global self-improvement market, valued at $10 billion in 2022, includes a significant segment focused on entrepreneurial and business mindset coaching.
Solution
StorySense is a mobile app that helps users stay grounded by providing daily prompts, a narrative tracker, and a journal for recording and reflecting on their journey, helping them focus on execution and acknowledge lucky breaks.
- Go to Market: Target entrepreneurs through content marketing, social media campaigns, and partnerships with business coaches and entrepreneurial communities.
- Business Model: Freemium model with premium features like personalized prompts, detailed analytics, and exclusive content available through subscription.
- Startup Costs: App development, marketing, and partnership development, estimated at $150,000.
- Competitors: Daily Stoic, Strides, Coach.me.
How to get rich?
Expand by integrating more advanced features and targeting corporate clients. The exit strategy could involve selling to a business coaching platform or a self-improvement tech company.