Welcome to Go-To-Market
🎯Objectives
Marketing | Sales | Product | |
@October 15, 2024 | "hook" sentence that we are proud of using in our respective prospection for beta testers | We have shared best practices on how to reach out to those beta testers | We have a refined version of the actual MVP "guidance to difficult conversation" |
@October 22, 2024 | Target rythm 👉reach out to 25 per week for each of us | Each one of us has had 3 Brians test our actual MVP (asynchronously or through a visio call or...) | We have a clear vision of the "minimum viable basket of functionalities" (as you put Mike) and adjust our MVP accordingly |
@November 5, 2024 | We have a refined "hook" sentence that we are proud of using | We total 20 feedbacks / actionable learnings from our target users | We can decide and plan for the next product-market pivot |
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🔢KPIs: 3-12 months
Roadmap
Not started
In progress
Done
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Marketing
experiment 2 / Landing Page
experiment 2 / Landing Page
experiment 1/ Outbound Campaign for MVP early adopters
experiment 1/ Outbound Campaign for MVP early adopters
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Research
Monetization and Business Model Refinement
Monetization and Business Model Refinement
Branding Guidelines for Proudly
Branding Guidelines for Proudly
Strategy / Marketing
Strategy / Marketing
Marketing pitch
Marketing pitch
Name
Name
1-min pitch
1-min pitch
Motivation
Motivation
Differentiation
Differentiation
Keywords
Keywords
ICP - Ideal Customer Profile
ICP - Ideal Customer Profile
Direct / Indirect Competitor Analysis
Direct / Indirect Competitor Analysis