15 min
Launch of WhatsApp Commerce Tool for European SMBs
Overview
The European market for WhatsApp-based commerce tools presents a growing opportunity, especially for small and medium-sized businesses (SMBs). As WhatsApp adoption is widespread across Europe, businesses increasingly leverage it for customer engagement, sales, and remarketing.
1. WhatsApp Commerce Market Overview
Market Potential
- Adoption Rates:
- WhatsApp boasts substantial penetration across Europe, with notable usage in countries like Spain (91%), Italy (90.3%), and Germany (84.7%).
- The platform's widespread adoption among consumers presents a significant opportunity for SMBs to engage customers through familiar channels.
- SMB Growth:
- SMBs constitute a significant portion of the European economy, accounting for approximately 44% of GDP and close to half of all employment.
- The increasing digitalization of SMBs underscores the demand for cost-effective, efficient communication and commerce tools.
Key Drivers
- Omnichannel Sales Solutions:
- The shift towards omnichannel strategies is driven by the need to meet customers where they are, integrating online and offline experiences seamlessly.
- WhatsApp's integration capabilities make it a valuable component of a comprehensive sales strategy.
- Conversational Commerce:
- The rise of conversational commerce reflects consumers' preference for real-time, personalized interactions.
- WhatsApp's features, such as instant messaging and multimedia sharing, facilitate engaging customer experiences.
- Automation Tools:
- There is a growing interest in automation tools tailored for WhatsApp Business to enhance efficiency and customer engagement.
- However, the adoption of advanced automation tools remains limited, indicating a market opportunity.
Challenges
- GDPR Compliance:
- Ensuring compliance with the General Data Protection Regulation (GDPR) is crucial when handling customer data on WhatsApp.
- Businesses must implement robust data protection measures to maintain customer trust and avoid legal repercussions.
- Fragmented SMB Market:
- The European SMB market is diverse, with varying needs and levels of digital maturity across regions.
- Tailoring solutions to address this diversity is essential for effective market penetration.
2. Competitive Landscape
Key Players in Europe
- Sendinblue: Provides a suite of marketing tools, including WhatsApp integrations alongside email and SMS features. While comprehensive, its offerings may be more generalized rather than tailored specifically for SMBs seeking in-depth conversational commerce solutions.
- HubSpot: Integrates WhatsApp into its CRM workflows, facilitating customer interactions. However, it may lack advanced conversational analytics and AI-driven insights, which are increasingly valuable for businesses aiming to enhance customer engagement.
- MessageBird: Offers API solutions enabling customer conversations across various channels, including WhatsApp. Primarily targeting larger enterprises, its services might be less accessible or cost-effective for SMBs.
- Trengo: Offers a unified customer communication platform that integrates WhatsApp with other channels like email and social media. Trengo provides features such as team collaboration, automation, and analytics, catering to businesses aiming to streamline customer interactions.
- Kaleyra: Provides cloud communication services, including WhatsApp Business API integration. Kaleyra's solutions focus on enabling businesses to engage customers through personalized messaging, notifications, and customer support, emphasizing scalability and security.
- QuickReply.ai: Specializes in automating customer interactions on WhatsApp for e-commerce businesses. QuickReply.ai offers features like personalized messaging, abandoned cart recovery, and order tracking, aiming to enhance customer engagement and boost sales.
- Hello24.ai: Focuses on WhatsApp social commerce, providing tools for businesses to showcase products, manage orders, and engage customers directly through WhatsApp. Hello24.ai emphasizes creating unique shopping experiences and building customer communities.
- Respond.io: Offers a messaging platform that consolidates various communication channels, including WhatsApp, into a single interface. Respond.io provides features like automation, analytics, and CRM integration, targeting businesses seeking to manage customer interactions efficiently.
Market Gaps Identified
- Affordability and SMB Focus: There is a scarcity of cost-effective tools specifically designed to meet the unique needs of SMBs. Many existing solutions are either too generalized or priced beyond the reach of smaller businesses.
- AI-Driven Insights: The integration of artificial intelligence to extract actionable insights from WhatsApp conversations is limited. SMBs could benefit from tools that analyze customer interactions to inform marketing strategies and improve customer service.
- Plug-and-Play Remarketing Tools: There is a lack of readily deployable remarketing tools that allow small businesses to re-engage customers through WhatsApp without requiring extensive technical expertise or resources.
3. Go-To-Market Strategy
Target Audience
- Primary Segment:
- Secondary Segment:
SMBs in industries such as retail, food services, and local businesses that rely heavily on WhatsApp for customer engagement. These businesses typically value cost-effective solutions that integrate seamlessly into their existing workflows.
Digitally savvy entrepreneurs and small-scale e-commerce businesses seeking a direct and conversational way to interact with customers.
Value Proposition
- Automate lead generation and follow-ups, reducing manual effort and increasing efficiency.
- Boost sales by 20-30% using remarketing and personalized messaging to nurture customer relationships.
- Provide an affordable, plug-and-play CRM alternative tailored specifically for WhatsApp Business users, addressing the unique challenges of SMBs.
Market Entry Approach
Phase 1: Pilot Launch
- Focus Markets: Begin in WhatsApp-heavy countries like Spain and Italy, where adoption rates and SMB digital engagement are high.
- Tactics:
- Direct outreach to SMBs, offering a no-risk, revenue-sharing model to encourage adoption.
- Leverage localized marketing efforts, including partnerships with regional trade associations.
Phase 2: Broader Rollout
- Expansion Plan: Scale to other European countries, transitioning to a SaaS subscription model tailored for SMB pricing sensitivities.
- Partnerships: Collaborate with regional SaaS providers for co-marketing efforts, leveraging their distribution channels and credibility within local markets.
Sales and Marketing Channels
Digital Marketing
- Platforms:
- Targeted ad campaigns on LinkedIn (for SMB owners), Google Ads, and Facebook.
- Promotions on SMB-centric forums, online marketplaces, and product discovery platforms like Product Hunt.
- Content Strategy:
- Publish engaging content such as success stories, tips for WhatsApp-based sales growth, and product tutorials to build trust and awareness.
Sales Enablement
- Demos and Trials:
- Provide highly personalized demos highlighting the tool's ability to solve pain points.
- Offer a seamless plug-and-play trial experience with minimal setup requirements.
- Credibility Building:
- Develop impactful case studies showcasing tangible benefits, such as increased sales and time savings for SMBs.
- Foster early-adopter testimonials and reviews to drive trust.
4. Pricing Strategy
Phase 1: Revenue Sharing Model
- Structure: Implement a performance-based pricing model, charging 10-15% of the revenue generated through the platform.
- Advantages:
- Low Risk for SMBs: Aligns costs with actual revenue, minimizing upfront expenses and financial risk.
- Scalability: Encourages mutual growth; as SMBs succeed, platform revenue increases proportionally.
- Considerations:
- Market Acceptance: SMBs may prefer predictable costs over variable expenses tied to revenue.
- Revenue Predictability: Fluctuating SMB revenues can lead to inconsistent income for the platform.
Phase 2: SaaS Subscription Model
- Structure: Transition to a tiered subscription model with plans such as Basic, Pro, and Enterprise.
- Feature Differentiation:
- Basic: Core functionalities like automated messaging and basic analytics.
- Pro: Advanced features including enhanced automation, detailed reporting, and customization options.
- Enterprise: Comprehensive solutions with dedicated support, integration capabilities, and bespoke features.
- Advantages:
- Predictable Revenue: Facilitates consistent cash flow and financial forecasting.
- Scalability: Allows businesses to upgrade as they grow, fostering long-term relationships.
- Considerations:
- Market Fit: Pricing must reflect the value provided and align with SMB budgets.
- Competitive Landscape: Pricing should be competitive yet sustainable, considering existing market offerings.
5. Success Metrics
- Customer Acquisition Cost (CAC):
- Target: Maintain a CAC below €100 per SMB.
- Rationale: Efficient acquisition strategies are essential for sustainable growth and profitability.
- Benchmark: Industry data indicates that CAC for SMB-focused SaaS products varies, with some sectors experiencing higher costs.
- Customer Lifetime Value (CLTV):
- Target: Achieve a CLTV of €1,500 per customer annually.
- Rationale: A higher CLTV indicates strong customer retention and the effectiveness of upselling strategies.
- Benchmark: A CLTV to CAC ratio of 3:1 is considered healthy in the SaaS industry.
- Revenue Growth:
- Target: Reach €500,000 in Annual Recurring Revenue (ARR) within the first year of full rollout.
- Rationale: This milestone reflects market acceptance and effective scaling strategies.
- Churn Rate:
- Target: Maintain a monthly churn rate below 10%.
- Rationale: Low churn signifies customer satisfaction and product-market fit.
- Benchmark: The average churn rate for B2B SaaS companies is approximately 14.89%.
6. Next Steps
- Conduct in-depth competitor and ICP analysis for European SMBs.
- Develop a pilot-ready version of the tool with key features.
- Execute a small-scale pilot with 10-15 businesses in Spain and Italy.
8. Resources
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|---|---|
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5 AI Use Cases in WhatsApp to Boost Your Sales | https://treble.ai/en/blog/ai-whatsapp/ |
What SMBs are looking for in the tech market | McKinsey | https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/winning-the-smb-tech-market-in-a-challenging-economy?utm_source=chatgpt.com |
WhatsApp - statistics & facts | Statista | https://www.statista.com/topics/2018/whatsapp/ |
Meta forms product group to build AI tools for businesses | https://www.axios.com/2024/11/19/meta-new-ai-tools-businesses?utm_source=tldrai |
Tease your customers | https://app.sciencesays.com/p/tease-your-customers?utm_source=tldrmarketing |
Your customers love you, but prospects can’t figure out what you’re selling? | URL 1: https://www.linkedin.com/posts/clemence-lepers_your-customers-love-you-but-prospects-can-activity-7264616011453140992-gfnO/?utm_source=tldrmarketing |
AI and Customisation Creating Bespoke Jewellery Experiences For Customers (1/3) - YouTube | https://www.youtube.com/watch?v=dydfKxrMTTY |
Customer empathy in SEO is required | https://www.productledseo.com/p/customer-empathy-in-seo-is-required?utm_source=tldrmarketing |
Aatir Abdul Rauf on LinkedIn: Common launch mistake: Rolling out new features to ALL customers. Pushing… | https://www.linkedin.com/posts/aatirar_common-launch-mistake-rolling-out-new-features-activity-7261763717690703872-7MRY?utm_source=share&utm_medium=member_ios |
Greg Isenberg on LinkedIn: I don’t think we’ve fully priced in what it means that a SaaS can be… | 59 comments | https://www.linkedin.com/posts/gisenberg_i-dont-think-weve-fully-priced-in-what-activity-7261432039868973056-SN7Q?utm_source=share&utm_medium=member_ios |
Price hikes, terrible adverts, customer crackdowns: how the joy in streaming TV died | TV streaming | The Guardian | https://www.theguardian.com/tv-and-radio/2024/sep/27/price-hikes-terrible-adverts-customer-crackdowns-how-the-joy-in-streaming-tv-died?ref=refind |
Anthony Pierri 🎸 on LinkedIn: #productmarketing #saas #startups | 43 comments | https://www.linkedin.com/posts/anthonypierri_productmarketing-saas-startups-activity-7259580222310645760-4QC9?utm_source=share&utm_medium=member_ios |
Kyle Poyar on LinkedIn: #ai #pricing #saas | 137 comments | https://www.linkedin.com/posts/kyle-poyar_ai-pricing-saas-activity-7257366623399948288-a6xz?utm_source=share&utm_medium=member_ios |
Bot that lets you try on clothes directly on WhatsApp, and it's called Cabine 🤍 | https://www.linkedin.com/posts/bnhm_ai-diffusionmodels-huggingface-activity-7256926516238774272-BIYN/?utm_source=share&utm_medium=member_desktop |
OpenAI Unveils Secret Meta Prompt—And It’s Very Different From Anthropic's Approach - Decrypt | https://decrypt.co/285854/openai-secret-meta-prompt-anthropic |
Yaakov Carno on LinkedIn: I helped a B2B SaaS founder increase conversions by 15%, without spending… | https://www.linkedin.com/posts/yaakov-carno_i-helped-a-b2b-saas-founder-increase-conversions-ugcPost-7256666618435457025-yc5l?utm_source=share&utm_medium=member_ios |
Inside Chanel’s e-commerce launch in India | Vogue Business | https://www.voguebusiness.com/story/consumers/inside-chanels-e-commerce-launch-in-india |
Signet Jewelers Cultivates Customer Loyalty Through Service | https://www.pymnts.com/news/retail/2024/signet-jewelers-cultivates-customer-loyalty-through-service/ |
Consumer insights: Customer loyalty has changed - Jeweller Magazine: Jewellery News and Trends | https://www.jewellermagazine.com/Article/13112/Consumer-insights-Customer-loyalty-has-changed |
Jewelry show hosted in the Metaverse returns for second year | London Daily News | https://www.londondaily.news/jewelry-show-hosted-in-the-metaverse-returns-for-second-year/ |
15 Product Marketing KPIs for Measuring Success in SaaS | https://userpilot.com/blog/product-marketing-kpi/ |
Anthony Pierri 🎸 on LinkedIn: #productmarketing #startups #b2b #saas | 39 comments | https://www.linkedin.com/posts/anthonypierri_productmarketing-startups-b2b-activity-7255223937880530944-ftrU?utm_source=share&utm_medium=member_ios |
Customers do not buy in funnels | LinkedIn | https://www.linkedin.com/pulse/customers-do-buy-funnels-omar-fogliadini-rcrce/?trackingId=ekS0q%2FzgRPStiewgcnwuGg%3D%3D |
CEOs, It’s Time to Talk about Sales and Customer Success Alignment | by Eva Klein | ThinkGrowth.org | https://thinkgrowth.org/ceos-its-time-to-talk-about-sales-and-customer-success-alignment-b6ded4d7312 |
Harvard students turn Meta's Ray-Ban Smart Glasses into a surveillance nightmare - Tech 24 | https://www.france24.com/en/tv-shows/tech-24/20241004-harvard-students-turn-meta-s-ray-ban-smart-glasses-into-a-surveillance-nightmare |
Customer Feedback Loop: How to Close It & Increase Revenue | starlight analytics blog | https://www.starlightanalytics.com/article/customer-feedback-loop |
Unlocking Profitability: How LLMs Revolutionize Data Management for SMBs & Startups | LinkedIn | https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww.technosip.com%2Fcontact-us%2F&urlhash=azWm&trk=article-ssr-frontend-pulse_little-text-block |
I Spent 24 Hours Trapped in the Metaverse | WSJ - YouTube | https://www.youtube.com/watch?v=dQw4w9WgXcQ |
Metaverse Real Estate Boom: Why Investors Are Buying Virtual Land | WSJ - YouTube | https://www.youtube.com/watch?v=example |
Metabolic challenges and interventions in CAR T cell therapy | Science Immunology | https://www.science.org/doi/10.1126/sciimmunol.abq3016 |
A single "[competitor] alternatives" article made $1M+ in revenue over 3 years for my SaaS client.
| https://www.example.com |
AI at Meta on LinkedIn: With the release of Llama 3.1, Together AI built LlamaCoder — an open… | 29 comments | https://www.linkedin.com/posts/aiatmeta_with-the-release-of-llama-31-together-ai-activity-7242201839612370944-kqrQ?utm_source=share&utm_medium=member_ios |
Future of customer segmentation: AI in hyper-personalization | ZS | https://www.zs.com/insights/2024/future-of-customer-segmentation-ai-in-hyper-personalization |
Cláudia Capelo on LinkedIn: #customerjourney #positioningstrategy #marketingalignment… | 19 comments | https://www.linkedin.com/posts/claudiacapelo_customerjourney-positioningstrategy-marketingalignment-activity-7240915331123159041-pKZt |
Siemens Pioneers the Industrial Metaverse with Digital Twin Technology: A Case Study | https://digitaltwininsider.com/2024/06/24/siemens-pioneers-the-industrial-metaverse-with-digital-twin-technology-a-case-study/?ref=refind |
This A.I. Startup Founded by Ex-Meta Researchers Could Change Biology Forever
| https://flip.it/-OBnRm |
What does it mean to be a top-performing SaaS startup? | Dealroom.co | https://dealroom.co/blog/what-does-it-mean-to-be-a-top-performing-saas-startup?utm_campaign=Weekly%20newsletters&utm_medium=email&_hsmi=313074433&utm_content=313074433&utm_source=hs_email |
SaaS Growth Report: Bootstrapped vs VC-Backed | ChartMogul | https://chartmogul.com/reports/saas-growth-vc-bootstrapped/?utm_campaign=Weekly%20newsletters&utm_medium=email&_hsmi=313074433&utm_content=313074433&utm_source=hs_email |
What does it take to be a top performing SaaS company? | Sifted | https://sifted.eu/articles/saas-revenue-report?utm_campaign=Weekly%20newsletters&utm_medium=email&_hsmi=313074433&utm_content=313074433&utm_source=hs_email |
SaaS Valuation Multiples: 2024 Report – First Page Sage | https://firstpagesage.com/business/saas-valuation-multiples/ |
(19) Dealroom.co on X: "There are 10k funded non-AI SaaS startups under 3 years old with less than $10M funding. These are the top 270 rn 👀 https://t.co/eFC9t7a1e0" / X | https://x.com/dealroomco/status/1803447529096331629?utm_campaign=Weekly+newsletters&utm_medium=email&_hsmi=312419146&utm_content=312419146&utm_source=hs_email |
SaaS Growth Report: Bootstrapped vs VC-Backed | ChartMogul | https://chartmogul.com/reports/saas-growth-vc-bootstrapped/?utm_campaign=Weekly%20newsletters&utm_medium=email&_hsmi=312419146&utm_content=312419146&utm_source=hs_email |
Social commerce: 3 crucial steps to succeed with shopping ads | The Drum | https://www.thedrum.com/opinion/2023/09/06/social-commerce-3-crucial-steps-succeed-with-shopping-ads?ref=refind |
Content Marketing Is Hard for SaaS Companies. Here’s How to Do It Right. – TopRank® Marketing | https://www.toprankmarketing.com/blog/b2b-saas-content-marketing-best-practices/?ref=refind |
12 Customer Behavior Models: How They Impact Your Business | https://userpilot.com/blog/customer-behavior-model/?ref=refind |
How to approach GTM with an engineering lens — Rich Rao’s advice from Google & Meta | https://review.firstround.com/podcast/how-to-approach-gtm-with-an-engineering-lens-rich-raos-advice-from-google-meta/?ref=refind |
Anthony Pierri 🎸 on LinkedIn: #productmarketing #saas #b2b #startups | 66 comments | https://www.linkedin.com/posts/anthonypierri_productmarketing-saas-b2b-activity-7193981932450254848-BmHF?utm_source=share&utm_medium=member_ios |
How to Use the Trigger Technique | Customer Camp | https://customercamp.co/the-trigger-technique/?ref=refind |
[Video] Florian Huemer on LinkedIn: #metaverse #vr #xr | https://www.linkedin.com/posts/florianhuemer_metaverse-vr-xr-ugcPost-7184092051737563136-pKBd?utm_source=share&utm_medium=member_ios |
The state of SaaS pricing - Kyle Poyar’s Growth Unhinged | https://www.growthunhinged.com/p/the-state-of-usage-based-pricing?ref=refind |
What I learned as the Head of Marketing at a Vertical SaaS Company | https://rohitsrivastav.substack.com/p/what-i-learned-as-the-head-of-marketing?ref=refind |
Your guide to quick wins in SaaS marketing | https://www.growthunhinged.com/p/your-guide-to-quick-wins-in-saas?ref=refind |
A Technology Leader’s Non-Technical Reading List | Stay SaaSy | https://staysaasy.com/leadership/2024/03/04/Leadership-Reading-List.html?ref=refind |
B2B Enterprise SaaS Marketing For Extended Buying Cycles | https://www.poweredbysearch.com/blog/b2b-enterprise-saas-marketing-buying-cycles/?ref=refind |
5 Real Growth Hacking Strategies for SaaS Companies | https://foundationinc.co/lab/saas-hacking-strategies?ref=refind |
Meta reveals their serverless platform processing trillions of function calls a day | https://read.engineerscodex.com/p/meta-xfaas-serverless-functions-explained?ref=refind |
How To Fix Broken Teams | Stay SaaSy | https://staysaasy.com/management/2024/01/23/fix-teams.html?ref=refind |
14 Ways to Improve Ecommerce Product Pages for SEO | https://ahrefs.com/blog/ecommerce-product-page-seo/?ref=refind |
SaaS Low-Touch Customer Onboarding: How to Make It Work | ProductLed | https://productled.com/blog/saas-low-touch-customer-onboarding |
The Two Characteristics of Every Great Salesperson | SaaStr | https://www.saastr.com/the-two-characteristics-of-every-great-salesperson/?ref=refind |
HubSpot Marketing vs. Klaviyo: Two Titans, Two Paths | SaaStr | https://www.saastr.com/hubspot-marketing-vs-klaviyo-two-titans-two-paths/?ref=refind |
Mastering High-Volume, Low-CAC Marketing in SaaS | https://www.saastr.com/low-cost-saas-marketing/?ref=refind |
The 6 Free Models in SaaS: Beyond Free Trial and Freemium | ProductLed | https://productled.com/blog/6-free-models-in-saas?ref=refind |
How To Become A Customer Acquisition Expert — Brian Balfour | https://brianbalfour.com/essays/customer-acquisition?ref=refind |
Understanding Customer Acquisition Costs | by Rob Moffat | Growth Hacking, Marketing and Venture Capital | Medium | https://medium.com/venture-capital-growth-hacking/understanding-customer-acquisition-costs-74aec7538b4d |
Wow... this guy acquired a tiny SaaS doing $1,600/mo. And grew it to $1M/year in 2 years. How he did it, in 3 PARTS: PART 1: Fix all the broken sh*t – the biz he acquires: a gaming SaaS doing 1.6k/mo – he buys the biz for $25K (it has a few customers) – he fixes ALL the bugs – he starts focusing on getting new customers: sponsored YouTube videos, SEO, and Reddit – $1.6 MRR → $5K MRR PART 2: Optimize all the sh*t – Starts adding new games to arsenal – Works on ranking #1 in google with smart long-tail SEO strategy (see image) – Creates custom sales funnels for EACH game – $5K MRR → $28K MRR PART 3: Explosive growth (holy sh*t!) – The game "Palworld" releases & becomes one of the most played games of all time – More customers sign up in 30 seconds than in one normal day – He's PERFECTLY positioned – In 3 days went from $28K MRR → $75K MRR LESSONS: 1. If a business is making $1,000+/month in a growing industry, it can probably make a LOT more 2. The thing missing for this biz was MARKETING, not product or features 3. Position yourself to ride the next big wave, and just wait patiently. It will eventually happen [indifferentbroccoli.com](http://indifferentbroccoli.com) | https://capsule.news/thepatwalls-pat-walls-wow-this-guy-acquired-a-tiny-saas-doing-1-600-mo-and-grew-it-to-1m-year-in-2-years-how-he-did-it-in-3-parts-part-1-fix-all-the-broken-sh-t-the-biz-he-acquires-a-gaming-saas-doing-1-6k-mo-he-buys-the-biz-for-25k-it-has-a-few-customers-he-fixes-all-the-bugs-he-starts-focusing-on-getting-new-customers-sponsored-youtube-videos-seo-and-reddit-1-6-mrr-5k-mrr-part-2-optimize-all-the-sh-t-starts-adding-new-games-to-arsenal-works-on-ranking-1-in-google-with-smart-long-tail-seo-strategy-see-image-creates-custom-sales-funnels-for-each-game-5k-mrr-28k-mrr-part-3-explosive-growth-holy-sh-t-the-game-palworld-releases-becomes-one-of-the-most-played-games-of-all-time-more-customers-sign-up-in-30-seconds-than-in-one-normal-day-he-s-perfectly-positioned-in-3-days-went-from-28k-mrr-75k-mrr-lessons-1-if-a-business-is-making-1-000-month-in-a-growing-industry-it-can-probably-make-a-lot-more-2-the-thing-missing-for-this-biz-was-marketing-not-product-or-features-3-position-yourself-to-ride-the-next-big-wave-and-just-wait-patiently-it-will-eventually-happen-indifferentbroccoli-com-http-indifferentbroccoli-com |
Snap’s “less social media” campaign may seem strange… But they really AREN’T a social app, which is how they’ve lasted 10+ years and are growing DAUs! Especially post-Stories, Snap is a messaging app. This should be more stable in the very long term (WhatsApp, Telegram, etc.) | https://capsule.news/omooretweets-olivia-moore-snap-s-less-social-media-campaign-may-seem-strange-but-they-really-aren-t-a-social-app-which-is-how-they-ve-lasted-10-years-and-are-growing-daus-especially-post-stories-snap-is-a-messaging-app-this-should-be-more-stable-in-the-very-long-term-whatsapp-telegram-etc |
Michal Gula on LinkedIn: #3d #technology #innovation #ecommerce #configurator #unrealengine… | 70 comments | https://www.linkedin.com/posts/michalgula_3d-technology-innovation-activity-7155454177039515648-QNmc?utm_source=share&utm_medium=member_ios |
100 Tech Sales Titans: LinkedIn Influencers You Need to Follow in SaaS Sales | LinkedIn | https://www.linkedin.com/pulse/100-tech-sales-titans-linkedin-influencers-you-need-follow-halkic-ssqhe/ |
SaaS Sales in 2024: 36 Trends Shaping the Industry | LinkedIn | https://www.linkedin.com/pulse/saas-sales-2024-36-trends-shaping-industry-haris-halkic-dhf1e/ |
LinkedIn's Finest: 20 SaaS Account Executives to Follow on LinkedIn | LinkedIn | https://www.linkedin.com/pulse/linkedins-finest-20-saas-account-executives-follow-linkedin-halkic-vw8se/ |
9 Secret Customer Acquisition Channels to test in 2024 - Google Slides | https://docs.google.com/presentation/d/1OdY0kNZtXeD1AMyl0XBfMmiDU5_Ci1JGqnTv8nEi9Xc/edit?_hsmi=291169030#slide=id.g291dcc4761d_0_2497 |
How psychology design products that win customers | https://adplist.substack.com/p/how-psychology-design-products-that?ref=refind |
ChatGPT is 'not particularly innovative,' and 'nothing revolutionary', says Meta's chief AI scientist | ZDNET | https://www.zdnet.com/article/chatgpt-is-not-particularly-innovative-and-nothing-revolutionary-says-metas-chief-ai-scientist/?ref=refind |
How We Got Our First 100 Customers (No Bulls**t, Specific Details) (#534) - YouTube | https://www.youtube.com/watch?v=534 |
Is LTV to CAC the Nickelback of SaaS Metrics? | https://www.mostlymetrics.com/p/is-ltv-to-cac-the-nickelback-of-metrics?ref=refind |
Steve Jobs' 3 Powerful Persuasion Tactics, and How You Can Use Them to Win Customers | |
Adam Schoenfeld on LinkedIn: #saas #marketing #klaviyo | 45 comments | |
The Most Important B2B SaaS Marketing Metrics | |
Retention Benchmarks and Insights From Studying Over 2,100 SaaS Businesses | ChartMogul | |
Customer Retention Metrics & Benchmarks in 2023 | ChartMogul | |
Anthony Pierri 🎸 on LinkedIn: #productmarketing #gotomarket #saas #startups | 120 comments | https://www.linkedin.com/posts/anthonypierri_productmarketing-gotomarket-saas-activity-7067872876653133824-2sQ6?utm_source=share&utm_medium=member_ios |
Kubecost’s Path to Product-Market Fit — How the Co-Founders Validated Their Idea with 100 Customer Conversations | First Round Review | |
Freemium or Free Trial: What's for your SaaS? | |
The Future of Ecommerce: How a Product Becomes a Purchase | Andreessen Horowitz | |
MetaHuman | Realistic Person Creator - Unreal Engine | |
Meta is giving away its AI tech to try to beat ChatGPT - The Verge | |
Dr. Martha Boeckenfeld on LinkedIn: #technology #metaverse #web3 #defi #metabuzz #blockchain #crypto | 29 comments | |
Rlty | Metaverse Events Company | |
Meta AI on LinkedIn: CoTracker | Research by Meta AI | 106 comments | |
Lior S. on LinkedIn: This is incredible 🤯 MetaGPT is about to reach 10,000 stars on Github… | 17 comments | |
Meta has built a massive new language AI—and it's giving it away for free | MIT Technology Review | |
Could we make the web more immersive using a simple optical illusion? – Spatial Commerce Projects – A Shopify lab exploring the crossroads of spatial computing and commerce; creating concepts, prototypes, and tools. | https://shopify.github.io/spatial-commerce-projects/WonkaVision/?ref=refind |
Using design thinking to create ideas that better meet customers' needs and desires | |
Save days of design & copywriting benchmark with our thousands of examples for SaaS makers. | |
Saasframe | |
How Generative AI will Change Traditional SaaS Models with AWS | |
How to Improve Your Email Sending Reputation For B2B SaaS Campaigns | |
B2B SaaS Marketing Re-Acceleration Strategies to Hit Your H2 2023 Goals | |
An Underused Strategy: Truly High Value Drip Marketing to Prospects | SaaStr | |
The Top Metrics for Usage Based SaaS Companies | |
Marie Dollé on LinkedIn: Fight FOMO: Customer Experience Non-Trends for 2023 - Augie Ray | https://www.linkedin.com/posts/mariedolle_fight-fomo-customer-experience-non-trends-activity-7016330546406383616-pj26?utm_source=share&utm_medium=member_ios |
9 SaaS Marketing Strategies for Sustainable Growth | |
Understanding the B2B SaaS Content Marketing Flywheel | |
From Zero to SaaS — Building And Launching a SaaS in 10 Days! 🚀 | by Fernando Pessagno | May, 2023 | Startup Stash | |
B2B SaaS lead generation is dead | |
How To Scale Your Go-to-Market Strategy at Every Stage with Cipio Partners Managing Partner Rolan Dennert (Video) | SaaStr | |
Pitchbook: VC Returns Are at a 10+ Year Low | SaaStr | |
SaaS startup founders with $1M ARR | https://www.linkedin.com/feed/update/urn:li:activity:7150160551468298240/ |