12 min
Top Trends in Vivatech 2025
1. Introduction
Vivatech, Europe's largest startup and tech event, once again convened in Paris from June 11th to 14th, 2025, serving as a pivotal platform for global innovation. Under the theme "The New Frontiers of Innovation," this year's salon brought together an eclectic mix of startups, tech giants, investors, and policymakers to explore the role of technology across every layer of society. From AI to immersive sensory design, sustainability to sovereignty, Vivatech 2025 felt more like a proof-of-concept lab for our collective future than just another conference.
2. Key Themes of Vivatech 2025
Core Tech Tracks
- AI Everywhere: Not just LLMs—AI was redefined as infrastructure. Foundation models, agent frameworks, and AI-as-OS were constant refrains.
- Sustainability as Default: Climate tech wasn’t a sideshow; it was embedded in every industry vertical.
- Immersive & Sensorial Tech: Interfaces went beyond screens—into smell, touch, and full-world simulation.
- AI-Centric Development Lifecycle: Programming isn’t dying, but it’s being reimagined. The developer stack is being rebuilt by AI.
Strategic Summits
- CMO Summit: Focused on trust, AI marketing ethics, and GenAI storytelling.
- Tech Leaders Summit: Infrastructure, sovereignty, chips, and partnerships (Mistral, Meta, Nvidia, Scale AI) dominated.
3. Luxury Tech & Innovation: Where Elegance Meets Infrastructure
LVMH, again, led the luxury-tech category—not as an outlier, but as a prototype for how high-end brands integrate invisible tech into timeless experiences.
Immersion as Prestige
- Dreamscape: Reinvented luxury retail with story-driven VR. Less showroom, more alternate world.
- Olfy: Smell became interface. Their VR scent technology added a new layer to product experiences.
- Cosmic Shelter: Games as brand theaters. Total immersion for narrative-rich, sensory-first campaigns.
Hyper‑Personalization at Scale
- MaIA (LVMH + Google Cloud): 2M+ queries per month, answering supply chain, pricing, and clienteling. Tiffany’s rollout proved ROI.
- OK C'EST COOL + Rigsters: Robotic photogrammetry meets generative design. AI-built imagery that feels hand-crafted.
- Kahoona: 1st-party-data-powered personalization without killing privacy. Cookie death? Kahoona says, "good riddance."
- OMI / Solaya: Virtual photo studios built for the GenAI age—hyperreal visuals, 10x cheaper than legacy.
Traceability & Transparent Craftsmanship
- MachineZero: Cashmere provenance powered by real-time blockchain logistics.
- Scandit + Dev4Side: Scanning, authentication, micro‑engraved identifiers. No more counterfeits.
- Hiphen + Genesis: AI for viticulture and soil health. Tech meets terroir.
Dispensers & Interfaces
- Signifi: Smart vending for beauty. Frictionless, connected, and customizable.
4. Mergers, Chips, and AI Sovereignty
- Mistral x Nvidia: 18,000 Blackwell GPUs launched in France. Europe’s sovereignty moment isn’t talk—it’s shipping.
- Meta x Scale AI: World-class labeling to train Meta’s multi-modal foundation agents.
- Google x LVMH: MaIA’s success shows what happens when infra and brand marry correctly.
5. Agentic AI & The End of Traditional Coding
Programming is no longer written; it’s orchestrated. Copilot, Replit, and internal tools demoed how ideas now move from prompt to production with minimal human syntax. Expect:
- Agent frameworks with memory, goals, tools, autonomy.
- AI pair-programmers for every step of the pipeline.
- End-user dev: No-code is a misnomer. It's AI-code, voiced by humans.
This isn’t “productivity boost.” It’s a paradigm shift.
6. Final Take
Vivatech 2025 wasn’t hype. It was validation. Luxury brands showed that invisible tech can be desirable. Agentic AI proved it's ready. Europe stepped up with real chip muscle. And across every vertical, sustainability moved from pitch deck slide to operational DNA.
Innovation isn’t coming. It’s already in production. Now it’s about who scales it—and who gets left behind.