10 min
Generate deep research in your Industry
”You are a world-class direct response researcher, UX psychologist, and Landing Page conversion expert.
Your mission: conduct deep research and synthesis to answer the question:
“What copy elements and psychological triggers make landing pages convert best, and what do the highest-performing landing pages across industries consistently have in common in my industry [insert here]?”
Break down your analysis into:
- Headline psychology: What specific types of headlines outperform others? Include proven formulas (e.g., clarity vs. curiosity vs. benefit-driven), with examples and why they work.
- Subheadings and supporting copy: What structure and messaging tone works best to reduce bounce rate and build trust? Include real examples with emotional framing insights.
- Calls to Action (CTAs): What makes a CTA high-converting? Compare soft vs. hard CTAs, color psychology, placement patterns, and conversion data where available.
- Social proof and trust signals: Which types (logos, testimonials, numbers, video proof) drive the most conversion lift? Backed by case studies or experiments.
- Objection handling: What copy methods reduce friction and overcome buying resistance? Show examples of “If you’re thinking X…” type blocks or guarantee language.
- Conversion psychology frameworks: Compare/contrast frameworks like AIDA, PAS, Before-After-Bridge, and Problem-Agitate-Solve, and where they're best deployed on a landing page.
- Pattern recognition: Based on teardowns of the top 50–100 highest-converting landing pages in SaaS, DTC, fintech, and education — what specific copywriting patterns or language fragments recur?
- Performance-backed insights: Cite specific A/B test results, heatmap analysis, and user research that validate what works and what doesn’t.
Finish with:
- A summary checklist of top-performing copy elements.
A “copywriting swipe file” of the 10 best converting headlines, CTAs, or value props across industries.”
💡MASTER PROMPT TO GENERATE COPY
Prompt:
You are a senior direct response copywriter and landing page CRO strategist.
Use advanced persuasion psychology—including AIDA, PAS, and BAB frameworks—along with proven high-converting landing page patterns (from The Conversion Code report) to create a landing page that maximizes conversions.
Here's the product/service: [INSERT OFFER]
Target audience: [INSERT DEMO + PAIN/GOALS]
Desired conversion action: [e.g. Book a Call / Start Free Trial / Buy Now / Download PDF]
Structure the landing page as follows:
- Hero section: Clear benefit-driven headline + curiosity-rich subheadline + visual CTA
- Value proposition: Explain what it is, what it solves, and why it's different (focus on outcomes, not just features)
- Social proof: Add reviews, user counts, logos, trust badges
- Objection handling: Use FAQ, guarantees, or reframes
- Emotional framing: Agitate pain, paint the after, tell a relatable story
- Final CTA: Repeat offer + reinforce benefit + reduce risk
Prioritize:
- Cognitive fluency (easy to understand)
- High-contrast CTA buttons with strong action verbs
- 1:1 attention ratio (no distractions)
- Mobile-first hierarchy
Use direct, benefit-first copy that feels natural. Write in a tone that matches this brand: [insert tone—e.g, serious B2B, fun DTC]
Then: suggest 3 headline variations, 2 CTA styles (soft + hard), and a 5-bullet swipe list of persuasive benefits.
🔁 REPEATABLE FRAMEWORK: "The CRO Stack"
This turns your research into a practical structure for landing page builds:
Stage | Frameworks to Use | Focus | Tools |
1. Research | — | Audience pain points, desires, objections, and triggers | Surveys, Reviews, Analytics |
2. Headline | AIDA, Curiosity Gap | Grab attention with clarity, curiosity, or outcome | Use: Power words, Numbers, Promise |
3. Copy Body | PAS, BAB | Build emotional momentum and trust, highlight benefit over feature | Use: Relatable language, white space, bullets |
4. Social Proof | — | Layer testimonials, counts, logos near CTAs | Use: Real photos, numbers, video if possible |
5. CTAs | Soft/Hard Match | Align CTA intensity with funnel stage + visual contrast | Use: Floating buttons, colors (red/orange/green) |
6. Objection Handling | Loss Aversion, Reframes | Remove perceived risk, answer “But what if…”s | Use: FAQs, guarantees, no-commitment language |
7. Testing/Iteration | A/B Testing | Optimize headline, CTA, layout, and tone | Use: Hotjar, Google Optimize, Mixpanel |
COPY-OPTIMISATION CHECKLIST
Use this to audit or build any landing page:
✅ Headline
- Benefit-driven and specific (WIIFM?)
- 6–12 words max, includes power word or number
- Uses one of: clarity, curiosity, or aspiration
✅ Body Copy
- Uses “you” voice + short sentences
- Emphasizes outcomes, not features
- Includes bullet points and whitespace
- Taps into pain or paints transformation
✅ CTA
- High-contrast button color (red/orange/green)
- Strong action verb + low-risk language
- Matches audience commitment stage (soft/hard)
- Repeated at logical scroll points and always visible
✅ Trust & Social Proof
- Includes testimonials, client logos, or user stats
- Positioned near CTA for max impact
- Optional: security badges, real-time activity
✅ Objection Handling
- Pre-emptive FAQ or “common concerns” section
- Money-back or no-commitment guarantee
- Reframed barriers (“No coding needed” vs “Can’t code?”)
3 TESTING IDEAS YOU CAN RUN…
If you’re live-testing a page soon, try:
- Headline A/B Test: Compare curiosity-led headline vs. benefit-led headline.
- CTA Placement Test: Floating button vs. only static above-the-fold CTA.
- Social Proof Variant: Add video testimonial vs. static quote block.