Treez
🌲

Treez

/tech-category
EdtechHealthtechConsumer goods
/type
Software
Status
Scheduled to post
Type of Gigs
Side Projects
/read-time

12 min

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Treez: 5 Failed Attempts to Build a Simple Family Tree App3

What started as a clean idea — "Your family, in one place" — turned into five separate experiments across multiple platforms, tools, and AI agents. All five resulted in broken products.

Here’s what I learned trying to build Treez, the simplest, most expressive family tree builder imaginable — and why simplicity is harder than it looks.

🎯 The Goal

Create a family tree tool where:

  • Anyone can write markdown or chat and get a visual diagram instantly
  • No drag-and-drop
  • No duplication of people
  • True generation-based structure
  • Expandable with profile + timeline per person
  • Shareable, exportable, editable

🔍 Research Phase

Competitor Analysis

  • Most tools (Ancestry, MyHeritage, etc.) are bloated, outdated, or locked behind paywalls
  • No tool combines text input simplicity with visual clarity
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Requirements

  • Markdown-to-diagram and chat-to-diagram input
  • Dynamic, generational tree rendering
  • One-instance-per-person logic
  • Editable node sidebar
  • Export and invite flows
  • Mobile-first minimalism
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User Journey

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  • Access a dashboard
  • Create a new family tree
  • Type markdown or send a chat
  • See real-time, generation-accurate visual diagram
  • Click any person to edit
  • Export or invite family

🧪 Method 1: Lovable (Fullstack, System-Prompt Driven)

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  • System prompts based on user journey
  • Built backend + frontend + domain in one go
  • Used 56 prompts to cycle through ReactFlow, HTML, Canvas, etc.
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  • Switched between stable/unstable states, agent mode, screenshot mode, and more
  • Result: Broken product
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  • Why: Frontend disconnected from markdown logic, generational layout non-existent

🧪 Method 2: Lovable (Frontend-Only with Mockup Guidance)

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  • Single frontend flow, mockup-guided
  • 26 prompts to fix rendering logic
  • No backend, no domain
  • Result: Broken product
  • Why: Generational layout still failed, duplicate nodes everywhere

🧪 Method 3: Figma + Make (Frontend Only)

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  • Clean design pass
  • Logic-free flow using Make
  • Result: Broken product
  • Why: Static visuals with zero relationship logic — dead canvas

🧪 Method 4: Bolt (Frontend + Auth Attempt)

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  • Auto-generated landing page
  • Plugged in broken mock authentication
  • Result: Broken product
  • Why: Auth mocked, no working state flow, dead buttons

🧪 Method 5: Lovable Redux (Markdown & Chat Logic Attempt)

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  • Frontend-only
  • New logic: markdown-to-diagram and chat-to-diagram
  • 1 go user flow to tree creation
  • Loop of errors in canvas rendering
  • Multiple prompts for deduplication, generation fixing, diamond-logic repair
  • Result: Broken product
  • Why: No persistent tree memory; couldn’t reconcile chat updates into a true tree

🧠 The Pattern

  • All tools are optimized for fast UI, not structured logic
  • No tool respected:
    • generational hierarchy
    • instance merging
    • tree re-layout based on input

Each flow succeeded in visual generation, failed in structural truth.

💬 Takeaway

The illusion of speed hides the depth of logic required.

If you want to build a tree, you need roots, memory, and branching.

AI-generated frontends right now don’t offer any of those.

/pitch

Simplifying family tree building through innovative, user-friendly design.

/tldr

- The document outlines the failed attempts to create a simple family tree app called Treez, highlighting various methods and their shortcomings. - Each method resulted in broken products due to issues with structural logic and generational hierarchy. - The key takeaway is that building a functional family tree tool requires not just speed but also a solid underlying logic and structure.

Persona

1. Family Historians 2. Genealogy Enthusiasts 3. Educators in Family Studies

Evaluating Idea

📛 Title The "simple family tree builder" software product 🏷️ Tags 👥 Team 🎓 Domain Expertise Required 📏 Scale 📊 Venture Scale 🌍 Market 🌐 Global Potential ⏱ Timing 🧾 Regulatory Tailwind 📈 Emerging Trend ✨ Highlights 🕒 Perfect Timing 🌍 Massive Market ⚡ Unfair Advantage 🚀 Potential ✅ Proven Market ⚙️ Emerging Technology ⚔️ Competition 🧱 High Barriers 💰 Monetization 💸 Multiple Revenue Streams 💎 High LTV Potential 📉 Risk Profile 🧯 Low Regulatory Risk 📦 Business Model 🔁 Recurring Revenue 💎 High Margins 🚀 Intro Paragraph Treez aims to revolutionize family tree building by leveraging markdown and chat inputs for instant visual diagrams. The simplicity of the tool will attract a broad user base, creating opportunities for subscription-based revenue. 🔍 Search Trend Section Keyword: "family tree builder" Volume: 27.3K Growth: +250% 📊 Opportunity Scores Opportunity: 8/10 Problem: 9/10 Feasibility: 7/10 Why Now: 9/10 💵 Business Fit (Scorecard) Category Answer 💰 Revenue Potential $5M–$15M ARR 🔧 Execution Difficulty 6/10 – Moderate complexity 🚀 Go-To-Market 8/10 – Organic + inbound growth loops 🧬 Founder Fit Ideal for product-focused technical founders ⏱ Why Now? The surge in remote collaboration tools and the need for easy, shareable family connections have made this an urgent opportunity. With the rise of digital genealogy, users seek intuitive, no-frills solutions. ✅ Proof & Signals - Keyword trends indicate a growing interest in family history and genealogy tools. - Social media discussions highlight frustrations with existing bloated tools. - Market exits in the genealogy space suggest strong acquisition potential. 🧩 The Market Gap Current family tree builders are complex, expensive, or lack essential features. Users want an easy-to-use tool that respects their time while providing a meaningful visual structure. 🎯 Target Persona Demographics: Families, genealogists, and hobbyists Habits: Engaged in family history research, active on social media Emotional drivers: Connection, legacy, simplicity B2C, niche market focused on family-oriented users 💡 Solution The Idea: A family tree tool that allows users to create visual diagrams through simple text inputs without the complexity. How It Works: Users type in markdown or chat commands, and the system generates a dynamic, generational family tree. Go-To-Market Strategy: Begin with targeted social media ads, leverage genealogy forums, and utilize SEO for organic traffic. Business Model: Subscription model with tiered access for premium features. Startup Costs: Medium Break down: Development, marketing, and initial customer support. 🆚 Competition & Differentiation Competitors: Ancestry, MyHeritage, FamilySearch Intensity: High Core Differentiators: 1. Markdown input for simplicity 2. Real-time generation for instant feedback 3. No duplication of profiles, ensuring clean data ⚠️ Execution & Risk Time to market: Medium Risk areas: Technical issues in generating diagrams, user adoption challenges. Critical assumptions: Users will prefer a simpler tool over traditional platforms. 💰 Monetization Potential Rate: High Why: High retention rates expected due to emotional connection and frequent usage for updates. 🧠 Founder Fit The idea aligns with founders who have experience in user-friendly software development and understand family dynamics. 🧭 Exit Strategy & Growth Vision Likely exits: Acquisition by larger genealogy firms or SaaS platforms. 3–5 year vision: Expand features for global markets, add collaborative tools for families. 📈 Execution Plan 1. Launch a beta version to gather user feedback. 2. Acquire users through SEO and targeted ads in genealogy communities. 3. Convert users with a freemium model that highlights the tool’s unique value. 4. Scale through partnerships with historical societies and genealogy networks. 5. Milestone: Achieve 5,000 active subscribers within the first year. 🛍️ Offer Breakdown 🧪 Lead Magnet – Free trial for first-time users. 💬 Frontend Offer – Low-ticket intro subscription plan. 📘 Core Offer – Main subscription with advanced features. 🧠 Backend Offer – Consulting service for large families or organizations. 📦 Categorization Field Value Type SaaS Market B2C Target Audience Family researchers Main Competitor Ancestry.com Trend Summary Opportunity to disrupt with simplicity. 🧑‍🤝‍🧑 Community Signals Platform Detail Score Reddit e.g., 5 subs • 1M+ members 9/10 Facebook e.g., 10 groups • 200K+ members 8/10 YouTube e.g., 20 relevant creators 7/10 🔎 Top Keywords Type Keyword Volume Competition Fastest Growing "easy family tree" 35K LOW Highest Volume "family genealogy" 50K MED 🧠 Framework Fit (4 Models) The Value Equation Score: Excellent Market Matrix Quadrant: Category King A.C.P. Audience: 9/10 Community: 8/10 Product: 8/10 The Value Ladder Diagram: Free Tool → Intro Offer → Core Offer → Consulting Offer ❓ Quick Answers (FAQ) What problem does this solve? Simplifies family tree creation for users overwhelmed by complex tools. How big is the market? The genealogy market is projected to grow to $3 billion by 2025. What’s the monetization plan? Subscription-based with potential for upselling additional features. Who are the competitors? Ancestry, MyHeritage, and other genealogy platforms. How hard is this to build? Moderate complexity; requires frontend development and testing for user engagement. 📈 Idea Scorecard (Optional) Factor Score Market Size 8 Trendiness 9 Competitive Intensity 7 Time to Market 6 Monetization Potential 9 Founder Fit 8 Execution Feasibility 7 Differentiation 8 Total (out of 40) 62 🧾 Notes & Final Thoughts This is a "now or never" opportunity to capture a market hungry for simplicity in family tree creation. The potential for growth is substantial, but execution must be precise to avoid the pitfalls of existing solutions.